Many individuals in the SEO people group themselves get mistaken for these two words. Also, if you are a money manager, it is essential to differentiate between the two to enlist the appropriate person. Similarly, from a business point of view, content writing and copywriting are equally highly regarded.
Some people think that the two words are indistinguishable and use them in opposite ways. Others are far from the limit. Somewhere in between, the two advertising methods have substantial similarities and contrasts. In any case, before settling this content writing versus copywriting banter for the last time, let’s investigate each marketing tool independently.
What is Copywriting?
Copywriting has been around for so long and businesses have been using it to persuade consumers to buy their products or services. It’s part of a long and rich tradition in advertising and marketing, which has taken many forms from radio commercials to print collateral to commercial jingles.
With the emergence of the world wide web and many other marketing channels, copywriting has evolved tremendously and remains relevant. It has migrated to modern advertising platforms such as search engine advertising, display advertising, web development, landing pages, and other forms of online marketing.
It’s clear that as technology continues to evolve, so will copywriting. But something that will not change is a copy.
A copywriter needs to send a message powerful enough to compel the target audience to operate profitably. To be more specific, the audience must be persuaded to purchase a product.
What is Content Writing?
The marketing goal of content writing is similar to that of copywriting, influencing potential customers to operate profitably. However, the journey it undertakes is not that easy.
First, content must help its target audience meet a specific need, which can mean many different things depending on the visitor. It can be done in the form of information that answers relevant questions about a product, service, or industry or an entertaining piece that is more interested in a particular topic.
Content is generally helpful to the searcher, but does it help the business? The answer is “yes,” and here’s how.
While it is true that SEO-optimized content writing is more focused on delivering solutions rather than creating a sales pitch, it manages to achieve one important thing – building trust between your brand and your target audience.
Content writing presents its own unique challenge in that it must attract your audience and convert them into genuine customers without openly selling the products or services you offer.
The best content writer is adept at telling a good story about your brand without mentioning its unique name, making you an impartial and trusted authority in the industry. It gives the employer a higher chance of converting visitors into customers and customers into repeat buyers.
When You Should Hire an SEO Content Writer
One can hire an SEO content writer to increase its organic traffic through high-quality content optimized with keywords. The writer should know SEO and write content that is useful, compelling, and informative. However, they don’t necessarily know how to write for conversions.
SEO content writing objectives include:
- Increases website’s keyword ranking
- Driving Click-Through Rates (CTR) of SERPs
- Improves website navigation
- Attracts High Authority Backlinks
- Directs users to other pages of the site
- Convert visitors into customers, buyers, or customers
- Repeats existing content
- Providing great content can increase social shares and improve traffic, rankings, and conversions.
SEO Content Writing Project Types
SEO content writers deal with a few types of content projects:
Sometimes the goal is to attract backlinks to your website. SEO content writers typically treat content as:
- SEO-friendly service pages
- Local SEO content for businesses
- Link-building content
- SEO-friendly blog posts
- PPC landing pages
- Guest posts for SEO
- Contextual links
- Services pages
Content writers and writing companies choose different projects such as writing general blog posts, social media posting, video scripting, or podcast scripting.
The vital thing you must understand is that if your main goal is to get more traffic to your website. If you get the consistent traffic but not able to convert the traffic into sales and leads, you’ll need to hire a sales copywriter.
When You Should Hire a Copywriter
This is when you need a copy for different platforms like Google Ads, Facebook Ads, Instagram Ads, Sales Pages, Product Pages, etc. Here, the main goal is to convert your traffic into sales and leads. The traffic here can be organic, but it should be social media traffic, paid ad traffic, direct traffic, etc. Therefore, you should hire a copywriter who is experienced in the type of copy you need and knows how to convert that particular type of traffic.
The research, targeting, writing, marketing, and launch process can be entirely different for each type of project.
SEO ‘Copywriter’ Projects Types
When improving organic traffic through SEO is not your main focus but improving sales, you will need to hire a professional copywriter to create the specific type of copy that you need. It will be wholly based on the project under consideration.
SEO copywriters typically treat content as:
- Non-SEO landing pages
- Instagram ads
- Call-to-action buttons
- Social media posts
- Facebook ads
- Sales pages
- Product descriptions
- Brand messaging
- On-site navigation copy and more
- Newspaper ads
It can be challenging to find a copywriter for some projects that may be so specialized, in which case you can go for a general copywriter and ask whether they are experienced in that type of project.
Remember, success in any type of marketing campaign depends on the copywriter’s skill at writing a conversion sales copy. Their process should include:
- Conducting market research.
- Writing a copy that resonates with that audience.
- A call to action that invites consumers to buy.
A business that aims to improve the SEO of a website should find an SEO content writer/content writing service that.
- Knows SEO
- Knows at least the basics of copywriting conversions to do their best to convert that organic traffic better than 90% of other keyword-stuffed SEO content.
- Can provide proven examples or cases
- Reach out to your network and ask for a referral
So, choose the best writer by knowing the difference between SEO content writing and SEO copywriting to get what you need with your content. Consider the immediate and end goals of your project, and this will help you choose the most suitable writers available. Zytal digital marketing agency can provide content writers or copywriters who are best suited for your purposes and skilled enough to help you achieve your marketing goals. Call now to learn more.