Video has taken the marketing world. So having a video on LinkedIn rather than just a text-based post is a great bet — especially when you consider that consumers would prefer to watch a video about a product or business instead of reading about it.
B2B marketers know very well that LinkedIn is a great channel to connect with potential buyers. However, a clear text isn’t always the best way to engage an audience. Through LinkedIn video marketing, brands have a compelling resource for driving interest and new leads on this social platform.
- In collaboration with Google, a study conducted by Forbes magazine showed that 42% of executives made business-related purchases after watching work-related videos online.
- Fifty-four percent of executives share videos with their colleagues weekly.
- Eighty-seven percent of business owners are happy with the ROI of video marketing.
- Seventy-three percent of B2B marketers said that video positively impacts their marketing ROI.
Reach Your Target Audience Through Linkedin
LinkedIn is assuredly one of the best social media distribution channels for 2021 from a B2B marketing perspective. And now that you can publish video to LinkedIn Live Streaming Video, there’s never been a better opportunity to break into this lucrative B2B market.
According to Wyzowl’s The State of Video Marketing 2019 report, sixty percent of video marketers plan to use LinkedIn for video marketing in 2019. Eighty-four percent of marketers say they already own success with video on LinkedIn.
Some B2B marketers are hesitant to try video because of the perceived technical complexity and cost involved. However, it is not as hard as you might think.
Compelling B2B videos are possible on a low budget – and you can repurpose these videos for use alongside other types of content or campaigns.
Uploading a video on LinkedIn is not entirely different from Facebook or other social media platforms. However, you’ll need to add captions to your videos because B2B audiences are more likely to check LinkedIn from an office environment when the audio is turned off.
The only question is, how do you get started with videos on LinkedIn. Here’s how video can power up LinkedIn’s marketing strategy for B2B brands and set you up for social media success.
- Show What Your Product Can Do
Another way to tap into LinkedIn videos is to showcase the capabilities of your products or services.
While it is not recommended that most of your content be focused on selling your offers, you should know that there is no harm in showcasing your products or services from time to time.
With product demonstration videos, your customers get to see what they are buying before investing. You can showcase the features and benefits of your products or services in short videos. It also allows your customers to appreciate your offering better. However, your promotional video mustn’t exceed 60 seconds.
- Post Testimonials
Social proof is the right strategy to expand your business. Getting genuine testimonials from customers who have a positive experience with your product or service builds trust with your prospects.
It reinforces that your product is working as expected for other customers in the exact location as your audience. Authentic testimonial videos can be more effective than any other sales video.
- Polish Up Your Videos
It is safe to say that any video content is better than no video content on other social media platforms. But LinkedIn is a different story. When you address a B2B audience on a “corporate environment” platform, you want your videos to look and feel like big-budget productions.
Filming, scripting, and editing your video must be on point. Please make sure you get everything right, give time and effort, or outsource it all to a video editing company.
- Video Blogging
LinkedIn is not only great for promoting your business but it is also used by individuals who want to improve their brand. In addition, people want to be influencers in their particular niche, so when their audience is looking to hire someone who could help them with a problem, they are the first port of call.
You can fulfill the desire to build your brand by considering LinkedIn as a vlogging platform. What bothers you? What fuels you? Do you have an interesting story about why you started your current business?
Whatever story you have to tell, please share it with your contacts. Being transferable will increase your connections, as well as your engagement rate!
- Link-Back To Your Video Elsewhere
Your goal with video marketing must be to get as many eyes on your content as possible. Unfortunately, the “build it and they will come” method doesn’t always work, so you will need to promote your latest videos elsewhere on the platform.
You can increase the number of eyes of your LinkedIn video by adding it elsewhere on the platform. However, treat videos like island content: You must link back to the video whenever you post something relevant to it.
Write a post about your video and publish it as an article using the Publisher tool. Then, put video content in your posts, and use other social media platforms to drive traffic back to it using other social platforms. Yes, content is king, but promotion is the queen!
- Make It Professional
Although LinkedIn is a platform built for professionals. Unfortunately, posting low-quality videos with bad editing doesn’t satisfy that mood! To make your brand look more professional on such an important social platform, consider hiring a video marketing specialist to create your video content.
Outsourcing your video production gives your marketing project a solid foundation. Experts will create a compelling plan to show your business in the best light. And with current knowledge and expertise in the industry, they’ll know the surest ways to get your message across in the right way. You can contact us regarding the same; we have several leading video marketing experts to grow you up. Call now!