Facebook is the biggest social networking website worldwide. It has over 2.5 billion active users, due to which it is one of the most immeasurable social networking marketing platforms. Also, it the best place to implement your marketing tactics.
However, while many businesses incorporate Facebook into their marketing plan, they often forget one of Facebook’s most powerful marketing tools; their messenger facility. Facebook Messenger allows businesses and customers to connect in ways other platforms can’t.
Facebook Messenger has evolved into one of the go-to marketing tools over the years. Today, many business workers are using Facebook for business in many different ways. Similarly, as a marketer, you can integrate messenger into your online marketing campaign and enjoy the benefits. You can send your latest blog posts and engage a large segment of people through messenger.
Why Use Facebook Messenger For Your Business?
The messenger platform Facebook is currently used for more than just messaging loved ones; it’s a great business tool to blend with current marketing tactics. According to a study conducted by Facebook IQ, customers feel more positive about business (63%) when they can chat with a representative.
As a communication method, chat enables a more personalized experience with your customers and clients, so they are more likely to trust your company. It’s a good idea to fasten your social media strategy on developing meaningful connections rather than blasting your advertising through as many channels as possible.
If you aim to improve the conversion rate, here are seven ways Facebook Messenger can help you:
7 Facebook Messenger Marketing Strategies
1. Chat Blasting
Facebook Messenger blasting is the same as email blasting in that, like email blasting, your business will message everyone on your list. However, the success rate of Facebook Messenger blasting is very high, which tops the list of marketing strategies.
Think about when you send email campaigns. Typically, the best open rate you can presume is 20%. If you get an open rate of 20 percent in your email campaign, it means that your campaign is more successful than others.
Facebook messenger blasting is much better than email blasting because of its open rate. On average, you can expect an open rate of 60-70% when sending within the first sixty minutes. With that open rate, it’s easy to see why someone would use Facebook Messenger as a powerful marketing strategy.
Facebook Messenger chat blasting is a new and improved method of email marketing.
2. Advertising on Facebook Messenger
Facebook Messenger’s chat-oriented feature has made it a part of the advertising strategies of many brands today.
Facebook Messenger Ads are advertising features that have evolved recently. These ads enable Messenger users to see your ads and eventually develop an interest in your business. Finally, they start a text conversation with you for further conversation.
You can benefit from the following different types of Messenger ads:
- Destination advertising
- Sponsored Messages
- Home Section Advertisement
All such ads are designed for advertisers to initiate conversations with users and increase engagement and sales.
3. Deliver your Content
One of the most straightforward Facebook Messenger marketing strategies you can do is bring content to your customers via chat. Instead of going through the traditional way of asking customers to fill out forms for emails and newsletters, you can use Messenger prompts and scripts. With chatbots like Chatfuel, you can create newsletter opt-ins without coding knowledge. For example, Sendpulse lets you design a Messenger chatbot for free.
After 4 weeks of testing, HubSpot found that using messenger resulted in a 242% higher open rate and a 619% higher click rate.
4. Help your fans find the most Relevant Content
In addition to sending content to your followers, you can also use Facebook Messenger to help “pull” content to your followers. There are many exceptional examples of this use case on Facebook Messenger. Companies like Whole Foods Market, Food Network, and TechCrunch all have Messenger chatbots to help their followers find articles they want to read.
5. Leverage Chatbot Automation
Not only can you spread your content to your customers on messenger, but you can also help them find engaging content directly on this platform.
This strategy gives you a non-intrusive way to deliver personalized content in response to your audience’s requests. Using your chatbot as a form of content marketing allows you to direct customers to your page or website.
So you can build an interactive tool that helps your customers find Messenger conversations. However, this chatbot automation is a bit more complex than a chatbot that simply delivers content.
6. Consider Messenger Broadcasts
Have you ever wondered how you can magically increase the open and click rates of your newsletter? Stop optimizing your email campaigns for minimal upvotes and consider using Messenger broadcasts to really take a giant leap.
What do you need?
- Messenger plugin (to drive traffic)
- Bot Flow Builder (to manage members and broadcast content)
- Content feed (to let users find/get content)
You can implement Send to Messenger plugin to generate subscribers from your existing app/website traffic. Like HubSpot, you too will be astounded by the metrics and the opportunity to build closer relationships with your readers/customers.
Are you involved in CRM and Marketing Automation? Ensure to keep an eye on the above developments as messenger offers a unique way to activate the customer base with relevant updates/news instantly.
7. Create your own Chatbot
Creating a chatbot may sound intimidating to many people, including you, but it really is not. Creating chatbots has never been easier, and this is one of the significant reasons why conversational chatbots are the new marketing trend.
If you’re an active Facebook account and a Facebook Business Page, you can proceed to create your own Facebook Messenger chatbot. Connect your Facebook page to a chatbot builder, create greetings and stories for your customers, apply personalization and finally test your bot.
These steps are as convenient and straightforward as they seem without a hitch. As soon as you complete these steps, your very own chatbot will be ready to serve its purpose.
Final Verdict
Right now, these are the seven strategies that are taking the marketing world by storm. When you look beyond the tactical stuff, each of these features has one central theme – interactivity.
We are in the sunset days of megaphone marketing. You can’t just broadcast the message to your customers and expect them to buy. People want an engaging, immersive, and interactive experience. Messenger Marketing is the answer.
By trying out these seven Facebook Messenger tips, you’ll be demonstrating one of the most inspiring marketing methods available today. For more info, you can contact us. We are one of the best digital marketing agencies in India. Call now!