When we talk about how businesses use their marketing strategies using the latest digital marketing techniques to build brand awareness, we change responses accordingly. They mostly attract new customers and convert more potential customers into sales. Don’t forget your brand using old strategies. It leads to performance degradation over time. In this article, you can read about the six latest digital marketing techniques for your marketing strategy in 2020.
Video Marketing
Video marketing has been a topic of discussion for many years. If you have not yet incorporated video marketing into your marketing strategy, you should do the same. It would be best if you thought about ways to highlight videos to improve your marketing performance. Nowadays, people like to watch videos more than text; it increases the number of visits to your site. It not only increases the number of visitors, but it also encourages your potential users to stay on your site longer. It is all about how video marketing can improve your business’s conversion rate and enhance your SEO.
Today all companies use video marketing to promote engagement and encourage organic clickthrough rate (CTR). Video marketing is the most powerful tool in the modern era, demonstrating how your product solves your potential consumers’ problems. The video’s footage has the effect of encouraging clicks.
Incredibly, video content is more prevalent among people as users find it more entertaining and more comfortable to consume than written text.
Finally, when it comes to video marketing, video platforms such as YouTube, Vimeo, and live broadcasting have many options. They’ve more than one million people on his social media sites. Also, video content can be used as a basis for other forms of marketing. Some examples may include audio and blog posts that simplify podcasts, making for some of the multipurpose forms of video marketing.
Browser Push Notifications
A push notification is a sound or an alert on the user’s screen, providing a specific message. Users are free to choose how they want to be informed about future updates. When push notifications appear on the user’s display, a user can choose to click ‘Block,’ but many people do not. In particular, younger users are likely to opt-in for future updates so that they can easily update on their favorite brands.
Here’s the good news, you can also use push notifications as part of your digital marketing strategy, especially if your business has special offers, calls to action, and images in it. You can also allow personal browser push notifications. There is something that motivates users to remember your brand while navigating the Internet online. You can also use push notifications to bring users back to help them fulfill their requests.
Social Commerce
Social commerce is becoming more and more popular among brands and users. Creating posts that can be purchased on critical social platforms raises awareness and streamlines your product.
Instagram is a leader in this field with an integrated payment feature, meaning that marketing, shopping, and payments are all made within the app, without you having to go to any external website. It’s a massive success, as the more smooth the purchasing process, the greater the sales volume. Although the powerful social platforms already support in-store advertising, you should expect other social media platforms to follow and ensure that your marketing strategy targets the same type of purchase in the future.
Interactivity and user-generated content
Interactivity and user-generated content are hallmarks of social marketing. Such content is a digital marketing trend for 2020, providing high interactivity and even more user-generated content. Those days are fast disappearing, where your company produced content and controlled your marketing message. Now, users control your brand messages at all times with more user-generated content and higher levels of interactivity. Both help build a positive relationship with your consumers, boost brand loyalty, and even allow customers to promote others, helping you sell more products.
One way to encourage user-generated content and interactivity is to use something like a virtual photo booth as part of your campaign. The advantage of a virtual photo booth is similar to a physical photo booth commonly used at trade shows and conferences. These booths allow users to create images and GIFs of themselves, using filters and stickers with your business’s brand. It is an activity that is not just fun but helps cement their loyalty and provides enhanced reach for your brand awareness based on shares and comments posted about the shared images.
Additionally, other interactive tactics like using augmented reality, embedded calculators, and even 360 VR videos raise engagement and helps ensure the right people see your business’s message. Quizzes and polls are also an easy way to encourage user interaction in a fast, relevant way.
Position Zero on Google Search Engine Results
Search rank results are so important. Studies of user behavior show that most clicks accrue to the top result with somewhat fewer clicks for other links in the top 10 positions. By the time your link lists to the second page, the chances of getting a click drop precipitously.
However, number one is no longer the pole position. There is now a position zero up for grabs, and you can significantly improve your marketing effect by getting your business to occupy that 0 position. Position zero is the snippet you see above the rest of the results on the first page, but below the paid advertisement. Content consisting of snippets is usually a short answer to a user-submitted question. The snippet answers the question without requiring users to visit the website to read the answer. It makes position 0 a highly prestigious position among other search ranking factors.
Position zero is significant due to its format. That is, it is intended as an answer to the questions that users often do. Typically, snippets are in the form of tables, bulleted or numbered lists, or text. To take advantage of position Zero, brainstorm questions related to your products and niche, contact us for FREE Consultation by our Digital Marketing industry-leading experts.