Not surprisingly, most of us turn to Google to find the things we need. The same goes for your prospects, customers, and referral partners. So if you’re like most insurance agencies, you want to show up when people are looking for insurance!
In the United States, the three most popular search engines are Google, Bing, and Yahoo. However, Google is well ahead of the pack, with around 86% searches. As a result, most SEO efforts focus on Google standards and tips to improve web rankings. But, if you are doing well on Google, you can do well on other search engines.
Also, keep in mind that more searches are happening on mobile devices in today’s life. Google and other search engines realize this and prioritize local results over others. And if you think about it, it makes sense. For example, Google will show the pizza shop location nearby if someone is looking for pizza. The same is true of insurance and other topics.
Why SEO for Insurance Agencies?
In short, it works. Insurance agencies can generate more signups, meetings, and revenue by using organic search. Insurance products can solve a problem as people search engines to solve their problems.
The better that Google and other search engines are at helping people solve problems by suggesting solutions like your services, the more valuable SEO becomes.
People increasingly rely on search engines as they communicate with them and become happier to identify solutions. According to an article of Search Engine Land, 53 percent of all website traffic on the Internet is organic. So if you don’t invest in your search engine rankings, you’re missing out on traffic that can grow and convert your insurance agency in India.
You can do several things to improve your insurance company’s search rankings. First, you can pay for ads that appear at the top of organic traffic. It is often called Pay Per Click(PPC) – there’s more to this. The alternative is to use Search Engine Optimization (SEO), which is about how you rank in an ‘organic’ ranking.
Why Insurance Agencies Should Invest in SEO
The Yellow Pages are Dead
Not so long ago, insurance agencies could bring in new customers simply by advertising in the Yellow Pages and waiting for customers to call in. However, 97% of people search for local businesses online in the modern age, and Google is the market leader for search.
Free Traffic
Advertising is changing rapidly, but it’s still one of the most significant expenses for businesses of all sizes. Improving your Google ranking gives you an ever-changing flow of free traffic, so you have the opportunity to convert it into clients.
Quick Result
While national and multinational companies wait an average of 6 months to a year to improve their Google rankings, smaller insurance agencies have a considerable advantage. This is because you primarily compete against other smaller, private agencies in your local market located across the country. In addition, since not many of your competitors are using local SEO yet, you can reach the first page of Google rankings more easily!
While the world of insurance SEO services can be daunting, there are some key strategies you can implement to get your website off the ground. By knowing a few Insurance SEO best practices and implementing them in your business, insurance agencies can increase online visibility and generate revenue over time. Here are some essential tips to keep in mind.
Have a Website with Premium Hosting
The primary step in any SEO campaign is to get a website. Without it, you don’t have an online presence, and you’ll limit your visibility to potential customers.
Buy a domain (website name) from a reputed company that provides excellent and quick service to the customers, which is reliable and affordable. Do not opt for free websites for your business, limiting your control and leading to spam with ads.
Make sure to get premium hosting from a reputed brand. Maintaining dividends enhances the user experience in your site, has faster loading times, and allows you to customize your website to suit your specific website needs.
Google and other search engines place great emphasis on maintaining premium. As a result, insurance companies will rank higher on Google and attract more customers. So if you want to increase rank and appear on Google, invest in premium hosting.
Optimize your Website Pages
It is a search engine optimization process that involves keyword research. First, you need to ensure that your insurance agency uses words that meet the searchers’ intent. For example, when creating your landing page as the home page or about us page, use targeted keywords and location. For example, you can use ‘Best Car Insurance Services in India.’
That way, you’ll be using local search results, and anyone looking for an insurance company in India can be redirected to you. You can convert that lead into a potential customer.
Are you worried about which keywords to use to rank higher? Several keyword research tools will provide search volume, keyword difficulty, related keywords, and competitor list keywords. You can also contact Zytal regarding keyword research and local SEO help in India.
Another way you can customize your website pages is by using header tags. It includes H1, H2, H3, etc. These titles enhance the user experience through attractive appearance. Using lists and numbering is another way to optimize your pages and posts for search engines.
Sharing Your Expertise Through Link-Building
Link building is a good SEO technique to showcase your insurance expertise to your target audience. The link-building process is vital when starting a new business and looking for ways to generate traffic to your website. Consider asking other websites and blogs that provide the same type of information to link to your site in exchange for connecting to your website. Both parties benefit from link exchange, and you can get more speed when a user clicks on the link and visits your site.
Use Remarketing To Keep Reminding Your Audience Of Who You Are
Remarketing is simply the process of tagging people who visit your site. You can then target these people with ads after they leave your site. When appropriately used, remarketing can be a precious tool for insurance agencies. Remarketing is effective because it allows businesses to get in front of an audience that has already shown interest in their brand. Placing another ad in front of your audience reminds them to revisit your website and complete an action like making a purchase or scheduling a consultation.
If your insurance company needs some professional SEO experts in India, you can contact us. Our experts are here to help you. Call now!