2020 has undoubtedly been an unusual year, and as the year draws to a close, it is time to think about your marketing strategy for the next year. What works well for your business and how can you reach more people in 2021? What’s can be your new marketing strategy in 2021?
Of course, we would love to help you develop a detailed marketing strategy for your business, follow this helpful guide to prepare your digital marketing strategy and marketing plan for your business in 2021.
Step 1. Review of this year
See where you are before you can figure out where you are going. What were your goals for 2020? Have you got them? In addition to your marketing strategy for this year, think about some specific strategies you have tried. How did they work?
Step 2. Check your target audience
Have you included targeting your audience in your content marketing strategy? Do you have a clear idea who you are trying to contact? Ensure that this target audience is clearly defined. Ask yourself:
Where do they get their news?
Which apps are they using?
How can you contact them?
What can you do to improve their reach?
Step 3. Set new goals
Once you observe how 2020 has gone for you, it’s time to look at 2021. i.e., What do you want to achieve in the upcoming year? Make sure you set SMART goals that will support your marketing strategy:
S= Specific
M= Measurable
A= Attainable
R= Relevant
T= Timely
Step 4: Brainstorm To Achieve Your Goals
It’s time to come up with specific methods to achieve your goals. For each goal, write down the tasks you think will help you achieve it. For example, if you wish to increase your website traffic by 10 percent, you can focus on:
- Blogging keeping SEO in mind.
- Organic social media updates where your blogs are posted.
- A social media advertising campaign leads to your website with a landing page.
Step 5. Consider your time and resources
No matter if you have all kinds of brilliant ideas, you will not succeed if you do not include your budget in your marketing strategy. No doubt, you may not be able to do whatever you want, given your target audience, smart goals, budget, time, and available resources, you must limit your focus to the realistic strategies suitable for your business.
Step 6. Write Down your marketing Plan
Write down each month of the year at the top of the list, and then list the plan you will use during that month. It will help you visualize how many different marketing activities you are going to do every month.
Once you draft your marketing strategy, enter it in more detail month-by-month so that it is easier for you to understand what action you need to take and when.
Step 7: Convert your marketing strategy into action
If you don’t follow your marketing plan, then it is useless for you. Write down what individual activities and when you plan to perform them in your calendar or planner. Set deadlines and stick to them!
Step 8. Check your analytics
Review different data collection points every month to see how you are doing. Open your Google Analytics, email, and check click-through rates, social media information, and more.
Also, pay attention to evaluate your marketing strategy by the end of June. At this point, you can do a full review to see what works well and what doesn’t. Perhaps now is the time to divert attention from an area not working to an area that is working!
General Tips for your marketing strategy
Figuring out which strategies to use to achieve your marketing strategy goals can be difficult. Here are some common strategies that we think work well in a wide range of industries:
Tip: Blogging
It helps to achieve:
- Increases website traffic.
- Improves name recognition.
- Increases brand awareness.
- Confirms his credibility as an expert in his field.
- Gives visitors an aidea about why they should work with you.
Blogging can drive additional traffic to your site (which is likely the goal of your marketing strategy). You may show search engines that your website is high quality and useful to internet users by posting high-quality content, significantly increasing your search engine rankings. Since the best way to write for search engines is to write quality posts, your content should already be useful to your target consumers. Your blog can also make you an expert and can be a great platform to communicate with customers.
Tip: Social Media Advertising
It helps to achieve:
Increases consumer engagement.
Brings traffic to your website.
Improves brand recognition.
Increases brand awareness.
Advertising on Facebook, Instagram, Pinterest or LinkedIn can be a very inexpensive way to expand your reach on various platforms. If you target your ads correctly, write compelling updates, and use compelling visuals, these tactics can dramatically increase your visibility to new potential customers. The algorithms of Facebook and Instagram measure advertisers’ posts, so if you’re spending money on ads, the chances are that your regular posts will also appear more.
Tip: Organic Social Media
It helps to achieve:
Increases consumer engagement.
Brings traffic to your website.
Improves name recognition.
Increases brand awareness.
Shows users why they should they join you.
Provides a suitable way for customers to communicate with your company
Even if you do not pay for social media advertisements, it can be extremely beneficial to maintain a presence on the platforms used by your target consumers. In addition to providing a platform to connect with users interested in your business and industry, your social media channels provide a great opportunity to remind consumers of the services you provide, your experience, and care. They can also be great for increasing website traffic and SEO as well as providing excellent and attentive customer service.
Tip: Email Marketing
It helps to achieve:
- Increases website traffic.
- Establishes trust with recipients.
- Improves name recognition.
- Increases brand awareness.
- Reminds contacts that have already been set up to work with you.
Email marketing is an essential part of a successful marketing plan. research shows:
- Seventy-three percent of millennial businesses prefer to communicate via email.
- Eighty percent of business professionals believe that email marketing increases customer retention.
- Fifty-nine percent of respondents report that marketing emails influence their purchasing decisions.
- Marketers using segmented campaigns saw a 760% increase in revenue.
You do not need to invest all your resources to reap the benefits of email marketing. Monthly email newsletters, among other tips, can be a great marketing strategy to increase traffic to your website and increase consumer confidence and name and brand awareness. A short email with helpful articles, links, and more can be another great reminder for your target consumers to contact you and learn more about your products and services.
Tip: Create and distribute press releases
It helps to achieve:
- Increases website traffic.
- Improves name recognition.
- Increases brand awareness.
- Potentially provides editorial coverage.
If you have something interesting to share, press releases can be used in many ways. If you release them on top domain websites, they can provide hundreds of backlinks to your site, increasing your search engine optimization and traffic to your site. If you send them to some media contacts and the news matters to their readers, they can write about your company and present your business to even more potential customers.
Tip: Creating and promoting an event
It helps to achieve:
- Increases consumer engagement.
- Increases website traffic.
- Improves name recognition.
- Increases brand awareness.
- Potentially provides editorial coverage.
Despite the rise of digital media, consumers are hungry for connections. An event can be a great way to interact with your customers face-to-face. Depending on the type you are hosting, you may also be able to get editorial media coverage. When you think of creating an event to connect with your consumers, think about how you can give them an unforgettable brand experience.
Tip: Presentation for editorial media
It helps to achieve:
- Provides a secure third party investment for your business (which encourages consumers to buy from you).
- Makes you an expert in your field.
- Improves name recognition.
- Increases brand awareness.
- Potentially increases website traffic.
Editorial media not only provides potential consumers with another way to view your company, but it also provides third-party support from the journalist, telling their readers, viewers, and listeners why they should consider your business. Also, if the report runs online, the reporter will include a link to your site into his report, which can positively impact SEO and traffic to your site.