Blogging is a set of skills required to run and manage a blog. Basically, it can be thought of as the process of writing, posting, linking, and sharing content on the internet. More than 82% of businesses believe that blogging can significantly help their customer acquisition efforts. That’s why we have brought you some best blogging tips to make you a pro blogger.
According to WordPress, approximately 409 million people view over 20 billion pages each month. That’s a lot of opportunities. However, if you want to break into the blogosphere (or increase the success of your already established blog), you may think that it takes a lot of luck to do so. But there is no need to buy lotto tickets or wishes on Star Shooting. All you need is some expert advice.
That said, there are a lot of benefits to starting a blog, including;
- It helps you to earn money online
- It improves your skills like writing, design, SEO, networking, etc.
- It helps you in marketing your product or services
… And the list goes on.
If you’re looking for a huge list of practical high blogging tips and tricks in 2021, make sure you bookmark this page.
1. Select a Niche
First, you have to do in-depth research on relevant and popular niches. Identify five popular niches that you enjoy writing about as well. Pick three of them and see which one you are most adept at writing. It is the best blogging tip for anyone looking to be a beginner or an expert in writing.
Make sure you choose a niche that is specific and has a high search volume. You may have heard of the term “search volume.”
A search volume is the number of searches performed for a topic in a given month. Several tools like Google Keyword Planner, Moz Keyword Explorer, and more help you find out how popular your niche is in online domains.
There are general topics that are best avoided. And then, there are some topics that you can choose which are for a specific group of the target audience. For example, a legal blog would cater to legal professionals or anyone involved in legal processes.
Similarly, a blog on Mutual Funds aims to help people who want to invest in Mutual Funds and those who are dealing in stocks and working in the Mutual Fund sector. A website specializing in information and education will provide value to students, teachers, and people in the education sector.
Your blog topics should have a definite purpose and should know who they are targeting and which industry. Once you get into a niche, it’s time to start writing on it.
Many tools help you to optimize your content for Search Engine Optimization rankings.
They have a host of features built into the plugin, such as readability, sentence variation, and other SEO aspects included in the plugin to help you create the best content that will help you rank on the first page of a search engine.
Assuming that you have already created a website for your blog, make sure that the look and feel of the site are aesthetically pleasing and that your website structure is eye-catching. Make sure the colors you use don’t weigh down the eyes. Keep enough gaps in the space of different buttons like the social media sharing button and CTA.
2. Define Your Reader Personas
Although marketers usually talk about “buyer personas,” we like to refer to them as “reader personas” because the user group that uses your content may be broader than just buyers. As an example, you create blog posts for people to share, and while not all potential buyers will be there, they are still precious because they help you spread the word.
So, you need to understand who you are writing for, their background, and what information/value they are looking for. Then, it will help you tailor your content, messages, and tone of voice to meet your readers’ behaviors, specific needs, and concerns, and ultimately help in building trustworthy relationships with them.
Here is information that can help you understand them better:
- Demographics (Age/gender, income level, location, family status, education level);
- Professional status (Job title, level, industry);
- Psychology (Professional/personal goals, beliefs and values);
- Pain points and challenges;
- Interests;
- Influencers and sources of information (Favorite blogs, social networks, websites, trusted influencers, favorite programs);
- Buying habits (Their role in the buying decision process, possible life cycle, what might stop them from buying).
You can get creative with your research, but here are some ways to uncover this information:
- Conduct interviews with your existing customers or talk to your sales team – they talk to high potential customers and take the lead throughout the day.
- View audience data from Google Analytics and Facebook Audience Insights.
- Dive into the communities your readers are in, adjust the way they speak, and reflect on the problems they face.
- Search market audience data with the Semrush market research tool.
3. Research the Niche Inside Out
Before the Hummingbird algorithm rolled by Google, everything was related to keywords. Now, it is all about logical response to how Google interprets search queries.
A keyword analysis is only one step in your content strategy. It is also necessary to research the subject from the inside out to really understand the challenges and intentions of the people. This information, along with keyword research, will lead you to content that answers frequently asked questions by readers.
4. Competitor Analysis
Identifying what your competitors are doing can also help you leverage your blogging. You can visit their website and check the basic codes/posts to see which market segment they are targeting. Then, use Ahref’s Site Explorer to determine what keywords your competitors are using, and how much organic/paid traffic they are drawing. Also, calculate your ROI based on this to find out your relative market standing.
Here are some blogging tips that will help optimize your blog for good ranking in search engines and provide maximum value to your user. It, in turn, will build a loyal audience base for your blog and website.
Don’t rush and create quality content with a mix of clear writing, relevant images, infographics when needed. Include social interaction buttons with CTAs. Blog success does not happen overnight.
So you have to be practical and approach it practically. Make sure you have a budget for time and money upfront. It helps in maximizing efficiency while creating and promoting your blog.
You can work accordingly and write and publish your content as per your content plan. You should aim for consistency while attempting to make a successful career or build a brand out of blogging. Go for these blogging tips and see positive results quickly! For any more assistance, regarding blog ranking and content, reach out to Zytal Info Pvt Ltd now!