Today there is a massive demand for online video in the world. According to the study, users on YouTube alone watch more than a billion hours of content every day. This video shows the massive potential of marketing. At the same time, the number of videos uploaded to YouTube has increased rapidly.
You can see that more than 300 hours of content is being uploaded to YouTube every minute. It indicates increased competition for user attention and ideas. How to get attention and results through your video marketing? You need to use effective video marketing techniques and strategies.
Video Marketing Tips 1. What Looks Good On Video?
Leading brands are using video in many ways to connect with customers. We’ve rounded up some of the best goals to help you fill your content calendar and keep your audience engaged. Let’s take a look.
Video Marketing Tips 2. Brand Story Videos: Videos authentically showcase your brand’s personality and are unmatched when you reveal who it is. Nothing creates an emotional connection between consumers and videos like your brand.
Video Marketing Tips 3. Thought Leader Interview: Using video leadership in your communication allows your audience to hear your company’s brightest minds’ thoughts. It builds a high level of trust between your brand and your audience and places your brand as a resource they can come back to again and again.
Video Marketing Tips 4. Product Demos: Videos can demonstrate how your product meets industry challenges, specific product features and functions, and best practices for using or installing a new feature. Step-by-step product guides are ideal for one-to-one communications that digital consumers crave. They also provide clear, professional-grade guidance on how the product or service works, so business leaders can be confident that they will address their organization’s needs.
Video Marketing Tips 5. Customer Feedback: If organizations and individuals are reluctant to invest in a solution, they may not see how it works first. Working with some of your most valuable customers to create a customer success video is a great way to show why your product stands above the rest.
5. Live Video: Today’s market is moving fast, and you have limited time to grab potential buyers’ attention. Live video gives viewers a sense of urgency to hear about the new product or receive the latest news. Live streaming is also a great way to reach leads and build a strong relationship with your audience. Businesses should consider live streaming to launch new products, conduct educational events, provide product training materials, interview industry experts, and more.
6. Your Audience Comes First
Before making a video, you need to be clear about who your audience is and what they want. It is not your passion that brings you traffic, but your love for your potential customers. Try to find out your audience’s necessary details, which will allow you to develop different strategies for your video.
Know your audience’s age group, demographics, interests, gender, etc. It will help you determine the type of video, its tone, visual style, and more. Viewers strongly direct your video.
For example, statistics show that millennials prefer 10-second ads, while Gen X wants more traditional 30-second ads.
7. Set The Optimal Length For Your Video
The length of your video is a deciding factor in the fate of your video. According to research, videos less than 2 minutes in length make up only 10% of total views, while videos longer than 5 minutes account for 69% of total viewing time.
We’re not saying that you always have to make long videos. A simple short video is excellent for videos describing brand awareness. It all depends on your goal, the nature of your product, and your audience. Some products require a detailed description, while others require only a short and simple video.
8. Be Universal, But Focus On The Key Platforms That Work Best For You
Ubiquity is a great way to convince your target audience that you have an excellent online reputation. Also, you cannot focus on every online platform as it will get you nowhere.
According to the nature of your business and past performance, you should choose the best platform to invest your time. For example, there is a lot of focus on Instagram, which can be an excellent choice for fashion brands, and LinkedIn can be an excellent platform for B2B businesses.
9. Use Live Video
The popularity of live video has increased since its inception. Your audience gets a chance to connect with you and can get that personal feeling and real-time conversation if you start living. It will help you build a consistent audience for your business that will actively follow your brand.
One of the great things about live streaming is that you can immediately respond to objections that may prevent your audience from taking action.
As stated, you need to knock on the hot iron; When you are excited after watching a live video, you are more likely to convince your potential customers to do business with you.
10. Use Instagram Stories For Marketing
Instagram is a fast-growing social media platform which is quite popular with the youth. Recently, the number of active Instagram users has exceeded 1 billion and is growing rapidly.
Publishing a standard post can get your attention, but it will not create urgency for your audience. If you post an excellent video for Instagram Stories, it stays there for only 24 hours, which gives people urgency. If your video is that immersive, then people are likely to post on Instagram Stories.
11. Use Customized Music And Sound
There are billions of videos on the internet, and countless videos are uploaded on the internet every hour. There is no chance of standing out from the crowd in your video if you are like everyone else in the market.
Many publishers usually choose free themes, audio, etc., which introduce the track on the internet. Using customized music and sound, you can distinguish your video from the rest, giving you an edge over other publishers.