ECommerce marketing has become more competitive. Marketing your eCommerce platform requires advanced knowledge of SEO and Digital marketing. Google wants you to spend money on paid advertising. So how can you rank your website organically without spending money on paid ads? This article will talk about eight eCommerce SEO Tips that will grow organic traffic on your website.
1- Identify How People are Searching for Your Products on Google: You have to do keyword research. You can use Google Keyword Planner for keyword research. It will give you suggestions for all other keywords that people are typing. Some of them will be more popular than your keywords; Some of them will be less popular. But this will give you an idea of what people are looking for. If you don’t know what people are looking for, how can you know what to do for your pages?
2- Learn From Your Competitor: You should follow your competitors through Google Trends. Go to the main page section. The Top Pages section shows you all of your pages. Moreover, those ranked in Google, the keywords for each of those ranked, and which are linked to them. It is essential because when you have similar products, you want to call those people and ask them to connect to you. You also want to look at the keywords you are targeting to make sure that you are targeting those same keywords. Then go to the Keyword Report section. The keyword report displays a list of all the keywords from most popular to least popular. Again, this will help you determine which keywords you should target. Without it, you would not know where your attention is focused.
3- Optimize Your Product Pages for keywords Used in Title Tag: You should optimize the meta description within your product description by including those keywords in your product page’s title tag. It should be an H1 tag everywhere. By doing this, the search engines will know that you are targeting those keywords.
4- Optimize Your Product Page According to User Experience: Everyone thinks of eCommerce SEO as if I need to create links, I need to include keywords. Yes, it is crucial. But if people have a terrible experience, they will leave your site. If they leave your site, they will not come back. Google will notice a high bounce rate, and its ranking is stabilizing or, in some cases, will never go up. You have to optimize the user experience. Have beautiful images, videos showing your products. Review (good or bad) only transparent review. All of this helps improve the user experience, helps you build trust, and drives more sales in the long run. It also helps in giving you a higher rank.
5- Continually Update Your Pages: This is the one that matters in Google algorithms. Do you know what is one of the most important factors? How fresh is your content? Have you noticed that Wikipedia ranks consistently? It is because they often have people updating their content and their pages. If you are not doing this, you will be pushed down in search ranking.
6- Interlink Your Products: You have to combine all your products. For example, if someone has a car mat and what they buy from your site, and you are like a car e-commerce site that sells all these car products, someone would buy a car mat. Hai, you know you’re worried about getting your car. Dirty, or it is weather resistant. So you can finish selling them things like car covers. To find all the relevant things related to that car mat or other products you sell. Crisscross them, cross-promote together. It does not just help to increase the overall size of the car. It helps increase the links that come to all your pages, so they all improve the ranking.
7- Build Your Website in Mobile Responsive Format: Your website should be mobile-friendly. Don’t just do your site; It should work fine with all screen size mobile devices. It should load extremely fast. If it loads fast, it has a good page speed; You will find that your ranking for all mobile devices will increase dramatically. Page speed is more important on the mobile devices we have tested than desktop computers. So the mobile experience is not just about accountability and user experience. It is also about speed. And speed not only improves conversion rates, but it also improves your ranking.
8- Use Schema Markups for Your Product: Leading schema markup will improve your ranking. You will find that your eCommerce site can rank. Indeed, you should still run paid advertisements, especially if they are profitable. If you need help marketing your e-commerce store, visit our website. We are one of the leading digital marketing agencies in the US and India.