B2B marketing has come a long way on LinkedIn. After years of being seen as a “bus” as a platform for job seekers, it is a hub for marketers, salespeople, influencers, and even freelancers serving the B2B market. has been made. And LinkedIn is good for many more looking for work. It provides opportunities for lead generation, sales, audience building, networking, and yes, recruiting.
But none of those things happen without work. Success on LinkedIn requires a certain amount of effort and strategy. This is not a platform where you will do well if you just post what you posted on Facebook or Instagram. LinkedIn has its own culture. If you want to fit into that culture and get real results from this platform, the following 20 things are required for your LinkedIn profile and presence. Make sure you have checked each of them in your to-do list.
Customize your LinkedIn URL
You want something like this: https://www.linkedin.com/in/yourname/
Not: https://www.linkedin.com/in/your-name-b233b760/
Fortunately, You can try a quick fix:
- Click on the “Me” icon at the top of your LinkedIn home page.
- Click View Profile.
- Click Public Profile and Edit in the right lane.
- Change your URL to whatever you want.
- Click on save.
Write a Keyword-Optimised Title.
It is basically a title, so it follows all the general title rules. Namely: Do not confuse people. Confused people will crack your profile and take the next person on your list.
Another common mistake: using only your current title and company name as the title. As “Chief Marketing Officer, Chief Financial Officer Strategies.” This is a good keyword and it is obvious, but it is unlikely to attract your next big opportunity. It also does not use the 120 available characters very well.
This title makes better use of those characters: “Chief Marketing Officer, CFO Strategies | Award-Winning PPC and Social Media Expert in B2A SaaS Marketing. “Even that title has only 103 characters used, but it will get a lot more clicks and attention than just the headline.
Write an impressive About Section.
Here’s the great secret about LinkedIn sections – they’re not really about you. It is about your clients, clients, or the next company that will hire you. Yes, you will talk about yourself in a summary. But talk about how you can help your target audience, what you can do for them. Mentioning anything about yourself is only proof of what you can do for them.
Because this section is long, you may want to add line breaks to create sections and capitalize section headings. Of course, try adding some keywords and keyword variations so that your profile appears in more searches.
Most people now also close their summary with a call to action and your contact information. They can also add some emoji in the form of tablets or to highlight email addresses.
Get a Great Profile Picture of Yourself.
Ideally, you would invest $ 200- $ 600 in a great professional business image that you can use on the web and elsewhere. But if this is not a purchase you want to make now (or if your current photo is good enough and is less than 7 years old), you can ask a friend to take a “professional enough” photo.
Just please do not confuse the LinkedIn photos you will use for dating. Smile and give the impression that you want to meet people, but avoid the open mouth that some social media professionals use on other platforms. And please do not wish to look sexy.
There is a great “photo test” tool called Photofeeler that will give you feedback on other people’s headshots. Rate photos for different situations: business, dating, or social media. For business, your photos will be judged by competent, personal, and influential other users based on how you feel.
Complete the Skills section.
While it can include up to 50 skills, sometimes it is good to leave a little space for skills that you may acquire later. Because other people can endorse you for certain skills, if you don’t think carefully about what’s included here, you may need to delete a skill (and its associated endorsements) at some point in the future.
Complete the Education section.
This doesn’t have to be just four-year degrees. Here you can include all licenses or certifications. They will give you another opportunity to use more keywords and show that you are growing in your career.
Research the keywords you are using in your profile.
We’ve mentioned this several times in this article, but it’s important enough to deserve a point of its own. Take the time to do some keyword research to find out what terms and related terms people use when searching for someone like you.
Ideally, you will have the main keyword that you use throughout your profile, then 5 to 7 related keywords or keyword variations that you use where they sound best, make the most sense, or address a different aspect of your business. abilities.
Check your LinkedIn Social Selling Index score.
Want a quick, free way to see how your profile compares to others in your field and what you could do to improve your profile? Head over to LinkedIn’s Social Selling Index tool and get your score.
Fill Your Experience Section with lots of keywords.
This is part of your LinkedIn profile where you can get information from your resume. Just make sure to use the available space and always think about what your ideal customer or boss would use in search of someone like you.
Create a Company Page.
According to LinkedIn expert Mark Williams, a Linkedin Company Page alone isn’t going to skyrocket your engagement rates. But it’s still an essential element of your B2B company marketing on LinkedIn. It is also a mandatory element for advertising. So go up the company page. Our article, X, will show you everything you need to know to get started.
Start Posting Your Own Content.
The whole point of LinkedIn posts is to start a conversation. So, create posts that are interesting and make people want to respond, but be careful when choosing the “impact factor”. It is not a good brand to have a discussion around your post. Aim for at least two posts per week, or do up to five if you can. Vary the types of posts you publish.
Still have confusion? Don’t Worry, Zytal Offers FREE Consultation support for our customers. You can contact us to know more about LinkedIn marketing and b2b LinkedIn marketing. Call us Now