Catering to the buyer persona is convenient for B2B brands because you have data, analytics, and consumer trends. It is easy to predict how the individual end-user will behave in front of your marketing strategy’s different stages. However, behind the hypothetical thought of a corporation lies the manifold of the decision-making ministry. Product pitches and proposals jump within departments. Sometimes, your target executive may have trouble moving from leadership to product or service. It is why B2B communication may not always benefit from inbound cycles.
A direct and personal marketing approach can resonate better with corporate audiences, and what is a better way to personalize marketing communications than video?
Benefits of Corporate Videos in Effective B2B Marketing
There are several benefits of video marketing in modern corporate culture:
- Video is a dynamic content format that we have found significantly affects any level of your marketing strategy. Using corporate video, you can send short sales offerings or product demos or invite your client to test your new product or service.
- It is necessary to use the right creative medium to deliver a compelling message.
- Depending on the target business’s industry and personality, you can send appropriate content such as animated videos, live-action videos, or motion graphics.
- Audiovisual information is more attractive than written information. By watching videos, there is a possibility that the person is more effective than written promotions and offers because they can be made more stimulating and useful.
- You can only estimate click-through rates or open rates for written communications, while videos provide a more detailed analysis. So, you can test the effectiveness of your communication yourself and point to the authorities who are actively engaging with your content.
- Even if you are working with a business, ultimately, the target audience for a corporate video is humans. Personalized video communication aims in your favor, as people like to feel special.
- You can also quickly run micro-campaigns with the help of videos. For this purpose, a corporate video can be created to make prime decisions and nurture existing customers.
Steps To Increase B2B Engagement With Corporate Videos
1- Use LinkedIn for precise targeting.
Numerous surveys have shown that 54% of marketers share brand videos on LinkedIn. Of these, 78% believe that this has helped their business to a great extent. The audience on LinkedIn means business. Whatever audience there is, everyone can become your customer. They are also on stage to expand their mutual network with industry members, they talk about your solution, and expand their portfolio of products and services. So, you are less at risk of infiltrating with your B2B promotion.
Creating “supportive” videos for the platform that showcase your products and services can speed up the decision-making process. For audiences that are not yet ready for sale, marketers use the recently rolled out retargeting feature. Now, anyone who has interacted with your lead generation form or seen your video ads, you can create unique ads for those audiences.
Retargeting is a fantastic feature of LinkedIn. This feature focuses your video marketing efforts on the most qualified prospects, and returns for tiny ad spend.
2- Put a video on your landing page.
Whenever someone clicks on your website or landing page link, it indicates their interest level in your website. But it isn’t easy to maintain that interest through the information you provide on your platform because you do not interestingly present the information. Placing a video on your home page is a great way to increase your chances to keep your visitors on your website longer.
Corporate video marketing is also an excellent way to attract business executives as they lack time and want to get more and more information in a brief period. In such a situation, you can show them short videos and give them information about your product in a concise and attractive format. So try placing a demo video on your respective website page today and see if it works for you. Use it as an opportunity to increase and enhance your audience’s level of understanding by showing how your products or services work.
3- Post valuable and inspiring content.
Scavenging through long emails, white papers, or proposals is a nightmare for a corporate worker. Try to minimize the presentation of video content with a flare. It will make your video a video that is concise and distributes valuable information. It saves the audience’s time and energy and drives them towards your product or service more quickly.
You can also use cross-platform retargeting to provide video content that meets specific consumer’s pain points.
4- Reorder videos across all platforms.
The good thing about the strategically made video is that it can be extended and retrieved on various digital platforms. But first, break your videos into micro-content, and reuse them for social content and advertisements.
5- Pitch with video.
Corporate videos can become an essential promotional tool at all points in the B2B funnel, but some businesses use video instead of page-long project proposals and pitches. It has often been found that potential customers will get a quick feel of your satire and your unique sales proposition when you speak through a quick video, compared to documents filled with jargon. It has also often been found that 63% of respondents want business executives to connect with their customers via video.
So whenever you’re trying to strike a deal, don’t be afraid to put yourself out there and go all-in with video offers. Consider pitching in a video to connect your product or services with your audience. If you want to know more detail about how video marketing is helpful in sales? Call us for a free consultation today. Our experts will tell you about how zytal can increase your sales by video marketing in 2020.