When Instagram released Instagram Live for the public, there was a lot of buzz about it, and many brand makers found a new tool for their business. But what is an Instagram Live Room?
An influencer or brand usually organizes the Instagram live room. As a social media marketing tool, it aims to enable fans, customers, or followers to interact in real-time with the host, engage in discussions, and receive personal attention. It’s a new way to chat online that’s more like a live video chat than a standard Instagram post – living rooms can go viral and bring incredible engagement rates to that interaction.
Live Rooms is a collaborative space that allows you to collaborate with up to 3 other creators to create beautiful content, add your creative twist, and even set up customized thumbnails for your videos. Previously, only one guest and one host were allowed in IG Live, but now their live room allows for up to 4 people. That means double creativity!
You don’t need to buy fancy cameras or invest in new technology. If you have an Instagram account, you will be able to set up a live room:
- When you add someone to your live room, their followers receive a notification too, which can help you grow your follower base more fastly.
- It is totally up to you whether you bring in all of your guests simultaneously or hold off on “surprised guests” back for much later in the session.
- You can run everything from shopping to charity fundraisers experiences live from any location.
Benefits Of Instagram Live Rooms
Going live with multiple guests is a great way to increase your reach, as it will alert your followers and the followers of the guests you are adding.
After creating several of these living rooms, you’ll be able to get an idea of the followers that like to engage with you and your guests and what topics look best with them.
Pay attention to rooms and conversations with many discussions, and you can probably do a series.
Live storytelling is an entertaining way to:
- Generate new conversations as well as ideas.
- Collaborate with other experts in the same field.
- Establish your brand reputation and street cred in your own industry.
These live rooms are a great way to connect with people from all over the world, create your brand awareness and attract new customers.
Tips to Use Live Rooms In Your Marketing Strategy
1. Host Exciting Q&A Sessions
Q&A sessions are often a real audience magnet. Audiences help in guiding the content and flow of the conversation. These interactive discussion rounds engage the audience under their promise of authentic, educational, and educational real-life communication.
Q&A sessions also allow marketers to gain new and exciting consumer insights by interacting directly with their audience. But before you start, prepare your session well enough with a clear structure so as not to get carried away with the actual topic.
And since the live room allows for up to four speakers, think about which one to include. In addition, you may be able to invite one of your star influencers or official brand ambassadors to raise awareness for your session to help ensure strong audience engagement.
You may be able to invite a leading expert or opinion leader on your topic to provide additional credibility and answer difficult questions. Or perhaps you should invite your founder or CEO over to talk about your company’s history and legacy. The possibilities of an entertaining and informative event are endless.
2. Host Live Shopping Events
Combine Instagram Shopping with live rooms to facilitate a seamless online brand and shopping experience. With Instagram’s Live Shopping feature, you can sell your products or services during your live sessions.
How does this work? Add a link that allows visitors to add products directly to their shopping carts. But be careful to choose a host that can persuade the audience to buy. Companies are experimenting with live shopping are using social influencers to host their shows because of their ability to attract audiences and entertain them live.
To give it an even more personal touch, you can mention and thank the customer for their purchase in the live session. It can add a sense of appreciation and closeness to the session.
3. Take Feedback Sessions With Your Followers And the Team to Know How to Do Better
Instagram is a potent marketing tool, especially if you have an engaging and supportive audience of your own. However, to make the most of it, you have to connect with your audience or followers on a deeper level through the app’s Live Room feature.
But one thing that can disrupt these DM conversations is that some of the people you follow may not know how much they could benefit from interacting with you. And because our resources are limited—if we want to grow and foster engaged progress—we can’t focus on encouraging that conversation for everyone. So we need to take a more focused approach.
It’s where feedback sessions using the Live Room can be of mutual benefit to your followers and the team. Let your audience know that you are listening by being transparent and open to receiving feedback.
4. Conduct Live Demos
Live demonstrations allow businesses to connect with customers in real-time. It’s great for upselling and cross-selling. Consumers can ask questions about a service or product and view the visual help. This intuitive level is key to reaching your audience.
You can leverage Instagram live rooms in your online marketing strategy by applying these tips. If you need more info, you can contact us for free. Call now!