Marketing your retail business online may seem simple: you want to attract more customers to your store’s website. However, knowledge of e-commerce SEO or search engine optimization is required for this goal. The good news is that SEO is a skill that you can master and incorporate into your online marketing campaign in no time.
What is SEO?
SEO means search engine optimization. And this is an integral part of marketing your business because almost everyone who uses the Internet also uses a search engine, the most popular Google. The basic idea of SEO is that you can learn how Google’s algorithm works to get more people to search your site.
Proper SEO helps search engines like Google prove that your site is a legitimate opportunity to show it to your users. It’s completely free, but the results can work great as a paid ad placement: if you do well, your site will appear on the first page of Google, and perhaps the first overall result as well.
One of the most significant concepts in SEO is the use of key phrases and keywords. Search engines will use these phrases or words. For example, “best under $ 100 sunglasses” is an incredibly viable key phrase for an online sunglasses retailer. If you use this keyword on your site, search engines will see it in the results when they squat that term.
Why does SEO matter in e-commerce and retail?
SEO is one of the best ways to get more traffic for your online retail business. It allows you to target certain words and phrases to appear when users search for those words. Since you do not have to pay to use SEO techniques, it is like a free advertisement.
SEO can also create a snowball effect in your online store. The more people click on your business, the better you will rank on Google and improve your SEO methods. This is why retail SEO is the main focus of so many marketing campaigns.
How SEO Fits Your Ecommerce Marketing Strategy
The name of the game is getting your targeted visitors to your site, which SEO does very well. If customers are curious about the legitimacy of an e-commerce store, they often rely on Google results. In particular, many search engines will consider businesses on Google’s first page to be the best in that industry or category. Appearing on the front page is a distinct advantage for your competitors.
Many experts mention the importance of retail SEO in their eCommerce marketing strategies. This helps existing strategies work better and opens the door for future strategies.
How to do SEO in the online store
So, where does eCommerce SEO fit in your online store? SEO methods can be used in product descriptions, about us pages, on-site hosted blogs, and home pages. When writing content for your site, make sure that you use SEO strategies. Google will look at your entire site when determining how high your list should be, so it probably won’t work if you use SEO on only one page of your site.
Best way to engage SEO? Start a blog on your site. It is a proven methodology for one of the world’s largest online retailers. There is a lot of room for success if you do it correctly.
How to search for keywords
You may be wondering how you should know the various keywords and phrases used on your site. Eventually, it will target specific words.
Some of the ways of doing keyword research in online retail are as follows:
- Use a special SEO tool
- See what your competitors are doing
- Use autocomplete on Google
- See Google’s “Related Searches” tab
Many of these methods are “easier to say than the work done,” so online retailers stick to specialized SEO tools. Consider using an automated website builder that incorporates these eCommerce SEO tools to save you excellent results and time.
For some industries, you can only guess what your customers are seeing. Often, obvious choices fall into the “short tail keyword” category, or just a word or two. They look for things like “bike” or “best white wine.” Because these search terms are so clear and universal, there is a lot of competition for them, and it can be tough to rank om them.
Another option is actually to target specific searches, called “long-tail keywords.” An example of a long-tailed keyword is “patterned leather handbags under $ 300” – something specific that most people won’t see. This means that fewer contestants are targeting the same term. If you can get results for this long-tail keyword, then you will be the best Google result for that search.
How you can increase content marketing with SEO for your eCommerce store
For many online retailers, content marketing is natural. Many suggestions for building a solid content marketing strategy revolve around a good knowledge of the industry and the product – which you will undoubtedly work as a business owner.
Using SEO in these strategies is only one part of this product and industry. The best way to engage SEO is to do what you usually do and then stick to SEO at the end.
What does this mean? If you are compiling an article about a new shoe that you will publish, write articles in a general way, drawing on your expertise and proven marketing strategies. Finally, compile your SEO keywords and paste them into the article where it makes sense. If your content marketing plan is already working, don’t let SEO completely change. SEO helps in your planning, not a new one.
The advantage of adding SEO to the already developed content marketing strategy is that you will get maximum and immediate results. This will increase the business in your business, and with it the sales should also increase.
For example, suppose you currently have a conversion rate of 4%. This means that 4% of people visiting your online store end up shopping. Imagine not using SEO and getting 1000 visitors a month. When your SEO plan starts, you can see 5,000 visitors a month. If your conversion rate has not increased, you will still be selling five times more than your sales each month.
The beauty of SEO is that it can also increase your conversion rate. Customers will find it with a fixed search on Google. This means that many of them will be ready to buy a particular product and only look for the right deal.