Good content is an essential part of your marketing strategy. It is used to express your expertise, increase awareness of your brand, resonate with audiences, and increase visitors to your site.
Perfectly written content will enable you to achieve many goals. In this post, we’ll understand what content repurposing is and how it can improve your marketing strategy, save you time, improve your online presence, and overall benefit your business.
Repurpose content is a marketing strategy that is a technique of repurposing your old posts by rewriting them a bit, adding more value to them, and then promoting them on different platforms. For example, you can select existing posts and edit them to create an e-book, user guide, interview, infographic, case study, video, or podcast.
Key Takeaways
- Repurposing is excellent for your bottom line and the visibility of your content.
- Penalties for repurposing content are incredibly rare, so there’s no need to worry about duplicate content.
- Focus on adding value when reusing old content and/or re-formatting, and your audience won’t get bored.
While you may be looking to repurpose your content in some ways for various platforms, there are some mistakes that should be avoided. It’s not just a copy-paste job that you write down a podcast or something. So let us have a look at four common mistakes that people usually make without knowing their effects.
1. Content Relevancy Check
Although experts may suggest that you use your best-performing content in the past, it was long overdue, and you need to examine its relevance today. Of course, if some information is out of date or unnecessary, you do not need to repurpose it in any way. However, do perform this critical check and always roll out the content on your profiles relevant to present times.
There will be hundreds of thousands of publication pieces that still do not relevant to modern audiences. You can sit with a bit of luck with weird topics, but most of them require a thorough relevancy check. Also, preferences of content are changing a great deal due to the evolution of social media, so you also need to consider these changes.
2. No Value Addition
All the work involved in reselling content comes into being to create and satisfy your audience. They love to hear from you from time to time and would love to see your old content too, but only with value addition. If you think you can offer something like that when republishing anything, then it dramatically satisfies the motives of content repurposing. Find new ideas or share related research findings that relate to old content publications.
For example, you have some purchasing guides or tutorials on using specific items and equipment. It can be updated every year but only with value addition. The first comprehensive interest people will warmly welcome the value addition. It will help build an audience that remains loyal and sticks around for new information and valid pieces of findings.
3. Conflicting Information And Statements
Since you will be messing with the same theme as you repurpose the content, you need to ensure that the narrative and statements remain the same. Don’t accidentally confront and mess up your past thoughts or statements. Always pay close attention to what you have claimed earlier, and if any stance changes, then there should be a proper explanation for that.
It is human nature that your views about specific subjects can change over time. When you recreate some of your content, have some space to explain why and how specific ideas have evolved into new ideas. If this isn’t done, one who can spot differences quickly will accuse you of a person who gives conflicting information or statements.
4. Other Techniques to Avoid
- Spinning articles
- Writing average content that serves no value whatsoever.
- Republishing existing content written by other authors.
- Writing concise posts – 300-500 words. Not only they won’t get ranked, but you cannot really describe anything in detail within just a few paragraphs.
Consider publishing 2-3 pieces per week on topics that seem relevant to your target audience. The length can be somewhere between 1,200 and 1,500 words, to begin with. Sure, some may be short, others – long, but it’s a challenging start plan.
After the first few months, you will end up with ~20 posts of an acceptable length. If your industry isn’t too saturated, you may soon start seeing some results within the first few months. Niches that focus on content marketing require 12 to 18 months until you rank for a good number of targeted keywords – and reiterate further.
Conclusion
Content creators often wish to extend the life of any content idea they previously thought of. There are specific topics and niches they always love to brag about. So why not communicate with the audience in all possible formats. It’s where the concept of content repurposing comes into play, and you can cross-promote and share things over the internet.
Becoming an authority in your domain or niche is not a complicated task in modern times. However, don’t miss out on the authenticity and relevance of the content you create and share.
You’ll get a whole lot of help with some tools and techniques that help you play around and do things well. Long-term planning, specific research skills, SMART goals, and consistency of delivery will all lead to lasting results for all who do. If you need to get more info about repurposing techniques, you can contact us. Our experts are here to help you. Call now!