Creating backlinks is one of the most effective strategies your business can use to increase your site’s presence. The more backlinks you get from relevant, high-quality sites returning to your site, the greater the signal to Google and other search engines that your site offers quality info to visitors.
However, the question is, how do you build these backlinks? You can do this in many ways. In this article, I will focus on one of the most popular tactics – guest posting.
What is Guest Posting?
Guest posting is when your team of experts creates high-quality, informative content that you want to publish on a site other than your site. In exchange for having great content for site owners, all you ask in return is a backlink to your website.
You make a profit when your experts and brands gain some exposure to a new audience and a backlink, and the host site enhances this by getting free content, and then you share the content with your own followers Time itself exposes. Both sides become known, so the benefit is mutual.
To understand how to consider guest posting in your SEO strategy, first take an in-depth focus on the benefits of the practice.
Importance and benefits of guest posting
Any type of company can benefit from guest posting, and while many companies question the reasons, they spend time producing content to publish on another site for guest posting. There are huge benefits.
Let’s take a look at some of the significant benefits of guest blogging.
Link traffic
A significant benefit is the ability to generate traffic to your site from guest posts. This traffic is logged in Google Analytics as referral traffic, and referral traffic is a reliable ranking signal that can help make your SEO strategy a success.
Google can see the quality of the site from which referral traffic comes. If you get a lot of traffic to your site from other quality sites, then this is a good sign that your site is worth it.
Expand your reach
Guest Posting on other sites reveals a sense of team authority over the topic under consideration. If your team members contribute to the content and their insights appear on other sites, they need to be valuable, right?
As you continue to publish quality guest posts on authentic sites, you will reach all readers of those sites. This can give a massive boost to brand awareness and bring stakeholders in their favor who can eventually become customers.
Link building
Link building can be the most valuable benefit of guest posting. Visiting can give a massive boost to the link-building part of your SEO strategy. By submitting a guest post, make sure the site owner is ready to send a link to your site – preferably not following it.
Finally, you want to make sure that you get as many dofollow backlinks as possible, but even Nofollow links can be valuable in many ways.
When constructing these links, be sure to change the anchor text (hyperlinked text). If you get 100 links with the same anchor text, Google will get suspicious.
These were some of the many wonderful benefits of guest posting. If done correctly, your business can reap significant benefits. Now let’s see how you can set goals that you can expect from guest posts.
Track the value of guest comments
As with any marketing strategy, you need to get a way to ensure that you keep track of the value of each guest post. To do this, you need to trackable and achievable goals.
The three most important goals you have to look at are:
- Founding authority and recognition of the market you want to target
- Increase your business visibility by generating high traffic
- Find external links to your site.
If you eventually manage to make guest posts on sites or blogs that are already established in the market, you can achieve all three goals with one shot. To get you to value, you have to follow the following results in your guest posts:
- Number of high-level authority sites from which you have obtained links
- Dofollow Link Number and Number of Links Not Followed
- Referral traffic, generated by each post.
- The actions that visitors take from these sites as soon as they arrive on your site
You can use various tools to track your site’s permission and the types of links you receive.
And you can use Google Analytics to track traffic performance. For example, you can create a goal, such as an ebook download on your site, and how many people from that backlink end up on the “thank you” page to download the ebook.
By tracking the value of each guest post, you can determine whether you are making your own efforts and work and making the necessary adjustments to improve your results.
How do I find websites that accept guest posts?
Now that you understand the value of guest blogs, the next thing is to find out which sites to target and how to implement them.
Fortunately, there are some simple ways to do this. First of all, you need to know what kind of sites you want to target. To do this, you need to answer the following questions:
- What topics do the sites cover?
- Is this topic relevant to my site?
- What is the domain authority of the site?
- How much traffic does the website receive?
Once you have the answers to these questions, you can better understand the sites you want to target. You can make a list of the sites you want to visit, just based on your understanding of the industry
But once your list arrives, you have to move forward. If you focus only on the highest-level sites, you will lose a lot of opportunities.
Try these additional tips to compile a list of guest blogging goals.
- Search “Write for Us”
- Google is a great way to find sites to query:
- My Industry Blog> Contact Us. For example, Marketing Blog> Write for
- You can also try something like this: My industry> Guest Blog.
For many blogs that accept guest posts, there is a “write for us” or “contribute for us” page on their website. So if you do such a search, the results will show you a massive list of high-quality, targeted sites in your industry that you can add to your guest list.
Social Excavation
Another way to find blogs and websites is to follow industry experts on social networks such as Twitter, searching for guest posts. Find some leaders in your industry, and then look at their accounts.
If you scroll through it, you will probably find that they have written content for many websites outside of their employers or outside their own mindset or blog. As soon as you come across related sites, you can add them to your list.
Now you have two simple resources at hand, search engines and social media, to discover some great guest sites. You can now make a list and are ready to start targeting. But before you jump, one thing is missing. Great content.
Without great content, guest posts will be rejected, no matter how targeted your questions are. In this way, you can create great content that is accepted more regularly.
How To Write An Excellent Guest Post?
Remember that you need to add value to your target publication if you want to impress them with your content. The first step in ensuring that you are on the right track is to review the guidelines in this publication.
Follow the rules
A specific site that accepts guest posts defines its policies, which may include the following instructions:
- Required word length
- Number of links you can add
- Curriculum status and other information you must present
- Important formatting information
- Can terminate an entry if rules are violated
- Submit content (email, forms, etc.)
Carefully read the guidelines for each of your targeted sites. Requirements vary slightly from site to site, and if you don’t follow the site-specific instructions, you’ll get a lot of disclaimers or simply ignore them.
To Be Different
You’ll want to dig around the site and try to develop a topic that hasn’t been written about. Or at least a unique article on the concept that expands on other pieces that have already been published on the site or add additional value beyond what’s been discussed.
Websites don’t deal with publishing 1,000 articles on the same topic, so the more difference you can add and the more value your site will provide to your readers, the better your acceptance.
Focus on quality
The last thing you have to do is the materials that make you high quality. For this to happen, you should not just monitor the content before uploading it.
Ask your team for feedback and ask for improvement. Run the piece to the best reviewer or editor on the team to find any bugs. Publications usually return guest posts that require a lot of work because they will be limited in number, or staff will be too busy to focus on publishing and scheduling the polished posts that come through.
Following these three steps while creating a guest post will increase your chances of acceptance.
Be Persistent…With Patience
If you are following it so far, then you are serious about guest posting. You understand the value and have tips on hand to create accepted content and target the right sites. With all this in your hands, you need to know one more thing.
Guest posting is a long-run game. You won’t always get your work accepted, and as soon as you do get it accepted, your posts can go live anywhere from the same day to a few months.
If your content is not yet published, never give up, don’t be shy about follow-up. If you are patient and persistent when needed, you will also succeed as a guest blogger. It may take time for things to go smoothly, but your efforts will benefit your site and business immensely if you are successful.