With eight million+ business profiles on Instagram, It’s a hub for brands, and therefore, Instagram marketing is a requirement in the content marketing strategy. If you want to use the platform to attract customers, then you need a specific strategy. Research shows that conversion rates are six times higher for businesses with a content marketing strategy than those who don’t.
How to use Instagram in your content strategy and prove ROI
Instagram is one of the most marketable assets for modern online marketers. With more than 600 million users (400 million of which reach the platform) and global advertising revenue of $ 1.53 billion in 2016 alone, Instagram stands as one of the most attractive visual networks for modern marketers.
Whenever a new marketing platform arrives, some early adopters always take advantage of it and get incredible results. To build your ROI, you need to know how to use Instagram correctly. It involves understanding the technologies that help drive Instagram marketing ROI and incorporate them into your business.
We know it works in-depth, but how do you prove it? How do you convince your coworkers and boss to give you the resources to test these platforms and get results? How do you show them that these platforms are producing tangible business results? This guide will show you some proven ways to generate ROI and engagement for your company through Instagram.
1. Do Some Smart Monetization
SMM is not just about increasing brand awareness and increasing follower numbers. As a business, you can really use Instagram to add to your bottom line. That’s right; you can get more business and increase sales, seeing you do some intelligent monetization.
However, you need to understand that there is a thin line between ethical monetization and outright spamming. The approach you take to make your Instagram account work for your business matters a lot.
2. Produce Discoverable Content
Last year, 60% of Instagram users reported that they learned about a company or product on Instagram. One of the best ways to ensure that you are making your products easy to learn is to make them discoverable within the Instagram platform.
Searchable content appears in the “Explore” tab of Instagram, which displays relevant posts to interested users. The best way to earn spots in the Explore tab is to add relevant hashtags. Explore page of Instagram is different for each user. The type of content surfaces on Instagram depends on a particular user’s preferences, the content they have liked in the past, etc.
Using the right hashtag, you can get in front of your target audience on Instagram’s Explore page and “go viral” on Instagram. The simplest way to perform it is to have an account with a broader following to interact with your post.
3. Track progress
The critical thing with Instagram marketing is that you always test, study and optimize your content. There is no point in spending time and resources on content that does not achieve its objectives. In formulating your Instagram marketing strategy, make sure that you dedicate time to track essential metrics that will help you find out what content is the best! Using Instagram Insights, you can get a basic idea about what is working for your audience and what is not.
4. Move Up to Advertising
A powerful Instagram marketing strategy almost always involves advertisements. Once you build a strong foundation for your Instagram marketing, you should pursue Instagram ads as they allow you to reach your target audience in the best way.
Instagram advertising gives you access to various tools and audiences that you might not reach for free marketing.
If you have never tried Instagram ads before, there is no issue. Once you know what you want to achieve from your Instagram marketing and know your objectives, you can use advertisements to connect with your audience.
5. Focus on the first impression of your page
The First impression matters. This statement is true in the real world as well as in the virtual world. As a marketer, you need to recognize this. This is why writing an irresistible blog post introduction is essential to your content strategy.
When a user clicks on your profile, what do they see first? They see your profile picture, biography, and your most recent posts. When a user clicks on your profile, they should have no questions.
Your profile should say who you are and what you do. Keeping your logo as your profile picture benefits the most. It is much more recognizable than a random picture of a person or a product of you.
Include a link to a landing page on your website to encourage users to sign up for the services you offer through your site. If your brand’s Instagram page doesn’t attract users, you don’t have the good fortune to gain followers.
For the most part, it is best to keep everything short. Now, you will have more opportunities to promote your products and ultimately increase your sales.
How to Write Instagram Captions That Engages Your Target Audience
A picture may be worth a thousand words, but there is something to be said about reference words.
Writing notable captions can be difficult, and that’s why we’ve come up with some tips to relieve some of that pressure.
1. Do not rush this process
Write several drafts and ask your friends or colleagues for their opinion. Yes, your content should be on time, but it should also be attractive. Instagram has recently changed its algorithm to organize each user’s feed to see what they find attractive. The visibility of each post will depend on the number of likes and comments. Take time to create content that will delight and engage your customers.
2. Don’t ignore the caption length
Your caption can contain up to 2,200 characters. Regardless of length, users only read the first 3 to 4 lines of each caption. To see the rest, they have to click Read More. Thus, put the most important content at the beginning of the caption to make it always visible.
Also, don’t stay away from long captions. Instagram can be a great storytelling medium.
3. Use CTA in Caption
Always include a call-to-action in your caption. Encourage your audience to like, comment, and share your photos.
You can use your caption to send people to your bio link, where they can check out a new product or blog post. Just remember to change the link so that it matches your most recent post. Use a short tracking link in your URL so that you can see how much traffic came from your Instagram account or a specific post.
4. Include a Geotag
Did you know that posts tagged with a location saw 79% more engagement? Adding geotags gives users another way to search for your content, which can lead to higher engagement.
5. Find your Instagram voice
Every social platform has a different tone. Twitter may not work on Instagram tone. On Instagram, posts perform best with a lighthearted, authentic tone. Experiment with emojis and other fun tools to give your brand a different feel. You can’t expect this will work for the first time – it may take a little while to develop your brand’s voice.
If you ever have doubts about what to write, keep it short. There is a slight correlation between caption length and engagement; shorter captions allow your visuals to talk. Do you want more information about how to leverage Instagram for your business? Write to us. Our Experts will help you regarding the same Call Now!