Apart from SEO, we also need to focus on social media to get quality targeted traffic. We don’t know if the same applies to WhatsApp, but we’re pretty sure we can get a lot of quality traffic if we use it properly.
In addition, thanks to WhatsApp Web, people can now easily access their WhatsApp messages via desktop. So if you want to increase site traffic with WhatsApp Plus, we have some easy essential tips to generate decent traffic if you are an active user. Here we go!
According to the recent update of Mark Zuckerberg, WhatsApp is used by almost 1 billion people, so we think it’s the right time for us to experiment and optimize WhatsApp for our blog traffic.
What Is WhatsApp?
WhatsApp Messenger is a cross-platform messaging platform that allows users to send text, voice, and multimedia messages to their phone contacts. The platform also supports link sharing, location sharing, and other file formats like PDF.
WhatsApp was initially launched as a standalone messaging platform but was purchased by Facebook in February 2014 for approximately $16 billion. Let’s look at some genuine reasons why every business should use WhatsApp for marketing purposes.
What We Know About WhatsApp
WhatsApp is a freeware software, or we can say free to use without any financial cost to various users. It is essentially an information-sharing tool that allows users to share text, images, audio, videos, and documents.
WhatsApp also provides some advanced features such as user location and video calls. The WhatsApp application can be implemented on smartphones as well as desktop computers.
It can be installed with a mobile number of the active user. Communication between users can be one-to-one, or it can be in groups.
This platform tops the social media industry with the most users. WhatsApp has surpassed all other platforms like Instagram and Twitter, with over a billion users this year.
How to Increase Website Traffic With WhatsApp
1. Always be There to Guide Visitor
Your availability creates high-quality visitors to your site. You have to show a selfless attitude when dealing with new members of the group. Sometimes you also have to help other group members with their promotion.
2. Be Communicative in the Group
The visitors always count on timely responses. In addition, you can provide feedback and comment in group activities to help other visitors.
It can help you with new entries from members of your business group. In addition, continuous communication can be related to new topics and the latest news in the group.
3. Provide Real-Time Customer Service
You can support your customer through chat, voice call, or video call. Resolve your customers’ doubts in a real-time scenario. This strategy will strengthen your service quality and acts as evidence of your company’s loyalty so that customers visit your site frequently.
4. Whatsapp Status
You can update the status, or you can share a post or blog with having shorter URL. Customers or clients can easily switch to your site through the URL. You can also include photos or videos in your situation to make the service clear to customers or clients.
5. Broadcast Articles
The Broadcast is less or more, creating a list of people, and then broadcasting messages. You only need to share a message in that broadcast group and reach all the group members. The broadcast list recipient limit is currently around 256.
You can ask your readers if they are interested in receiving your blog post articles as daily messages; if they are ok with that, you can add them to your broadcast list and share the updates.
6. Join Related Groups
Apart from creating your own WhatsApp group, you can also join other affiliated groups and share your updates (if fans and members are ok with that). Thus, you can promote your website with people who are unfamiliar with your blog; you can increase your audience base.
7. Add WhatsApp Share Button
You can also add a WhatsApp share button on your blog/website (preferably on the mobile version) just like the Facebook Like/Share button and the Twitter tweet button.
Obviously, WhatsApp is currently the most popular messaging service; it’s fast and straightforward; you may have seen many people sharing different content on WhatsApp, so why not yours? By adding this ‘Share’ button, you can engage your readers to share the content they read.
8. Get Feedback to Hone Your WhatsApp Content Strategy
Knowing as much as possible about your WhatsApp audience is essential to understand what they like, dislike about your content. The best way to do this is to go straight to the source.
Talk directly to your readers to find out what types of content resonate with them. Use surveys to determine whether readers view your content as a trusted source of valuable content for brand-focused promotions. Stick to closed questions, such as matching or multiple-choice questions, for structured results.
WhatsApp has the potential to bring in tons of targeted traffic. And a massive percentage of that traffic would love to subscribe to your newsletter and be a loyal reader… if only they knew about your site. With the help of these key tips, you will build a credible WhatsApp audience to visit your site and promote your content. If you want to know more about WhatsApp marketing in 2021, you can contact us. Our experts are here to help you for free. Call now!