Not sure what to post on Twitter? Because each social media platform requires different strategies and content, it can be challenging to determine which posts perform well.
Twitter is a unique platform. And while many types of content generally run well, others need to be maintained on more professional platforms such as LinkedIn or primarily visual platforms such as Instagram and Pinterest.
But let us introduce you to 17 breathtaking views that have to be posted on Twitter that your audience will like.
Why should you be on Twitter?
Each platform has its own demographic, rules, and style, and it is important to know which platforms are right for your business.
Let’s look at the major demographics of Twitter users first. Note that most users are teenagers and young people up to 29 years old from urban or suburban areas.
If these demographics are relevant to your target audience, then you should try to reach them on Twitter.
How often to tweet
Many marketers wonder how often they should post on different platforms.
Twitter is a unique platform; its feed moves incredibly fast; thanks to the Twitter algorithm, it is very different from other platforms.
When you can post to Facebook or Instagram once a day, Twitter’s best practice allows you to post at least 10 times a day, and even 20-30 (or more!) Once a day.
How to Create And Schedule Tweets
As a marketer, pre-scheduling social media content is a good idea, so you don’t have to worry about it as part of your daily tasks.
Especially if you post 10-20 for Twitter every day, you don’t want your entire day to be taken up just by tweeting. Instead, using tools to manage your Twitter content and scheduling Twitter ahead of time can help free up a lot of work time.
What to post on Twitter
Now that we have covered how and how often to tweet, start with your own content creation ideas. While these ideas may not always work for every business or industry, you need to find enough motivation to start your creativity.
1. Ask questions
Asking questions from the audience is a great way to engage your followers. This may be relevant to your brand or just something to start a conversation.
2. Industry News
One type of content you need to share on each platform is important and/or exciting industry news. This is the information that your audience needs to be aware of.
Whether it’s a simple article about people within your industry or just a small change in the algorithm, you want to share it with your audience.
3. Brand Announcements
Do you have exciting news? Do you want to launch the new features for your audience in an upcoming event? How about a great testimonial? This is the content that you want to share with your followers.
Even better, you can pin this tweet to the top of your profile so that new visitors can easily see it. Update this embedded tweet based on the number of times you want to announce or share industry news.
4. GIF and Meme
Due to twitter’s short-form content rule – we only get 280 characters after all – creating the story through GIFs is a crucial feature of tweets and marketing on the platform.
You’ll often see users embedding GIFs (either from a branded GIF or a built-in GIF library), jumping to their tweets and replies, share memes, and even viral memes.
5. Promotional Code or Flash Sales
Sharing promotional codes or sales on Twitter, especially if they are only available to Twitter followers, is a great way to increase engagement and sales.
6. Blog Content
The most viewed content type on almost any platform is blog content. After all, if you create quality blog content, you want to promote it and get more people to read it. Don’t be shy to post your blog posts. This may be the perfect time to test your content on Twitter to see how your audience responds to each one.
7. Visual Content
Whether it is photography, branded graphics, or infographics, sharing visual content on Twitter can grab people’s attention as they scroll.
8. Start Teasing
When an upcoming product launch or new features emerge, Twitter is a great place to jump on them and tell your audience what to expect.
Two months before the product launch, Coffinet teased the upcoming release of new flavors to excite its fans. This is a great way to highlight the scope of your brand and future interactions.
9. Events
If there is a conference or network event your brand is attending or participating in, tell your Twitter followers! Also, live-tweeting with the audience is a great way to connect with industry leaders, professionals, and participants and create a conversation around the session.
10. Social Media Holidays
Relevant social media going on holidays – or even actual holidays celebrated by viewers – is a great way to engage the audience.
11. Job Offer
If your company contacts you, why not inform your Twitter followers so that you can find new leads who are already loyal? If you work in a specific place or region, your followers will most likely belong to the same industry and have valuable talent. An idea started a new job with his Twitter followers to be the first to know.
12. Motivational Quotes
Sharing an inspiring #quoteoftheday or #qotd is a great way to share inspiration with your audience. Also, people prefer the quotes that provoke them; the chances are that they’ll Retweet it to their own feed.
13. Fashionable theme
Twitter promotes high-level topics, which are highly discussed on their platforms in a given area, and sometimes it is smart for brands to jump on them to increase reach.
The golden rule of fancy themes is always to make sure that you know what a fancy theme is and whether it is relevant to your brand when you tweet about it.
Since 2020 is both an election and a census year, #Census2020 has been a popular trending topic for some time. Many lawmakers, senators, and non-government employees have been tweeting about the census for weeks and encouraging their friends and followers to make productive use of their time at home.
14. Products and Services
You want to promote your products and services on your Twitter profile!
And when you definitely include it in your Twitter content strategy, keep in mind that your content should not be focused only on promotion. You also have to engage and inform your audience through your Twitter posts.
15. Tips
Your online presence is about informing and educating your audience, whether it is about your industry or your products, so sharing suggestions on Twitter is a great place.
16. Recommendations
Prove that people like to work with your products or your business. If you have a recommendation or opinion, share it on Twitter.
17. Voting time
Twitter has built-in polling capabilities, which means it’s never easy to ask for feedback from your audience. Besides, it’s just a great way to ask fun questions and see how the answers turn out.
Start Sharing Your Twitter Content Ideas Now
Do you have some great ideas for this post? Start creating and scheduling new content with Zytal. Create a content calendar and monitor engagement metrics across platforms. Call us for a free consultation to help us further manage your content.