For several years, 2020 will be remembered as both famous and infamous for many reasons. In the marketing world, this year will always be known as the year when a long-time marketing trend was pushed to its limits as the traditional consumer market moved quickly from brick-and-mortar stores to the e-commerce ecosystem.
Taking advantage of the latest e-commerce advances is a necessity for local businesses and global brands. Keep reading to make sure your 2021 strategy includes the following tips so that you can start the year ahead of the pack and stay ahead of your competition.
1- Send Text Promotions to Your Customers
Most business owners have no problem sending emails to their customers – and we’ll get to that soon – but there is some doubt about taking a similar approach to text messaging. It is not entirely clear why this is the case. Perhaps this is because texting is still widely seen as an informal or personal communication area. Marketers are reluctant to reveal their 50% discount to people at such a personal level.
Either brands and marketers need to rethink their minds. According to one study, most consumers (54%) enjoy getting a business copy from their frequent companies. At the same time, only 11% of enterprises send such texts. The revamping of text games in 2021 will help you stand out from the competition, which will only stick to email promotion.
2- Make Your Google My Business Page.
“Use your Google My Business Page” is one of those recurring marketing tips everyone has heard before. So why do it again? Because there are likely new GMB features and updates that you are not aware of yet. Many companies (as much as we want to disclose) have just completed a basic business profile template that only shows the bare minimum for those looking. This is a missed opportunity. The wholly redesigned GMB page gives you the ability to promote your business and may even increase your local search ranking. Setting your professional profile is well worth the effort.
• Complete each section of the profile. Your GMB page may include a link to your website, phone number, direct message, opening hours, questions and answers, and other similar business information. Do not remember anything. You are also allocated 750 characters to describe your business, so make sure you are over the limit and enter the most critical information in the first 250 characters (this is the part that appears before the “more” sign).
• Include photos. Uploading current photos related to your business can increase trust with your customers very quickly. Try adding new photos regularly.
• Ask customers for reviews. Don’t underestimate these five bright yellow stars: Positive reviews from happy customers on Google make your GMB page brighter. But don’t expect customers; to initiate. Ask for feedback via text message, email, or social media using your custom GMB review link.
Google recently added a feature that enables you to edit your business profile directly from Google Search and Maps, making it easy to update, incredibly quickly.
3- Create Email Subgroup
We all know how personalizing marketing emails are used to avoid sending the same general message. Emails go to the trash folder without personalization. A recent study show that 64% of consumers deliver on marketing emails that are not targeted for relevant interests, so you cannot ignore the power of personalization.
However, personalization is not about adding “Dear (name)” to the beginning of your email. In 2021, the context and content of your email should be personalized. For this, you need to create different subgroups of customers for your campaigns.
Customers are like snowflakes; they are all different. For example, some of them are new to your business, while others may be regular customers for many years. They can also have very different tastes when it comes to the products or services you offer. These’re some of the factors that make each customer unique.
By optimizing your email marketing keeping these differences in mind, you are more likely to grab the attention of a new customer and increase the lifetime value of existing customers.
4- Home Delivery Optimization
Home delivery is another trend that has emerged as a result of the epidemic. If your business offers home delivery, you need to get your products in your customers’ hands efficiently. This is especially important if you’re delivering immediate items such as perishable items. Regardless of the product you provide, customers expect fast and accurate delivery of their online orders.
For small businesses that offer their shipping options, applications such as Circuit, Upper and RouteXL provide invaluable route optimization support. These apps allow drivers to plan the fastest delivery routes and include additional features based on your business’s delivery needs.
5- Move Ahead
Covid-19 has changed the business landscape, but with the change, opportunity comes. If you are ready for change, then ensure that these tips are part of your 2021 marketing campaign so that your brand can experience a new phase of profitability long after entering the new year.
6- Use Video Marketing
Video has emerged as a driving force for digital marketing, and the trend seems nowhere. According to researches, the video will account for about 82% of consumer Internet traffic by 2021.
Live streaming and branded video are two of the hottest video marketing trends at the moment, and people continue to find new and exciting ways to reach their audience with video content.
The profit of using live video is that it is interactive and allows viewers to join the conversation by calling or commenting to respond during a live streaming session. Hence, it’s a great way to engage your audience Strategy. It is estimated that live video will account for 13% of all video traffic by 2021, making it an excellent strategy for businesses that consistently think outside the box.
Contrary to popular belief, stating that making a video, describing or describing the product will not cost you an arm and a leg. You have to buy a good camera and microphone or even use your smartphone. Instead of spending big bucks on expensive editing tools, you can use an app powerful enough to create professional-looking videos.
For your video to generate more search traffic for your website, remember to consider it well, include informative content, and solve the specific problem your ideal customer is facing.
Optimizing the videos you upload to YouTube with relevant keywords will increase your chances of getting more views of your video. And pay special attention to the title of the video – it should sound unique and exciting. While there may be many videos on YouTube on the same topic, the idea is to make your content stand out from other ones.