Content marketing is a must for all businesses today. That’s why it’s essential to understand what it is and the benefits of hiring the right person for it. On top of that, content marketing may look and feel simple, but a lot is happening underground, like a beautiful swan floating in a pond.
Content marketing in one form or another has been around for more than a hundred years. Today, content marketing is considered to create and distribute valuable and relevant content designed to attract relevant audiences. Its purpose is, among others, to drive profitable customer action.
When it comes to content marketing, you really can’t leave anything. So any amateur movement you make means a capable competitor is ahead of you. Below, we’ll look at why you need a content marketing expert.
What is A Content Marketer?
A content marketer is someone who creates content for your fans, followers, and customers who want to consume it. They generate content from blog posts to social media captions, videos, and more. Some essential qualities that make a good content marketer are experience, price, and understanding of your industry and audience.
Your team may not have the time or ability to deliver the content you need. Content marketing is a specialized technical skill that requires knowledge and experience.
The cost of a content marketing professional depends on what they need to do (extensive workmanship, or hand-crafting content, or both) and how much work you need. So expect to pay £50 or £500 per day with a competent content marketer.
Why Hire A Content Marketer?
Hiring a content marketer will mean:
- High-quality pieces of content.
- Consistent content creation.
- A cohesive brand message with joined-up thinking informed by a content creation strategy.
- A strategic approach.
Benefits of Hiring A Content Marketing Professional
1. SEO Benefits
SEO and content are often thought of as two different things with different roles and objectives. However, in reality, they are connected. Therefore, without the implementation of SEO strategies, your content marketing strategy will not survive.
Content Marketing Expert is also involved with SEO expert skills. Hiring a Content marketing expert can save you time, resources, and worry.
2. Great Writing Capabilities
Content marketers know the ‘nuts and bolts of good writing. Blogs are still trendy, with 77% of Internet users regularly reading blogs. Poorly written ones are not just a turn-off for readers, but search engines too.
There are also podcast scripts you can create and YouTube videos, captions, and more. However, the copy should be more than just good. It requires a charm, an appreciation, a very different genre to sales copy.
3. Data-Driven Posts
Generally, content marketers work with words, not numbers, and although numbers are not the only indicators of success, they are an essential metaphor. Therefore, anyone in this kind of role needs to understand what the metrics tell them, understand where traffic is coming from and how powerful content channels are.
4. Cost Efficiency
An expert makes a good business idea. They know their business and don’t need the same overheads as full-time employees. You can hire content marketing professionals as per need, whether it’s a short-term campaign that lasts a few weeks or as a long-term effort to run your marketing strategy over a few years.
An expert can actually invest in your product, as your success will ultimately be their success. Because of this, you are more likely to find people who will do their utmost to maximize your revenue. The value of not hiring a content marketing specialist is worth considering. Your website with amateur-hour content can destroy your business.
Harmful content not only drives your customers away it also gives a boost to your competitors. If your competitors have invested in a professional to take their content to the next level, you can say goodbye to your customers. Even if you don’t actually spend a lot of money, you still lose what you could have earned, which is again the same.
5. Holistic Strategy
What is your content marketing strategy? Are you hesitating? Admit you don’t have it?
As a business owner, you know that a good strategy can make or break a business, but you may not have thought that each phase of your business needs its own strategy. It is the same with content marketing. Creating a consistent strategy is one of the most essential things a true professional can do. The plan gives you a schedule, strategies, and an idea of costs and refunds, as well as the timelines involved. Without a strategy, your efforts in content marketing may not work and maybe scattered.
Marketing is not something you do when nothing else is going on. Marketing requires hard work and dedication to see the results. The strategy will also maintain product coherence. To meet the challenge of short attention spans and quick responses, your product needs to be robust and consistent.
6. Consistent Content Creation
A content marketing specialist can create consistent, compelling content for your product.
Content marketing is a slow and consistent process. Even if you publish from time to time, it takes time and dedication to keep the marketing strategy working long enough for you.
An effective content marketing strategy requires consistency. Content consistency builds your credibility, builds trust, and strengthens your reputation.
Whether you publish blog posts daily or once a week, it’s essential to choose and follow a plan for your organization. When your content’s quality, quantity, or schedule is not consistent, it can confuse your customers.
Consistently publishing is directly related to search engine visibility. The more you submit new content to your website, the more you train the Google search engine spiders (which collect website information that the search engines will display about your site) to look for new pages and index regularly, the sooner your site can show up in search results!
Do you have time to create quality content that will occasionally go live? According to Ragan.com, “It takes content marketing professionals more than three hours to create a well-written, one-thousand-word blog article.”
These are writers who are well versed in the writing style, who spend most of their time carefully creating new content. If it takes more than three hours, how much time do you have to give it? You’re readily looking to commit more than six hours a week to one blog post. So you need to hire a content marketing expert for your business.
If you want to learn how to hire a content marketing professional, you can contact us. Our experts are here to help you. Call now!