Even if you have only been a business owner for a short time, you probably know what a webinar is at this point in your entrepreneurial journey. You may also have considered hosting your own to generate revenue for your if company. However, some entrepreneurs wonder whether hosting one is right for them when it comes to webinars for business.
Are you looking for intelligent ways to generate leads and increase sales? If yes, then webinars are one of the best marketing strategies to increase brand awareness and increase your sales.
73% of marketing leaders use webinars to get high-quality leads. Over 60% of B2B marketers list webinars as the best modern-day marketing strategy. Here are the seven reasons why a webinar is a great marketing tool:
1. Webinars are about Building Relations
Relationships are the key to driving more sales in your business. It is simply because people choose to buy from someone they know, like, and trust. There are some exceptions to this rule.
Even when buying from companies like Amazon, people buy from them due to their well-known reputation. So when corporate scams happen, public relations agencies are doing everything possible to keep the public’s perception of these companies positive. Once the relationship sours, all bets are off for some consumers.
Depending on what you are selling, the relationship is even more critical to making a sale. For example, if a client doesn’t like the therapist, chances are they won’t continue to meet them and share intimate details of their life. If a mechanic seems too cocky about parts and the car needs repair, the customer may choose one that is more humble and straightforward.
The point is, your relationship with a prospect can determine whether or not they work with you and become a customer. Webinars for business help you build and nourish that relationship.
When a prospect comes to your webinar for the first time, they get a chance to see you physically. They connect with you in a way that might not be possible otherwise. And, they can do it from anywhere in the world.
Now, instead of working with a company, they’re working with a real person. Someone with a home and a family that is trying to pay their bills. Someone they can relate to. Every business can benefit from a little more human connection.
2. Build Brand Awareness
Webinars are a great tool to increase your brand awareness by directly connecting with your target audience. As you are going to add value to your customers, your brand awareness increases. More people will come to know about your product through webinar sessions.
3. They are Convenient
Having an on-demand webinar is quite convenient because everyone has an online connection and a means to access it. Chances are, many of your business associates, partners, and customers have Internet access as well. Conducting webinars allows you to connect with everyone around the world without leaving your home.
4. Webinars are Cost-Effective
Arranging hotel accommodation and attending conferences, seminars, and sales conferences can incur high costs to any business. But both time and cost can be saved by using webinars, as they provide an efficient process that eliminates the need to travel to meetings and rent rooms. It allows marketers to connect with prospects all over the world quickly and flexibly.
Time can also be saved during the preparation phases. Many webinar platforms offer features such as pre-recording and scheduling, allowing marketers to create content, polls, descriptions, and titles in advance. Using these options takes the stress out of presenting live streaming and means marketers have time to think ahead when responding to attendees during the actual session. Additionally, the content created for these sessions can be reused in various forms, converting the same content into articles, slides, and eBooks – helping marketers extract the most value.
5. They Work for Every Business
Are you selling products? Webinars work for you because your visitors don’t want to read long pages of text about your product. They want to see it and want to know how it works. They want to see how it can solve any of their problems.
Are you selling Services? The webinar will still work for you because you can frequently address questions in words that your audience will understand. You can immediately clearly state what you can offer them, give them the background on why you are an expert, and why they should hire you.
According to Forbes, webinars are more critical than ever in business. “Video is projected to claim over 80% of all web traffic by 2019. Finally, and perhaps the most important statistic for your business is that “59% of company decision-makers would preferably watch a video than read a blog post or an article.”
6. Webinars are Your Content Library
You must have a content library to deliver educational content to your audience. When you give valuable information for free, your audience keeps coming back to you. The content you use in your webinars can be used for blog posts, videos, eBooks, etc. The more content you give, the more customers you will get.
7. You can Build Authority in your Niche
To attend a webinar, a prospect will register, write down the date, time for the webinar, attend at the right time, and give you the stage for an hour. There is clearly a high level of participation from the audience. It includes high expectations that you must meet. But this is a perfect opportunity to showcase your knowledge, add value and establish yourself as an expert in the market. You may be the person asking things for those in your niche. That’s why you should never skimp on delivering value to your customers during webinars.
To Sum Up…
Webinars are playing a part in business success stories. It is the best marketing tool that allows you to expand your business as per your choice. Practically, whenever you use the tool, you will face difficulties; the same will happen with webinars. However, deal with problems patiently and find solutions so that you can touch the glory in the end. If you are interested to know more about webinar marketing, you can reach us. Our experts will give you a free consultation regarding your doubts and queries. Call now!