A solid online presence is essential to standing out from your competitors in the business environment. With customers increasingly looking online for information about an insurance company making sure you are ready to connect with them wherever they are is a great way to keep you on the right track with new customers. SEO for an insurance agent is a crucial step to take for optimizing your insurance website.
The first step to establishing your business as a trustworthy source online is to build an online presence for your business. Then, utilize SEO for insurance agency tips for your website to expand your reach and interaction.
Let’s explore top tips for optimizing your insurance agency website-
1. Select a Mobile-Friendly Platform
Your company’s website is typically one of the primary communication points between your company and prospective customers, so your website must be up-to-date, easily navigable, and mobile-friendly. There are several CMS that you can utilize to develop an insurance agency’s website to meet your company’s needs.
Whatever platform you choose to build your website, the most important thing is that it has the correct information for your agency and is responsive to mobile devices. Also, ensure you get a domain name specific to your company to boost the brand’s recognition.
The benefits of mobile-friendly websites
Make your website optimized for mobile, or else it may be nearly impossible for users to navigate. For example, the text may be too small, making it difficult for users to zoom in to select menu options. If a site is optimized for mobile devices, images, text, and menus are correct in size to be seen on mobile devices.
A Google study found that 74% of people visit mobile-friendly websites, while 61% are more likely to abandon a website if it isn’t. Furthermore, 67% of users will be more inclined to purchase from a mobile-friendly site. It suggests that your site must be designed for mobile if you intend to make a mark in the business world.
Be sure whether the website platform you’re using is accessible for users with different capabilities to ensure that you can reach a variety of users and meet the legal and regulatory needs in this area.
Once your website is live and mobile-friendly regular updating and maintaining your website is essential to build trust between your clients and you.
2. Include a clear call to Act
If a potential buyer is visiting your site, the call-to-action (CTA) is essential to ensure that they start the purchasing process. A clearly-defined CTA button is vital to boost conversions and improve your site’s efficiency.
Putting a “Request for a Quote” button at multiple locations on your website can assist a user in becoming more involved as they consider making a request for a quote or preparing to purchase. Another suggested CTA is a “Subscribe” button.
Attracting visitors to sign up for your mailing list or subscribing to your agency’s blog are excellent ways to boost your marketing strategies and keep customers interested even when they leave your website. If you are using subscribe as a “Subscribe” CTA, be sure to create an automatic response to subscribers on your website to let subscribers know you have received their request and that your subscription service is in operation.
If you select compelling words to use for the CTA buttons and make sure they are put in the right places, ensure that you stand out, giving them stand out with contrasting colors from the other components on your page.
CTA buttons need to catch users’ attention to get users to engage. Utilizing contrasting colors is among the simplest and most effective methods to achieve this and also increase the number of conversions.
Nationwide collaborates with the best partner agencies to offer Nationwide Express so that your customers can get quotes directly from your site. Contact your sales or territory manager for more details.
3. Optimize your SEO for Search Engine Optimization
Nationwide has recently released an infographic outlining several strategies to give your business an edge in search engines. It’s possible to have the most planned website, but if you aren’t using SEO for insurance broker best methods, your users will still be left out on your website when they search results.
What is SEO?
SEO is the methodology of constructing your site more easily found by search engines by understanding what users are searching online for, the keywords they’re using, and the kind of information they want to discover.
When launching your website, make sure you optimize your site for SEO. It involves adding page titles, locations, keywords, meta descriptions, and designing an individual 404 error page.
4. Design an About Page
A crucial element of your site is the About page. The About page provides potential customers with important information about your business and serves as the brand’s first presentation. The page is an opportunity to explain to your customers why they should purchase from you without needing to inquire.
In addition to providing your business address and telephone number, ensure you include hyperlinks on your social media accounts and follow the ideal method of embedding feeds into your layout. It will allow your customers to browse your updates on social media directly on your site without needing to sign in to your social media sites first.
The About page of your website should include personal details like the number of years you’ve been an insurance representative and what distinguishes you from the rest of your competitors. In addition, a professional image of yourself on your page will increase the confidence and credibility of a potential customer’s first impressions of your agency.
5. Review and Testimonials.
According to a Google Consumer Insights study, 88% of customers were affected by online reviews4. Review and testimonials from clients on your site are among the most effective ways to build your credibility for being a professional. There are many ways to collect reviews for your company, such as joining an online customer engagement program such as Listen360 and encouraging your customers to write Google reviews or gathering reviews directly via emails.
Because Google reviews are typically the first review that customers read when searching for your business, It can be beneficial SEO services for insurance.
Here are some Google Reviews Best Practices:
- Encourage your customers that they are required to write reviews. Inform them that posting business reviews on smartphones or desktop computers is easy and quick.
- React to reviews to build the trust of your customers. Your customers will be able to see how much you value their opinions and may leave a review shortly.
- Verify the company. Check your business to ensure that your details are eligible to be listed in Maps, Search, and other Google services. Only verified companies can reply to feedback.