Are you tired of receiving listings that are full of potential, high quality, devising a cold emailing plan, and having no one to respond? What if you reach out again? Will it be weird? Is there any hope left of converting one of those prospects into a customer? Has all the hard work and research you put into getting those email addresses gone to waste? We might have answers to all your doubts and questions.
Here are the 5 tips to get more responses to your cold emails.
What is a Cold Email
A cold email is an email sent to someone you don’t know personally.
Cold emails must be short and to the point, with a specific goal in mind, such as creating a presentation or following up on a contact. It is usually less formal than an email sent after a regular contact has been made through phone calls, meetings, etc.
Why is Cold Emailing Important?
Cold email sounds better than cold calling because you don’t run the risk of getting yelled at by a stranger. But is it something you really want to incorporate into your email marketing campaigns?
Most definitely! Cold emailing can be a great way to generate leads. Sure, like cold calling, most leads aren’t interested, but the ones that quickly go from icy cold to burning hot.
You can use cold email marketing as a form of networking. How? If you email a sizable list of people, you build awareness of both of your brand and your products and services.
So, of course, even if the original influencer you reached couldn’t help you, maybe someone else can. It creates a unique networking opportunity that you can never get through cold calling.
Is Cold Email Still Relevant?
Cold email is dead… or at least it’s for those who don’t know the intricacies of this channel.
But some people still deliver excellent results via cold email. They are the people who know that email provides the highest ROI for marketers – even more so than social marketing, paid search, and affiliate marketing:
- For every 1 dollar spent, email generates $32 in ROI.
- The average open rate for email is 20.81%.
- Emails with individual subject lines generate 50% higher open rates.
- Sending three abandoned cart emails leads to 69% more orders than a single email.
Cold emails generate more sales, allowing you to build a network with more people and get more customers. And one of the best parts of cold emailing is – it’s cheap!
The thing is, many people are still unsure about cold emails because:
- They fear that their emails may land in the spam folder and remain unnoticed.
- They fear that they will have to spend a lot of time preparing and sending emails with little response.
- They are still unsure whether the ROI of cold emails is worth it.
Cold email works – if you create an email that is personalized, concise, and adds real value to the consumer. To raise your cold email response rate, you can use these five techniques:
1. Be Friendly
When you sit down to write an email, relax. You don’t need to use exhaustive grammar or fancy words. You also don’t need to write like a teacher to sound more intelligent or more professional. Excellent writing is about being clear and concise. And the best emails are conversational. So, your goal is to be yourself: write as you speak. Write as you talk. Be friendly. Try to build rapport.
2. Make It About the Prospect—Not Yourself
The next thing you want to do is ruin your chances right off the bat by writing a paragraph about yourself and how great your company is. There’s a difference between presenting yourself logically and letting someone who has no idea who you are.
Remember, these people might not know about you. If they don’t see any importance in contacting you, they probably won’t respond. Introduce yourself politely, start talking about them. Tell them how your company will improve their life or business, and show them that you are genuinely interested in their betterment.
3. Write a Perfect Introduction
Your cold email needs a presentation because it helps the reader understand what you need or want.
An introduction is useful because it shows your recipient that you’re not wasting their time and that you should see the rest of your email.
Your good email will be more engaging with a presentation, and the recipient will be more likely to respond to you. A pitch in a cold email is a short description of the business you’re trying to start and what product or services it offers.
This is useful because it gives your reader an idea of where you want to take them. It also shows that other companies have not achieved this goal before, which means they have a higher chance of success.
4. Provide Clear Value
After the recipient opens your email, you must give them a reason to continue reading. You have a few seconds to explain who you are, why you inbox them, and why they should care.
There is no place or time for vague promises or empty words; You need to get to the point. It means talking about what’s important to them. To get started, use the customer profile you created as part of your lead generation and view the email from the recipient’s perspective.
Is it clear to the reader what is in it for them? Your message should mention their problem and highlight how your solution can specifically help them.
5. Outline The Sales Cadence
A great outbound sales communication platform depends on practical multi-level sales methods and a framework of planning. Here are some thoughts.
- One touchpoint is never enough. You should have no more than seven touchpoints and no less than three. Following 3-4 times will get you the excellent response rate you are looking for. No matter what, you should always follow up on your first email.
- You can improve your apply rate by combining methods. To get the best results, combine phone calls and email (or LinkedIn Mail) whenever you can.
- Optimize your send times. To get the best results, identify what time of day your potential customers are most active and send your emails when they are most willing to read them. Ask yourself when you would read an email like this.
- Position your touchpoints. Keep a specific time gap between different touchpoints.
This strategy will help you determine the lousy response rate when your open rates are too reasonable.
Today, cold outbound emailing is all about how you connect with your prospects. When you follow these guidelines, it’s easy to enjoy a more considerable email response rate and generate better ROI.