The world of e-commerce is very competitive. Brands are fighting for equal audiences and recognition, so you need to find a way to grab customers’ attention and get them back to your store.
If you want to stand out from the competition, you need to make sure that your e-commerce site provides a user-friendly experience. The easiest way to make your shopping memorable is to help your customers find out what they are looking for quickly and easily.
In this article, we’re sharing some tips to improve your eCommerce site and increase your sales.
Make navigation easy
A cluttered website with poor navigation can confuse and confuse visitors. Research has shown that poor website design can lead to the loss of more than 35% of your customers.
The design should make it easy for customers to learn what you have to offer. Make sure your main menu is organized so that shoppers can quickly find the pages offering those products. For example, e-commerce giant Amazon uses vertical navigation links to organize pages and provide easy access to the entire site.
To further improve the user experience, consider offering value-added services using filters such as color, price, and size.
Optimize for SEO
SEO is an essential requirement for eCommerce websites. Why? Because your products need to rank higher than your competitors in SERP so that customers get what they want and choose their online store.
Optimizing your e-commerce website for SEO can provide a consistent, free organic traffic source for your store. eCommerce SEO optimization strategies will help you rank higher and give your page the best possible user experience.
However, an SEO strategy can be complicated and time-consuming to complete, so you should consider hiring a dedicated eCommerce SEO company to get the best results. With carefully and adequately implemented SEO optimization, you can achieve a much higher CTR and sales than a paid search.
Personalize your purchase
Do you know that 59% of online shoppers find it easier to find more exciting products in individual eCommerce stores? Also, 56% of them are more likely to return to a website recommending products, and 53% believe that online stores that personalize the shopping experience provide valuable services.
Personalization helps you build deeper relationships with busy and in-demand customers. Help them find the products they are interested in offering products based on previous searches and deals.
Optimized for mobile devices
Everyone uses mobile devices these days, so you need to be there. According to Statista, the mobile device generated 50.8% of website traffic in the third quarter of 2020, around 50% since 2017. Mobile optimization allows customers to multitask on the go. Additionally, Google uses mobile-centric indexing, which means that it’s indexing, crawling, and ranking systems now use your site’s mobile version to rank you in search results.
The best way to determine if your e-commerce site is mobile-friendly is to test using a reliable online tool (such as the Google Mobile-Friendly Test) or audit by a web expert.
If your eCommerce site is down, it is time to optimize. Sometimes it involves minor turns such as sensitive topics, mobile-friendliness, or progressive web apps, while it requires a full redesign.
Increase site loading speed
Customers today are busy and lack attention. They expect you to offer faster, more convenient shopping, so if your site takes longer to load, you risk losing customers to competitors. Research states that even a one-second delay can reduce customer satisfaction by 15% and lead to a 7% decrease in conversions.
Here are some tips to help you speed up your eCommerce site:
- Avoid embedding large images or objects on pages.
- Use compression softwares to reduce the size of data sent to the browser.
- If you have worldwide customers, consider using a CDN.
- Use caching to avoid unnecessary database access.
- Use tools like Google PageSpeed Insights and PSTP to measure and diagnose site speed and solve problems.
Apply a simple checkout
Once a consumer decides to make a purchase, you must close the deal as soon as possible, simplifying the checkout process. Research has shown that more than 25% of customers abandon their shopping carts because the checkout process is too long or too complicated.
To improve the user experience during checkout, reduce the number of form fields and do not ask customers to provide duplicate information. Also, do not ask them to create a profile to proceed with checkout, but rather allow them to use their Facebook or Google accounts.
In addition to speed and convenience, you also need to think about creating a safe environment in which buyers trust your site. Since e-commerce deals with sensitive financial and personal data, consider using SSL certificates and choosing extensions and plugins to secure your site.
Paid traffic
Paid traffic can be the best ways to increase sales for your eCommerce store. You think paid traffic is expensive, and you’ve probably heard stories of people who spent a lot of money and didn’t see a return.
However, if done correctly, paid traffic can be relatively inexpensive, and once you have a winning campaign, paid traffic can take your business to the next level.
More often than not, people who fail with paid traffic make some common early mistakes. So let’s quickly discuss what you need to know ahead of time to protect yourself.
The first thing you should appreciate is the ability to spend small amounts on “testing water.” Many of those new to paid traffic feel they need to put a lot of money into a campaign to see paid traffic for them. However, this is often the worst way to live.
It is best to spend small amounts at one time. The recommended starting point is not to exceed $ 50. Even though Facebook advertising prices are 247%, spending a little on the platform can teach you a lot.
Spending small amounts is essential because there is no guarantee that your campaigns will succeed. But that’s okay because if one campaign doesn’t work, you can always create another one.
The nature of paid traffic is such that you will not receive it the first time. You may stick to best practices and improve your chances, but you still have to experiment to get optimal results.
You need to adopt a testing mindset. When running a campaign with paid traffic, you should not spend your entire budget on one ad variation. Instead, you should have several ads for those campaigns and then several ad variations.
You then closely monitor traffic on each of them to see which ads produce the desired results.
You should also be clear about who your customer is. Knowing that your target customer will allow you to make the most of the advanced targeting options offered by the platforms we’re going to consider. Good targeting ensures that your ads are shown to the right people.
If your ads are showing to the right people, your e-commerce site will increase your selling chances.
If you are struggling to find out who your customer is, then creating a buyer persona can help you. Alternatively, if you have a list of customer email addresses, consider sending them a survey to better define who they are. Offer people an incentive such as a coupon code to complete the survey quickly and honestly.
Create mailing lists and use email marketing to stay connected.
E-commerce companies are often at the mercy of Facebook and Google, and if they decide to change their policies, you could be much worse off.
Another benefit of having an email list for potential customers is that it supports repeat purchases. In a world where price competition is becoming the norm, encouraging repeat purchases is more important to engage directly with shoppers.
Finally, qualified leads allow you to send abandoned cart emails.
This not only reduces the amount of income caused by a pending purchase but allows you to take advantage of additional wastage opportunities.
Email marketing is the answer for online brands looking to boost their sales. Start by segmenting your lists to send a personalized message to your audience. You also want to create workflows that adapt to customer behavior. There is power in your mailing list. Use it to boost your sales. Use tools to optimize your email automation funnel and custom product emails to create a consistent, personalized experience.
Meet your customers on social media
Instead of relying on Facebook’s algorithm to advertise successfully, customize your ads with custom audiences, inclusions and exclusives so you can get a service based on ads based on what actions they have taken or not yet taken. Facebook Pixel is not fully configured for many eCommerce owners in their eCommerce store.
Second, make sure you have separate events, such as Add to Cart or Purchase Events, so that Facebook knows any actions your store visitors have taken or not.
When you segment a custom audience after an event, you have a powerful asset that you can use to increase your Facebook advertising ROI and leverage Facebook’s lookalike audience capabilities to help these groups of website visitors building cold audiences.
Test and increase your conversion rate
Test to increase your conversion rate slowly, and you will get a lot more sales. Make the purchase and checkout process as easy as possible.
After that, make sure you provide delivery within the next or two days. For more complex sales, using e-signature software can increase the average selling price by 18%.
If you can control those factors and do not give them a reason to start looking elsewhere, do not give people a reason to buy. The easier it is for a buyer to shop, the more opportunities for him to buy.
- Look closely at every aspect of your site.
- What can be better than this?
- What are your contestants doing?
- How does it look on a mobile phone/tablet?
- How fast is it?
- What do your customers/users think?