Time has changed; With AI and more advanced algorithms, Google is no longer easy to trick. It has become much harder to rank for desirable keywords. Does SEO matter to commercial services companies?
As we have said in each of our blogs, SEO is an essential strategy for every professional services firm. However, your company will not be able to secure the top 10 rankings without a focused, long-term SEO strategy on keywords such as “tax attorney.” Your company will not be able to secure any type of top 10 rankings, with the exception of the actual long-tail keyword, for at least 3-6 months. And SEO, generally speaking, will not revolve around the fate of a professional services firm.
SEO is essential, but it should be a component of a larger marketing strategy and not just part of a marketing strategy.
Getting started with an SEO strategy can be overwhelming for any marketing professional. This can be even more challenging when you work in architecture, engineering, or construction firm that sells professional services rather than a digital or tangible product.
Does SEO Really Matter For Professional Services?
Yes, It is. SEO is the way for Google to determine which sites are entitled to a higher rank for each query entered in their search engine. Without modern SEO, it would be straightforward to manipulate search results so that the sites with the most links or the most pages – all easily generated by software – consistently ranked # 1.
SEO is essential because it keeps the search results unbiased. SEO reduces the ability to manipulate search results as much as possible so that the sites that appear for each search could be there according to what rank they deserve.
In many professional service areas, there is often no standard or agreed-upon lexicon. There are many different words for the same thing. One possibility may be looking for a forensic accountant; The second search may use the term “expert witness accounting.” Depending on the level of organic competition, you may need different pages for these terms. So you need to do your keyword research and adjust your site architecture accordingly, which is also a part of SEO.
Nowadays, general marketing strategies like email marketing and social media marketing are not enough. Therefore, organic SEO has become the first requirement for a successful digital marketing campaign! Most professional businesses are already familiar with SEO strategies and the success that companies are getting.
Elements of Professional SEO Services
Professional SEO services have benefited marketers and business owners. What about you? Have you taken advantage of SEO techniques? Here is a list of elements of professionals SEO services. You can read in detail about them by visiting our SEO Section.
- Keyword Research
- Link Building
- Content Management
- Press Release Optimization
- Local Search Optimization
- Mobile SEO
- Video SEO
- Web Marketing Analytics
- Shopping Search
- Competitive Analysis
Here’s what every Management should know about SEO:
1. SEO isn’t what it used to be.
Contrary to some people’s beliefs, SEO is not the same technique. It is a set of tools and strategies to help your audience locate your online presence, primarily through Google.
And that’s why SEO is so important. No matter how well-crafted your website is, no matter how dynamic your content is and how your lead-generation strategy is efficient, it will not be effective if people do not find you in the first place of SERPs.
Today, it is a body of practices that affect every stage of your online marketing. It’s is not about dodging the search engine. It is about marketing in the right way. Properly valuable content, organized, indexed content is the foundation of a good ranking. No tricks, no shortcuts.
2. SEO will help your firm avoid being ruled out.
Researches show that for more than 50% of firms, buyers refuse to speak in front of them. Top reason? They could not understand how the service provider could help their firms.
Search engines are one of the top ways that buyers test you. If you use your SEO-optimized website to articulate how your services can help shoppers, this gives you a considerable advantage and helps you avoid being ruled out.
3. Mobile-Friendliness Matters.
In April 2015, Google updated its search algorithm to include mobile-friendliness as a factor in search rankings. More and more people were using the Internet via phones and tablets, and Google wanted to make sure these users don’t get search results with hard-to-read, cramped UI.
If your site presents the content in a comfortable, accessible way for users on mobile devices using responsive design or some other strategy, it will help make your site more upscale. A quick way to see if your site meets Google’s mobile-friendliness requirements is to run Google’s mobile-friendly test.
4. Vacuum-Packed SEO Will Not Work
It used to be that professional services firms threw money at a random “SEO agency” to optimize their site and perform rankings via link building, and the rankings magically appeared. This strategy does not work on a long-term basis.
SEO cannot be kept in a vacuum to be successful. Onsite SEO only accounts for a small portion of search engine rankings and is considered a value to play on a large scale. Unauthorized link building is a dangerous game. If Google catches a company trying to boost rankings by building unearned links, it will be penalized and possibly never rank again. Hence, note that SEO is no longer a stand-alone task.
5. Knowledge should be the basis of your SEO strategy
One way to encourage links and traffic to your site is to provide helpful, informative guest posts on other blogs – particularly widely-read industry and highly-respected publications.
Often, you will have the opportunity to link back to your own site when you contribute your expertise to these blogs, and these links to reputable domains are highly beneficial to your search rankings.
Conclusion
It is clear that today, for professional companies that desire to see their site in top-ranking ones, the key is to use genuinely helpful SEO. Poor or outdated SEO practices can actively damage your visibility. As a Top Management, you should ensure that your firm shouldn’t use such practices to maintain the credibility of your business.