Is your prospecting email being ignored all the time? If the answer is “yes,” then you are not alone. Most sellers today struggle to write sales emails that convert to real business.
If your email does not make the cut immediately, it is lost forever. Fortunately, there are specific ways to read your email by any prospect so that you can crush your sales goals. Check out these nine powerful secrets to writing sales emails that your prospects will actually open and read.
Essential Tips to Write an Effective Sales Email
1. Focus on the First Sentence and the Subject Line
Many salespersons spend all their time crafting their sales emails’ message body and then quickly slap on the subject line at the last second. Instead, you should be focused on crafting your subject line and pay special attention to the first sentence.
Why? Most of your customers are scanning their emails on a mobile device or within an email program that shows a preview of each email’s subject line with its first sentence. If your email is about to open in the first place, then you need to be strategic about these two components, above all. Make sure your subject line provides attractive pricing upfront and is simple and straightforward. The first sentence of each email should look as if it was written specifically for each individual prospect.
2. Proceed with nongeneric opening lines
Your email subject line may have led you through the front door, but now your opening line needs to encourage the recipient to read.
Try opening with individual lines such as “I liked your blog post …” or “I am excited to hear about your company’s product launch …”
If you can’t get too personal, then citing a relevant statistic can get their attention. Just be sure to skip the general “Hi, my name is …” introduction, which wastes time and is not optimized for the reader.
Make the email as personal as possible. Research about the prospect: Look at their LinkedIn or website and try to add personal information. You can mention if they got the funding or comment about an article you’ve read about them. Prospects receive so many emails every day, so you need to do something that doesn’t look like it’s an automated general email.
3. Know What You Offer
You must know exactly what you are selling. It seems simple. You’d be surprised!
Offerings can easily get entangled with the flow of email — especially when you have more than one to choose from. Large companies with multiple revenue streams are susceptible to this loss.
You don’t want your sales email to read like a game of Whac-A-Mole, offering this and that and this, and the kitchen sink too! That invites confusion, indecision, and lack of interest.
Instead, make it very easy for your lead to understand your offering. Trim it into a single phrase or sentence that is easy to understand. Then, as the reader skims your email, the crisp and precise description of your service will appear like a shining star. This will really entice the reader!
4. Keep Your Sales Email Sweet & Short
Writing a long sales email can be harmful, allowing prospects to ignore or delete it. The critical thing is to write emails that are simple to read and up to a point. If your email needs to be scrolled continuously, there is an excellent chance to end up in the trash.
The secret to writing the correct sales email for your prospects is to provide enough information that is packaged in a way that is both instructive and fun. Your emails should not be dull or boring; otherwise, you will be chatting to yourself in your potential customer’s inbox, which will cost you a lot of precious time and money.
This trick is called “Infotainment,” which is a mixture of information and entertainment. This involves packaging your content in a way that is fun while providing value to your prospects.
For example, research suggests that the ideal length of a sales email should be between 50 and 125 words. Although it is okay to insist on 200 words, you do not need to go longer than this.
While your sales emails should be short, they should also be clean and tidy. Always make sure you check quality control! To avoid costly spelling errors, try some grammar correction tools.
5. Your Body copy should convey values
The body copy of your sales email should add value to your business with your prospect. Avoid ordinary value propositions such as, “We help web marketing firms increase their lead generation by 400% and easily prove ROI to their clients.”
Ask questions that align the research you have done with your potential goals. Here are some examples:
- Would you like to improve your strategy?
- Is [benefit for them] a priority for you right now?
- Do you’ve unanswered questions about [the subject]?
- Are you behind the lifestyle business or world domination?
- Are you alone on this?
- Has it always been like this?
- Will it be good, or is it going to happen?
- What would you do if you were me?
- Was that your idea?
6. Include a Call to Action
End your email with a call to action (CTA). This is what you want the prospect to do after reading your email. The call to action depends on the goal you want to achieve through your email.
Define a clear call to action: The prospect should not doubt what they need to do next. Examples of calls to action may include scheduling a Skype call, signing a contract, answering your message, scheduling a meeting, signing up for a free trial, or any number of tasks. Keep it brief and precise. A good call to action should be one or two sentences long.
Keep it simple: It takes time to build trust with prospects. For now, ask for a simple request that the prospect can fulfill immediately. You might want to get the prospect on a 30-minute call as soon as possible. However, most people do not have time. Also, most people prefer to communicate by email. Where possible, start small and build up to big questions, whether it is call scheduling or a meeting.
Enter specific times and dates: Offer specific times and dates when you want the prospect to schedule a call or demo. Professionals are required to make crucial decisions every day, and when to schedule a follow-up with you may not be high on the priority list. Provide specific times and dates in your call to action. This approach makes it easier for the prospect to answer you yes or no.
Learning how to write a sales email is not scary or intimidating. It does not even have to be long or wide. It needs to be concise, targeted, and direct.
You can simplify your email cold call-template, which makes your processes run more smoothly. Leads will be eager to learn more — because they can tell that you have done your homework and that you care about their needs. If you want to know more about email marketing, you can contact us. Our email marketing experts will assist you regarding your doubts and queries for free! Call Now.