We never lived in such a world before we became experienced – COVID-19 has taken unprecedented measures. Covid-19 has significantly impacted our economy, the digital marketing landscape, the balance of life, and every individual’s work. But at the same time, the epidemic accelerated digital transformation and the economic growth of digital services to unprecedented levels Has given Levels.
SEO Trends in 2021 are easy-to-use, intuitive digital interfaces for channels and devices with data and artificial intelligence. Here are 9 top trends to watch in 2021.
Trend # 1: User Focus + Search Objective
Digital marketing has the power of selling in the online world. Hence it’s the most powerful form of marketing in the current era. According to a 2020 statistician.com report of over 4.66 billion internet users, there is no doubt that businesses have a very high probability of generating revenue through online marketing. Thus, search engine optimization is becoming a vehicle to capitalize on this opportunity, as most of the world’s internet traffic is generated by search engines like google, bing, yahoo etc. More importantly, Google is the current global leader in search engines, followed by Bing, Yahoo, and Baidu. In light of this information, let’s look at SEO trends in 2021 that you should be aware of.
According to Safari Digital’s recent report, Google’s number one result (search engine result page) has a CTR (CTR) of 34.3%. What’s more, 61% of marketers see SEO as the key to online success.
Of those who implement SEO-based strategies, 82% found it useful, while companies spend an average of 41% of their investment strategy budget on SEO investments.
Trend # 2: AI to show more effect
BERT (bidirectional encoder representative transformer) has been around for years, and it seems that recently we have seen this technology and its potential for the future. Developed and published by Google in 2018, it is a neural network-based methodology for learning NLP (natural language processing). Simply put, it can help Google understand the context of words in search queries.
According to a recent Data Protect report, 37% of businesses and organizations are already using AI. With the forecast that the artificial intelligence industry will earn approximately $ 118 billion by 2025, there is no doubt that this technology will have a long-term impact on SEO.
By leveraging artificial intelligence for your business, you can not only create more rich content but also leverage your keyword research, link building opportunities, and optimize all digital platforms.
Trend # 3: Development and improvement of UX
The user experience is the highlight of any product purchased or rented. Furthermore, according to a recent Small Biz Genius survey, 88% of online shoppers do not return after a poor user experience. 70% of online businesses fail due to poor user experience, so UX testing is essential. It also means that providing an attractive and useful UI (user interface) is also essential.
Trend # 4: Get more from local SEO
In digital marketing, local SEO has become necessary as local results are most relevant to users looking for a solution. It has allowed businesses to leverage local SEO. According to Chat Meter®, the numbers of “Near Me” and “Tonight / Tonight” have grown by 900% over the past two years.
In fact, for mobile “open + now + near me” has increased 200%. And to top it all, about 46% of all searches on Google are local.
Here are some tips to get you started with local SEO:
- Create a Google My Business account
- Optimized for mobile devices and voice search (more on this later)
- Take Benefits from Local Keywords
- Take Advantage of Online Business Directories
- Create content based on local events, news, and locations related to a specific location
Trend # 5: Learn about structured data.
Structural data is becoming more and more essential and allows search engines to understand your content better. Google provides structured data testing tool that you can use to familiarize yourself with the concept and start implementing structured data on your website and landing pages.
It helps in giving rich results from your website or landing pages to be displayed in search results. A successful result leads to more attention from users, meaning that their CTR will also increase significantly.
Having your domain available on the user’s screen has a lasting effect of having rich results and building credibility in your niche audience’s eyes.
Trend # 6: Play with long keywords.
We can provide you some good reasons to use long keywords. Long-tail keywords can help you stay ahead of the competition, and they are the ones that enable people to search the web. Long-tail keywords provide context for your content and support higher conversion rates because the average long-tail keyword has a 36% conversion rate. Let’s take a look at an example given by SEMRush.
Here are some tips for finding long-tail keywords:
- Use Google Tips and Suggestions as a source for longer keywords.
- Google related searches are also a good source.
- Ask questions, optimize your content by answering convenient questions.
- You can also analyze your analytics and search query reports for more information.
- Find topics on EHow, Wikipedia, and various Q&A sites.
Trend # 7: Natural language generation becomes an integral part of your workflow.
There is no marketing at all. Machine learning and natural language processing are ideal for creativity, content writing, and general content optimization. 2020, like last year, saw one-on-one innovation and NLP’s boldest challenges to unprecedented levels such as improvements, content understanding, QA responsiveness, content generation, and more. Machine learning models using transformer architectures can learn comprehensive grammar and semantic patterns and make them fully Can be reapplied in different contexts.
Trend # 8: Structured data will drive new SERP features
Google SERP has changed the layout, and it will continue to do so with new interactive elements that will serve the search engine more than we expected. In 2020, we experimented with Google Mini apps, which provide insight into Google’s structure to present results to the end-user. While the experience – from a development standpoint – was similar to using Microsoft FrontPage in the nineties, the idea is clear; The results become (to some extent) applications.
Trend # 9: Conversion-Based Content Optimization
Google can now understand the page in more detail for language models like BERT (here is a good article on Google route ranking).
As web publishers and marketers, our goal will be to structure content in a way that makes it easy to understand the small things, Adding semantics and structured content with a wide variety of content has already proved useful for many of our customers. From articles to recipes, from podcasts to products, we apply structured data markup to see an increasing number of search impressions across a broad set of queries.
How do I optimize my passage rating?
Here’s what you can do for the same:
- Add the appropriate QAs for the target request and use structured data markup to highlight those QAs.
- When writing your answer, remember to keep it between 40-50 words (as it can also become a printed snippet).
- Add links to these FAQs; These links will maintain a healthy CTR and be in bold when the snippet is presented as a search snippet, featured snippet, and people also ask.
- Remember that this route takes place when it provides a coherent response that can be spoken out loud.