It is no secret; that Google is the largest and most powerful search engine on the planet. They also provide many free tools. These free tools help bloggers and web admins improve the SEO of their sites, improve productivity, make money, and more. This article will show you some of the best free Google tools that every WordPress blogger uses.
Know The Top Free Google Tools For WordPress Beginners
1. Analytics
Analytics is one of Google’s most powerful free tools for studying and editing your SEO. It can also be better than some paid SEO tools that you can find on the Internet. If you want to develop your blog, from revealing data such as where your visitors found your website to their activity after visiting it, Google Analytics is a must.
In addition, Analytics helps you track essential metrics on your website. You can bet that those metrics are the ones that really matter; it’s Google, anyway, and they have the most popular search engine on the planet. In any case, Analytics features help you determine which actual content you have done for your website is gaining traction. In return, you can try to replicate or improve such aspects.
2. Gmail
Gmail is a popular email client of Google. Many email clients are available online like Yahoo! Mail, Hotmail, etc. But, Gmail is much more beneficial than all of them.
You can have many other email accounts like “admin@yourdomain.com,” “yourname@yourdomain.com,” etc. It takes a lot of time to check each email account separately. You can forward your other email account to Gmail.
When forwarded, you do not need to log in separately to your other email accounts. You can check all emails in Gmail. You can also use Gmail as your email hub for all your domain emails. For that, all you have to do is set up an email account on your hosting server.
3. Google Search Console
GSC is one of the best free tools you can use as a webmaster. The time you spend on Google Search Console is never wasted. The more you use the tool, the more you become accustomed to it because as there’s just so much to learn.
With the Google Search Console SEO tool, you can learn about the overall health of your website and know where to make changes to ensure that your site is performing SEO-wise.
There are many other amazing things you can do with GSC as well. Search Analytics” link allows you to analyze the performance of your site on Google search quickly.
If you want to know how your keywords are performing, you have to click on the Position button to learn more. It will bring up the average position of all your keywords appearing in Google searches.
As a content marketer, you should really get used to the Google Search Console tool; You stand to gain a lot from it. Even if you are only tracking some key metrics, the time you spend on it will be worth it in the end.
4. Google Custom Search
The default WordPress search is almost useless. With so much content on your blog, you need to give users a proper tool to find your site.
You have two options. You can either use a premium WordPress search plugin, or you can add Google’s custom search to your WordPress site.
Google’s custom search is easy to add, and you can design it to blend perfectly into your website.
5. Google Optimize
Google Optimize is not widely used as Analytics, but it is quite beneficial for WordPress sites. Google optimize tool allows you to run experiments on your website to find out what your visitors like.
Like Analytics, this tool goes to great depth in detail to provide you with the highest level of accuracy and detail. You can use it to get insight into the behavior of your audience.
If you are running a WordPress website, you can easily set up an A/B test to see which option has optimal performance. By doing this type of testing for most elements on your site, you can ensure that your WP site is optimized for maximum and you are providing a top user experience for your visitors.
Next to A/B, Google also offers other forms of optimization testing (running experiments). You can choose to compare the performance of multiple elements in multivariate tests or to experiment with two completely different pages in a redirection test.
The optimization will also allow you to segment and target the audience with whom you want to do your testing. In short, Google Optimize is a free tool built for perfectionists who want the best website ever.
7. Google Keyword Planner
Are you still looking for an excellent tool to help you uncover the best keywords in your industry? While there are plenty of tools to do this, Google’s free Keyword Planner remains the godfather and one of the best.
Even though it is straightforward to use, the more you experiment with it and the more searches you make, the better you will be able to understand how to use it for your success.
Using the keyword of “content marketing” as an example, one of the most complex keywords to rank in Google, the competition is incredibly fierce.
But you don’t have to target that exact keyword. With Google Keyword Planner, you can easily dig up related long-tailed keywords that will be easy to rank. Once you get these seed keywords, you can now enter them into your favorite keyword research tool to uncover even more long-tail ideas.
8. Google Calendar
Consider these questions:
- How do you usually stay focused on your business?
- How do you stay organized and productive?
Google Calendar is one of the tools that top marketing experts use to stay organized. Even though it does not have all the features that most paid tools have, it gives you more than you need to stay on track at all times.
Below are some of the ways in which you can take advantage of this fantastic tool:
- Tell your team members when you will be available.
- Create events for the most critical tasks.
- Find out when you are most accessible during the day.
If you are really serious about your content marketing business, we suggest you look at what is in Google Calendar, especially if you are not using any better options yet. It will definitely help you improve the way you work. If you need further information about more free Google tools, you can contact us. Our experts are here to help you. Call now!