In the digital space, especially with e-commerce platforms, time is fast moving forward. If left alone, the modern website will be quickly overtaken by competitors.

By maintaining your website, you can give customers a good impression of your brand. This will show that you are a reliable expert in your niche and will improve your site traffic.

Every carefully chosen aspect of your image requires maintenance, and there are no exceptions. A website is one of the main ways of presenting business to the public.

Maintaining a website means checking the site regularly to make sure it is attractive and up-to-date. Without proper attention, a website may lose you even before you notice its appeal.

Regularly improving your site will avoid an overload of tasks. To keep things simple, here are eight ways to maintain your site. Pin them on your calendar today.

What is Website Maintenance?

Website maintenance is about regularly checking your website for problems and errors and keeping it up to date. It needs to be done on an continual basis to keep your site running, driving continuous traffic growth, and improving your SEO and Google rankings.

Whether your business is small/large, you should keep your website in good shape and attractive to attract and retain customers. It’s really very easy for businesses, especially startups, to cut corners and allow many tasks to take their time.

Website maintenance can quickly become one of those things as it does not always cause immediate problems. However, if you do not regularly check for too long, your health may deteriorate, as can the health of your site. Regular monitoring of your website is a truely essential thing for your business to run smoothly.

What Are The Steps of Website Maintenance?

There is a comprehensive list of tasks that need to complete to keep your site running smoothly. The most important of these is website security updates and fixes. Without it, your website can pose a real threat to those who click on it.

Keeping this in mind, we are presenting a list of website maintenance tasks that should be done regularly:

Do weekly:

• Ensure that all your pages load without errors
• Run the backup and make sure the previous version of your site is backed up
• Update your website software and plugins
• Make sure all your forms are working correctly
• Remove spam comments from pages and posts
• Check your pages for broken links.
• Find and fix 404 errors or redirect them
• Write blog posts to keep the community interested and drive SEO traffic.

Do monthly:

• Check the loading speed of your site and make sure nothing is interfering with it
• Review the results of the security scan and make sure everything is in order
• Analyze Last Month’s Data
• Check your blog to see if there is an article to update.

Do Quarterly

• Check the design and structure of your website – can it be improved?
• Look at the graphics and images – do you need to update anything?
• Review SEO and meta titles and descriptions to ensure that they are as effective as possible.
• Test and customize pop-ups, forms, and calls
• See your workload for efficiency to see if anything can be automated
• Test your website on all major devices and browsers to ensure that it displays correctly.
• Review advertising or marketing campaigns to see if anything needs to be changed or updated.
• Restore the previous version of the site to check for backup functionality

Do annually

• Update any link for the current year
• Check each page for content accuracy, grammar, typos, and relevance.
• Check all active email addresses and check if they are excessive and can be deleted
• Make sure your website domain name is up to date
• Consider if you need to update your website design
• Review all your most popular blog articles and see if you can update them with new content.

8 Website Maintenance Tasks That Help to Improve Traffic

1. Keep fresh

When a visitor visits your site for the first time, they may be impressed by the quality. However, if you leave a site unattended for several weeks, how often will it generate the same response?

Websites need to be updated regularly to give users a reason to revisit. A dead website means a closed company. Try to make design changes in line with current web design trends and create exciting content to drive traffic.

Blogs and news sections are great ways to keep clients updated. You can see frequently asked questions in your niche and provide answers in your posts.

In any VoIP service, SaaS companies can answer questions such as “What does IVR mean?” They can then explain how a virtual telephone system can benefit them for their business. Inform customers about business events, industry definitions, and news to build trust.

2. Conduct a content audit.

You spend an entire year creating and publishing content. Some works are a work of art; Others are remembered. To create consistently high performing content, track and review content metrics. This will make it easier to do changes that will improve future content marketing campaigns.

To ensure that your content works, schedule a content audit once or twice a year for verification. If you are working as a team, organize your content and use project management tools to plan, manage and track the process.

Take some time to see how your site content matches your publishing goals. Make sure that the tone of your content makes the right impression on the brand. Tailor your content to your customers so that they feel as if it is written just for them.

3. Test often

Your website plays an essential role in providing a seamless digital experience with your customers, but getting the most out of your website is not easy over an extended period. Be on top of behavioral trends and website usability by conducting user testing. This will make it easier to develop useful website updates in the future.

Don’t forget to check your site for display. See how your plugins interact with the site and make sure all features work as expected. Does the site respond well to all devices?

In 2019, 53% of worldwide Internet traffic came from mobile devices. By testing your site, you will discover ways to improve functionality and improve your customer experience.

4. Optimize SEO

What is the use of a website that is difficult to find? By optimizing your site for search engines, you can increase its visibility and traffic.

Many factors affect your page ranking on Google. How do you use the meta description, image all text, or internal content link? If you are creating quality content, in-house SEO will help boost your search engine results.

If you are doing SEO, you should have keywords for which your business is ranking. Consider adding long-tail keywords to your list so that you can focus on your search goals.

You can find tools to help you optimize your content by offering checklists to check. If you want your site to rank higher on Google and drive more traffic, SEO is necessary.

5. Add accessories and attached materials.

A company’s website can do more than sell. With the right strategy, you can reach customers when they do their contact details voluntarily.

There are many applications, chatbots, and other tools that allow a company to gather and interact with customers. Even applications such as FaceTime are useful in such situations. Use tools that allow you to build deeper relationships with your customers.

Your business can improve the customer experience by using collaboration software that allows contact center agents to help customers.

A useful method is browser search. Thus, the agent can see what the customer sees from their browser window. This is useful when you need the client to run through a complicated process.

Some companies will incorporate simplifications on their websites and in various aspects of their operations. This is not surprising when 65% of adults in the US are gamers.

By embedding Agile elements in your website, you can generate interest. Some customers want to play with these elements to see what they unlock. Competition can be a sticky way to distribute content or promote it to buyers.

6. Turn ON social channels

Customers typically use multiple channels to interact with a brand or business. The number states that around 73% of customers try different platforms during the entire purchase journey.

They will browse the site on a computer or mobile device and search for information about social networks and various applications. 52% of American adults get news on Facebook. You can use this platform to increase your traffic.

Take some time to include social media in your website. Take advantage of publishing and scheduling software to post updates to your content on corporate social media.

You can also add share buttons around published content for direct interaction. Through business pages on Facebook, Twitter, and Instagram, you can connect to related pages on your website.

The company can also embed social media elements on its website. Add room for feedback with Facebook integration tools such as TrustPilot. By using an external source to gather feedback on your business, you build customer trust.

7. Follow technical trends

Technological developments often reach incredible speeds. With high-quality new technologies, enterprises need to keep up with these trends and implement new solutions quickly.

Software-Defined Networking (SDN) is a valuable resource. SDN often referred to as the “cloud,” can enhance employees’ network security who access a website remotely.

Cloud Breakout is an SD-WAN facility that will benefit your website. Cloud hosting means dedicated 24-hour servers that can handle large volumes of traffic. Your site will become more reliable and will load even faster.

Cybersecurity is another significant benefit. By keeping your website securely protected, you prevent Google from flagging as a security risk.

Businesses must take proactive steps to ensure web security and data security. They should make safety a priority.

Today, almost every site can collect information about users. SSL certificates allow your site to receive data securely and reliably. By seeing the SSL certificate, customers will know that they are browsing your website with privacy. This will build trust and bring more traffic to the site.

8. Check website performance.

Use tools such as Google Analytics or other analytics plugins to get an accurate overview of your site’s performance. With the help of analytics, a business can determine how customers visit their site, what pages they see, and what requests they search for. By adding customer relationship management software, you can also collect contact interaction data.

Larger websites require data quality software. These tools are precious when collecting big data for analytics and data mining.

As with other data quality tools, a company can collect information from many different streams. Most importantly, data quality assurance software can guarantee the quality of this data.

Measure the performance of your website by regularly checking analytics. Analytics and data mining make it easy to identify the factors that affect a company’s web site’s success and growth.

They provide insights that make decisions in key areas such as SEO, content creation, and interaction. Regularly update your perception of the performance of your site, and you will find areas to grow.