Mobiles have revolutionized our living! Almost everything you used to visit on a computer is now available on the hand-size screen in your pocket. Since we live in the moment, why not take advantage of it through mobile marketing?
Almost 77% of Americans own a smartphone, and these numbers are expected to compound in the following years. In a nutshell, more opportunities for businesses to market via mobile. Mobile devices offer timely communication with your target audience using brevity, spontaneity, and an informal tone. So, let’s learn why mobile marketing is essential for your business in detail.
What is Mobile Marketing?
Mobile marketing opens up powerful opportunities for marketers at an unprecedented rate. Unlike any other engagement and communication channel, mobile allows marketers to reach large audiences in a real-time and personalized way.
Mobile marketing is a subset of digital marketing that includes everything related to mobile devices, including phones, tablets, and other connected devices. In short, mobile marketing engages with your audience through their mobile experience, ideally at a point that maximizes the effectiveness of your product or message.
Broadly, mobile marketing can be divided into the following categories:
- Direct Mobile Marketing
- Indirect Mobile Marketing
Direct Mobile Marketing: It is a mobile-only marketing technique where the end-to-end marketing process is mobile. For example, advertisements on social media for buying a pair of shoes from an online seller.
This marketing drama and the resulting transaction only occur on the mobile platform. Another example is in-app advertising for downloading games or other apps. This type of direct mobile marketing technique harnesses the tremendous power of mobile marketing to create value for marketers and consumers alike.
Indirect Mobile Marketing: It uses mobile marketing as a channel for a comprehensive marketing strategy. For example, it could be an ad on your mobile browser informing you about exclusives at your nearby grocery store or a promotional campaign for a new perfume.
Why Mobile Marketing is Important For Your Palm Coast Business
Marketers and businesses are seeing massive changes in the way people use the Internet. For example, people are increasingly switching from desktop to mobile devices to conduct searches and make purchases. Therefore, our mobile marketing strategies include marketing on mobile devices like smartphones, tablets, etc. Since mobile devices outnumber TVs by a ratio of about 3:1, the likelihood of a potential customer seeing an ad on a mobile phone is higher than any other device.
We are a digital marketing service provider, a results-focused agency specializing in growing your business through connected digital marketing experiences.
Mobile advertising and app promotion services have come a long way and have become an integral part of the marketing mix for various brands.
Mobile marketing strategies include advertising through SMS marketing or banner ads in-text ads that appear embedded in downloaded apps, mobile websites, or mobile games. There has been tremendous growth in mobile shopping and e-commerce with the help of mobile advertising and the latest mobile app marketing strategies.
If you are also planning to leverage mobile marketing strategies, you need to create an online presence on the web first. At Zytal Info Pvt Ltd, we focus on doing the same for your business.
We provide SEO and social media services that give your business a competitive edge over your competitors.
Don’t forget, by 2025, approximately 75% of Internet users will access the web through their smartphones alone (cnbc.com). This mind-blowing statistic makes it crucial for your firm to be mobile-savvy and online visible. Our staff is knowledgeable on all elements of digital marketing and how it can help your company develop.