2020 was a year most of us want to forget. But as email marketers plan ahead for the year, it’s essential to look at new strategies that have emerged and the lessons you can take forward. Below you hear from industry experts about which email marketing trends they are bringing results in 2021.
Are you searching for tips to improve your email marketing strategy in 2021? Want to know the latest email design trends to include in your email campaigns?
During the uncertainty of the epidemic, businesses needed to shift their strategy and reach their current potential customers. Email became the primary source to inform people about updated working hours, new online opportunities, virtual events, and more.
While 2020 may have been a quite challenging year for business, it has put email at the forefront of digital marketing campaigns and has made it the most important tool for engagement.
Here are eight email marketing trends that can supercharge your 2021 strategy.
- User-generated content
User-generated content (UGC) is defined as any form of end-user-created content (text, images, audio, and visualization) of the product. Like many other marketing channels, user-generated content connects in real-time with brand evangelists and prospects.
Motivating and Incentivizing your consumer to contribute content through email marketing promotes authenticity and directly improves conversions.
Collecting user-generated content instantly from your email marketing efforts is easier than ever. Knowing how, when, and why to collect feedback for your efforts is a good start. Drip emphasizes quick, easy-to-digest response modules embedded in your email efforts. Presenting a simple question that directs the user to a comprehensive survey can help solve the “how” aspect.
Knowing when to ask for feedback is critical to success. It is essential to give the user a chance to experience the product or service before seeking user-generated feedback. Choosing the right email marketing software for your organization helps target your response and goes a long way in ensuring that what was sought after is content.
2. More email accessibility for small businesses
If the current health crisis proves something, it is the most effective way to keep in touch with our audience. You might think we are biased, but email remains the best-performing marketing channel. Email marketing delivers an average ROI of 4400% – and this should be the first step for every business that wants to build a connection with its audience.
Email is one of the best ways to reach a large audience quickly and effectively. While we think the best way to email is to have a professional email provider who can offer the best features and delivery services.
3. Use of Chatbots and Machine Learning along With AI
If you need a more interactive way to encourage customers to subscribe to your email list, a chatbot is the answer. They will undoubtedly be one of the biggest 2021 email marketing trends, as they can be a massive benefit to subscriptions.
For example, when a person subscribes, an email subscription chatbot can ask them what kind of content they want to receive and how often. This allows subscribers to choose what they really want instead of sending too many unnecessary items.
4. The Rise Of BIMI
BIMI is for brand indicators for message identification and is a new form of email authentication that we think will typically be of much use in 2021.
It appears that better delivery alone should be a good enough reason for marketers to authenticate their email. But this is not often the case. The existing email authentication protocols, DKIM, SPF, and DMARC, are invisible to most customers and many marketers neglect to implement them.
If your emails are authenticated, BIMI distributes the brand identity by making your logo appear in the inbox that appears in the inbox. It gives marketers a solid incentive to authenticate their email.
5. Email marketing as a CX start point
Customer Experience (CX) brand impression customers achieve throughout their customer journey. Studies show that 68% of customers say that their digital CX expectations have taken a lift ride.
A great CX promotes how customers see your brand throughout the customer journey.
CX marketing can be defined as placing your customer first during their customer journey. Email, being a push channel, often begins the customer’s journey with you.
6. Solution second, strategy first
Your company size, region, and digital maturity will all play a role in determining how your email strategy needs to shift during 2021.
This will become true in 2021 as the goal is to exit COVID and enter the recovery phase. As it happens, strategies must be appropriately mapped. Then, businesses can start considering investing in new technologies and solutions to help them achieve specific goals.
Optimization for mobile display
Shifting to mobile-friendly email designs is not a cutting-edge proposition, and the tools to do so have been around for years.
People read over 60% of all emails on their smart devices. About 80% of mobile users have purchased something online through their phones. Statistics point to an increasingly clear move from a computer to a smartphone when viewing email and other online activities.
In 2021, it is necessary to adopt a mobile-first approach to increase open and click rates and revenue.
8. People are craving for authentic and positive content
The email content is engaging and authentic and offers something valuable to those who read it.
Remember, you trade your email for the time of your audience. If your customer has tried to open your email, then you should make them worth it so that your audience can make it worth their time. If your email wastes their time, they won’t open the next one.
Conclusion
Email marketing has proven itself repeatedly that it is a chameleon-like medium that can adapt to change quickly and easily. And during a year in which everything was going to change, it would be one of the few marketing staples that could bring results.
Be sure to use it wisely, choose your colors and visuals correctly, following the tone of your brand, and, in the end, always read the room. If you want to know in-depth about email marketing lead generation secrets, call now at +1 386 400-6112. Our email marketing experts will give you a free consultation regarding the whole email marketing niche. Call now!