Every business requires marketing to expand its reach, sales, and revenue. With the emergence of the Internet, there are plenty of marketing ideas for businesses. However, every marketing method has its pros and cons, and some may be the right fit for you while others are not.
But before we come to what is suitable for your business, let’s identify some of the best marketing ideas for insurance companies.
Top Marketing Ideas For Insurance Companies
Referral Program
The strength of your referral program stems from how loyal your existing customer base is. However, your clients won’t wake up one day and decide to be loyal to you. So you have to make efforts to earn their trust and loyalty.
Besides, according to statistics, businesses referred by a friend are four times more likely to convert. However, the business has to have loyal customers to get a referral. But you can encourage your customers to refer your business to a friend by setting up a referral program. You must reward your customer for a successful referral to boost the program. The reward can be a $5 gift card or a discount on movie tickets.
In addition, make sure that you also promote your referral program and your services.
Reviews
Regardless of the type and size of the business, every company’s products and service quality is determined by the reviews they receive online. If you don’t have enough reviews or have too many poor reviews, you will fail to collect the best insurance leads for agents.
Since every prospect considers the business’ online reviews first, you must ask your loyal customers to review your business in GMB. Then, once you have collected the positive reviews about your business, amplify them using your website and social media channels.
Content Marketing
Content Marketing has produced phenomenal results for marketers over the decade. In fact, businesses are so invested in the strategy that 90% of the marketers will continue to invest the same amount this year.
Even though it takes time, it is a worthwhile strategy. It improves traffic, authority, trustworthiness, sales, conversions, thought leadership, etc.
However, there is more than just writing blogs in content marketing. The goal is to address the prospect’s challenges in a way no competitor is doing.
Social Media
As per the latest April 2022 stats, there are 4.65 billion social media users globally. As a result, social media is the new attention for prospects and must be in the arsenal of insurance companies.
In fact, people not only use social media to connect but also to shop. Consequently, insurance businesses can use social media to increase brand awareness, develop a following, and generate the best life insurance leads via posting content consistently.
Social media platforms also allow insurance companies to run targeted PPC ads, leading to fast and higher-ROI and best insurance leads for agents. Different platforms have different advantages and can be used as per your goals accordingly.
Local SEO
Local SEO is highly beneficial for businesses that sell to a specific area or state, especially insurance companies. When your business is state-dependent, reaching local prospects becomes your bread and butter. While it could be challenging to do so with a traditional marketing approach, Local SEO makes it easy for you.
Local SEO optimizes your site for the targeted state/area and allows you to appear in the respective state/area searches. When needed, interested people can also find you on Google Maps or local business listings.
A few things to keep in mind when using Local SEO
- Create a GMB profile
- Use location-specific keywords throughout your site content
- Leverage the local business listings/directories
Google Ads
Indeed, SEO results take time to show up, but you don’t need to wait for 3-4 months when you have a quick way up to your sleeves. It’s Google Ads.
The PPC ads allow you to target an audience specifically for the keywords you choose under a defined budget. Notably, many insurance companies may prefer short keywords like ‘health insurance,’ unaware that its high competition will cost you even higher per click.
The right approach is to consider long keywords like ‘health insurance for elders’ with medium or low competition. It ensures better ROI compared to the former approach.
Video Marketing
According to the stats, 87% of marketers use video content as part of their marketing strategy. In fact, videos help marketers increase dwell time and traffic.
You can use many tools and video editing software available on the web to create engaging videos. In addition, different video formats can help buyers in different buying journeys.
Create Tutorial Videos: Educating policyholders on complicated and confusing insurance concepts. It allows you to position your agency as a thought leader in the industry.
Create Insider Videos: Since customers want to know more about the business before purchasing from it, you can share insider stories to show the company’s values and missions.
Testimonial Videos: As we mentioned earlier, prospects first check the testimonials and reviews before buying your products/services. Testimonial videos, especially those with previous customers, resonate with the prospect’s situations, making them invested in your services.
Email Marketing
Many businesses might not know it, but email marketing is one of the best lead-generation methods for Insurance companies.
You may have to create a landing page first addressing the challenge prospects are facing. Once they land on it, you can ask for their email in exchange for the lead magnet (ebook, checklist, etc.). You can also add your new customers to your email list and nurture them to buy again from you.
One of the best things about email marketing is you can automate email sequences and target your customers/potential leads. However, for better results, you must create emails that your subscribers actually open, read, and like them.
If you own an insurance agency and are thinking of what marketing idea is suitable for you, consider scheduling a free consultation call with us. We will help you identify what will suit your goals, budget, and business.
Visit our website to schedule an appointment!