Facebook is simply the best marketing tool for your small business in 2020, and it doesn’t matter what industry you’re in. With 2.2 billion users today, chances are your customers are on Facebook. This article will lay out for you the ultimate Facebook marketing strategy to grow your small business in 2020.
If you can get Facebook right, your business will thrive in the next 12 months. Especially this year in 2020. Gary Vee has been saying it for years, Facebook and Instagram marketing, or grossly underpriced right now. But it’s not going to last. It is estimated that over a billion-dollar will shift from traditional marketing to Facebook and social media marketing in the next 12 to 18 months. With limited advertising space, the price will go up, and don’t even think about organic reach has been declining for the last two years, and we might as well call it dead. So what can you do? Today we’re going to give you the ultimate Facebook marketing strategy for your business that we’re sure will be a great fit the strategy consists of five steps.
1- Content Creation: Facebook is a content consumption machine that’s all of this; this is where you and we go and find interesting content, pictures, videos, just exciting content. Most people do not go to Facebook to sign up for something or buy your products. It gets on people’s nerves if you’re trying to get them to buy your stuff too aggressively; they don’t go to Facebook with any intent to buy. So what’s the first step in content creation? Well, Create Something They Want to See.
Maybe it’s educational content; maybe it is entertaining content or relevant to their industry. Think about it in terms of what’s in it for them; whatever it is, make sure it is relevant and worthy of their attention.
2- Content Marketing: Sharing your content with friends, family, members, influencers, it’s excellent! But in 2020, it’s just only not enough. You also need to put money behind it and remember in 2020, Facebook ads, or relatively cheap right now. Still, before you start boosting your post, there are a few essential things that you need to know is -if the content you are sharing on Facebook lives on a different platform, for example, your website, make sure to install the Facebook pixel. If you don’t know what Facebook pixel is, it’s a little line of code that tracks all the visitors going on your website an hour now on Facebook. So, in other words, when they’re on Facebook, Facebook will know that person was on your website just a little while ago or a week ago or a month ago they know it. So make sure you have the Facebook pixel installed on your website because it’s significant for the next step, but before we move on, the other thing you need to know is the basics of Facebook advertising. So we strongly suggest that you learn and read on how to create a Facebook marketing campaign? Facebook has its course called ‘blueprint.’ That’s a great place to start, which will give you everything you need to know.
3- Retargeted Lead Capture: So now you have Created great content on your Facebook page, you have learned how to create a campaign, installed the Facebook pixel, and have a couple of campaigns now running your ads on Facebook. What’s next? According to Marketing Law, you must be in front of people at least seven times before people are ready to make a buying decision. At Zytal, Our job is :
- To find people within Your targeted audience who wants something you can offer
- To find a way to put more content in front of your targeted customer in which they are interested in so that we can develop the relationship
- Often, We need to reach in front of them again seven times; we could do this by targeting the people who have consumed content over and over again with the help of our experienced marketing analysts.
4- Lead Targeting Campaign: When we say the ultimate Facebook marketing strategy, we would have a slightly different approach because, in the end, we know that Facebook marketing ads are going to go up and up, so instead of trying to capture the people that are consuming your content through a different platform like an email, like a subscription, like downloading a white paper, you can communicate with them via a different platform. Want to know how? Well, By creating a retargeting campaign, Yes, That is something you’re going to learn in the Facebook blueprint that targets people who have already consumed your content. The ad you are making for that audience will try to capture them to communicate to them differently. For example, you could ask your retargeted audience to join a Facebook group you have created or sign up for a newsletter. Perhaps calling you directly at your phone number or asking for a free consultation, you are now building a list of people that will overtime after six-seven maybe ten times buy your products. It is called nurturing. During this nurturing stage, you must be focused on creating content that provides value to them somehow. Give them advice, give them useful tips, and tell them how to do things that provide value.
5- Sales Pitch: You should provide the value ten times at least to a prospect before you ask your buyers to buy your product. It’s a huge mistake that most people make. They do the opposite; they ask people ten times to buy and only give them value once. That’s the wrong way to do it, provide value ten times, ask one time, and make an offer to make sure to use a sense of urgency. Tell them there is limited availability, make it time-sensitive, i.e., this offer until Monday 5 p.m., or it could be to come to your business and get a discounted rate for a limited amount of time if they come directly to you or get your products and services at a discounted rate because they are following you on Facebook. Make it a Facebook offer, and if they don’t take the offer? Well, you can retarget them by providing them other sets or 5 to 10 valuable pieces of content and then ask again and make another offer.