43% of people use social media to research brands. It is why every business goes live on social media. Even if not, social media platforms give brands a great opportunity to connect directly with their customers and showcase different business aspects. Various surveys have found that often many brands also increasingly use social media for customer service. Effective use of social media to drive a steady stream of traffic to your website leads to flow traffic smoothly and generates leads without spending on paid promotions.
Now, how can you ensure that your brand’s social media presence is enticing customers to buy from you? There are several best practices for this. In this article, we will talk about 6 Tips to Use Social Media for Organic Marketing.
1. Know your purpose
Consider what you do not have that you want to achieve by being on social media? You may have some common objectives behind doing this, such as increasing brand awareness, driving traffic to your website, driving sales to excellence, or providing customer service. Whatever your purpose is, it will determine which platforms you choose and what you post on them.
2. Know your audience
Once you have chosen your appropriate objective, now is the time to choose a social media platform suited for you. Virtually every social media platform has a different primary audience and very different post categories. You have to choose the social media platforms in which your target audience is present.
According to a reliable report, Facebook currently has 241 million Indian consumers, out of which 40% are aged between 18 to 26 years, and 32% are aged from 24 to 35 years. Instagram has 40 million Indians, out of which 7% of its customers are aged between 14 and 26, and 33% are aged between 24 and 35 years. Linkedin has 40 million Indians, of which 30% of its customers are aged between 14 and 24, and 40% are aged between 24 and 35 years. Choose your audience wisely. Look at the types that each platform allows. Do they align with your brand? For example, a service providing a brand can be difficult to get active on Instagram, but a product brand will not find it difficult to curate multiple photos. Similarly, Twitter’s limited word count to a product brand may seem inappropriate. But it can dominate Facebook.
3. Check your competitors
See what your other contestants are doing before you start posting posts on your targeted social media platform. See what kind of posts they share on each platform. Get as much understanding as possible of what works for their brand. Also, try to understand what is their purpose by posting the related stuff on social media. It will give you some ideas. However, do not follow the same strategy as your opponent. The method that works for them may not work for you. Their strategy is dependent on the size of their business and the popularity of their business. Say that your competitor is using the competition and user-created content as part of their strategy. But as you are a new brand, you will not get the same engagement as your competitors for contestants or users’ feedback.
4. Be yourself with your posts.
Always remember that people follow the brand for those who believe in the brand. When you post things that relate to your vision, your followers will join you and reward you for it. But if you try to copy someone else or are sharing other people’s content, your followers have no reason to follow you. Social media platforms should be transparent for branding, showing your philosophy, mission & vision, people, and products. Therefore, make your business profile unique.
5. Be Consistent
Posting on a social media platform posting every day can be overwhelming. However, there is no need to start with this. Create your posting frequency as you go. As you are more comfortable creating and posting content, you can add more types of posts. But whatever your frequency, be sure to stick to a schedule. Social media platforms analyze which profiles are active by monitoring their posting frequency. If you post on a schedule, it recognizes that you are an active profile and shows your posts to people. So overall, these were our top suggestions for using Social Media for Organic Marketing. When strategizing your social media presence, look beyond followers’ goals and likes to influence, inspire, motivate, and connect people with your brand.
The only goal of any marketing activity is to attract as many customers as possible. In this article, let us show you how to do this with social media channels, so let’s get started!
6. Be Social
Social media platforms prioritize “great social media users”, and one of the most important tasks you have to do to become a great user and, in turn, attract more leads is to be social! The social network is named for a reason, so subscribe, like, and comment on other people’s content. Appreciate, share, and express your opinion. Social media algorithms encourage honest and positive behavior on platforms such as sharing, expressing appreciation, quick answers, and more.
I would suggest that you keep an eye on local businesses or places you admire, news outlets, gamers, bloggers, and brands that inspire you and create great content. If you like other people’s content, let them know! Have a question? Have you got exciting news related to your business? Please share it!
These things are essential elements of successful social media, and platforms will love you for it!
7. Engagement is the key to success.
Social media platforms favor right social media users; They also support content creators who regularly use their unique and exciting content.
Social media algorithms work so that your posts are placed in a pool of only one percent of your customers. If these people interact with the content, it ends up in a large pool. Slowly but surely, more and more people are watching it, but only if it is interesting.
How do you generate interest in your content?
The critical point is sharing valuable content. Sales-oriented content is essential to your business but is generally less popular. You can also use the 80/20 rule for your social media marketing strategy. Eighty percent of your content should be useful, educational, inspiring, and more, and 20 percent can help promote your site.
Also, ask questions, respond to comments, talk to your followers, reach out to them, and continue the conversation to promote the conversation! Remember to maintain friendliness and professionalism as your social media accounts are an extension of your business.
8. Use Hashtag
Hashtags are used to categorize your content according to a trending topic, so use trending and popular hashtags in all your Instagram and Twitter posts (optional for Facebook). You can use a mix of trend hashtags (such as #FridayFeeling), industry hashtags (such as #GolfClub), and location hashtags (such as #Manchester).
Instagram may use up to 30 hashtags per post, but 11 hashtags are the optimal number and may appear less spam. We would recommend using 11 or more.
9. Conduct Competition Research
Competitions are a great way to get new customers and expand your reach. We would recommend not running more than one contest per quarter with a big prize. You can run a contest on all your channels. To participate, encourage your followers to tag a friend/group of friends – this will increase awareness among similar consumers on your page, who can also subscribe to the page / participate in the contest.
10. Publish at the right time
It is essential to publish at the right time. If your initial engagement (in the first hour) is good, the platform will promote your content to more customers. So check your thoughts (Instagram) on whether your followers are online or posting at industry-recommended times, such as the recommended time for food posts is around noon on Fridays (Facebook and Instagram). In contrast, for the business post on Linkedin, Wednesday Morning is the best time.
11 . Social Media Advertising
For campaigns where you want to reach a specific audience, such as a newly engaged couple for the wedding season or a specific age range for the membership section, social media advertising is ideal and does not require a huge budget. You can use advertisements to increase the number of customers on your page, link to a specific offer on your website, attract leads, and more. If you are unsure about advertising, we would recommend starting with a small budget or you can contact a social media expert. At Zytal, We have specialized social media expert to help you in growing your business.
12. Promote Your Social Media Channels
Wherever your venue is present, your social media platform should also be represented: on your website, in your club, on your business cards, flyers, posters, announcements, in your email signature – wherever you can think!
Don’t forget that you can also promote your social media profile. Turn your Facebook likes into Twitter followers and vice versa. You want to go everywhere, which will eventually increase your biological reach.