Sales are the propeller of almost every independent insurance agency. With no sales, your business will hardly survive longer as it will have no customers and no revenue.
But to keep your insurance business running and keep the sales coming, you must invest in marketing your insurance services. In addition, marketing is like oxygen to your insurance business. It’s how you see your customer base grow and ultimately see your business grow.
Most insurance agencies are good at sales. They know about the customer’s pain points and how their services can help. On the contrary, insurance web marketing is left behind. Fortunately, there are a lot of marketing methods that any insurance business can try. However, you must consider the marketing services that possess higher ROI for your business.
And so, we have compiled top insurance agency web marketing services any insurance agency can benefit from.
Website Design & Development
People nowadays live on the Internet; they research and even shop on the Internet. And if your business is not virtually established, getting sales for your new company would be a whole new challenge.
In fact, getting leads or sales from the Internet has become much easier because of insurance web marketing. However, to begin generating sales online, you must have a website. If your business already has a website, make sure it has a better user interface, easy navigation, minimalistic design, good loading speed, mobile-friendly, etc.
These parameters signify an excellent customer experience when they visit your website to learn about your insurance services/products. If you don’t have a website or your existing website needs some revamps, it is suggested to consult a website development company as soon as possible.
Insurance Search Engine Optimization
Now you have a website for your insurance business, but are you confident that people on the Internet can find it? Indeed, they will not search your insurance business with its name until you tell them what it is.
And that’s why you must optimize your agency’s website for the search engines. Users use search engines like Google, Bing, Yahoo, and more to search, and your site’s optimization allows search engines to show your business websites in those results.
For instance, if your agency website will be SEO-optimized, the related query — such as ‘health insurance plans’ or ‘auto insurance plans in the USA’ — must execute your business website in the search results.
Besides, you can also target a specific state/city/area using Local SEO to boost your business sales and eliminate the competition. If you don’t know where to start and how to optimize your insurance agency for SEO, we have the insurance marketing agency experts to help you with it. In addition, we perform regular SEO audits on your website to make sure no bugs/errors prevent your rankings.
PPC (Pay Per Click)
Even though SEO is one of the greatest marketing services with the highest ROI, it takes time. And if you want to see quick results with the marketing services, then PPC is a suitable choice.
As the name suggests, PPC (Pay Per Click) will charge you every time a visitor clicks on your ad. PPC can be used in the form of search ads, display ads, video ads, shopping ads, social media ads, etc.
When using Google ads as PPC, you gain the top slot when your ad gets live. Indeed, other factors like ad copy and keywords come into play. So if you have a limited advertising budget but want quick sales, you can use PPC for a shorter period or until your SEO results kick in.
Many companies, definitely those with a good marketing budget, target top positions via both (Google ads and SEO) to improve their brand authority, credibility, and trust among visitors.
Email Marketing
According to stats, email marketing generates $42 for every $1 spent. And that’s why it is one of the best marketing services for insurance agencies.
Email marketing plays a crucial role in nurturing leads and improving conversions. However, if you want to leverage email marketing, you need to create a subscriber base first. And to build a list of subscribers, you have to provide a freebie — it can be an ebook, checklist, a workshop, or a course.
The better approach is to create a landing page for the same and ask your prospects to share their email addresses in exchange for the lead magnet or freebie. Once you have your subscribers, you can nurture them by sending weekly or bi-weekly emails. You can also inform them about discounts or other offers via emails to nurture and build relationships.
Conclusion
Indeed, there are many more marketing services for insurance agents available that you can try. But we believe that it is all you need if you are just getting started. Therefore, we enlisted some of the easiest, cheapest, and high-ROI marketing services for you.
If you don’t want to keep your insurance business going hungry every month, you must try them. If you need help in executing SEO, PPC, email marketing, or website design and development, or other insurance agency web marketing services, Zytal Info LLC (insurance marketing agency) can help you.
Visit our website to know more or schedule a free consultation to find out which service will suit you the best!