Do you write an email marketing copy that not gets the conversions you need? Getting your email marketing strategy right is both an art and a science. Part of both is understanding how to make a high converting copy. The good news is that by the time you have finished reading this guide, you will know the secrets of improving conversions from email marketing so that you can get more leads and sales.
Why Writing Compelling Email Content Is Important
You can design a beautiful email, but it isn’t significant without a message that is relevant, well written, and appeals to the reader. With almost 90 percent of B2B marketers using email marketing, you need some excellent email copy to get ahead. It can be your personal tool for you to create email:
- Communicate a compelling and clear message
- Have a unique tone that is personal and transferable
- Build relationships with your customers
- Tell your story
- Share a product or service
- Increase conversions
But to do that, your email content must need to be on top. So that’s where we come in! We will show you our top email marketing tips to help you write content that resonates.
5 Tips to Create Perfect Email Marketing Content
Creating written content can be challenging for some, and when things get too complicated, you can hire a freelancer or hire a professional content marketing agency to write the content for you.
Through years of experience and research as a writer, we want to share some of the best ways to create the perfect email content.
1. Stay Flexible
Finding the right content marketing strategy involves detailed planning and research. And once you’ve got that right formula, you’re on your way to hitting your marketing goals. But here’s the problem: Email marketing is an ever-evolving field.
Not long ago, all email communications were formal. But today, companies use conversational and informal messaging for their content. And who’s to say this trend won’t change in the years to come?
As automation rolls out, new email marketing trends are addressing consumer behavior changes. To stay in the loop at all times, you need to collect A/B analytics for each email enterprise. Then, use statistics to find out what works and what doesn’t.
And from this data, you should optimize your email content marketing strategy to meet the new standards and generate more leads and sales.
2. Optimize Buttons and CTAs
When creating email content, email marketers often forget to focus on their buttons and CTAs. This negligence is understandable as most people do not recognize the importance of highlighting the buttons.
If you want your recipient to follow a link, make it stand out from the rest of the page. For example, use contrasting colors to make the button stand out from the surrounding text.
You should also place the buttons in the middle of the email body and make them visible. And also, don’t forget to add a call to action on each button. CTAs are the psychological trigger for the customer to take action after reading the email content.
You can always use common CTAs like “Order Now” and “Download PDF” to customize your buttons. Alternatively, you can come up with a friendly CTA for every email chain.
3. Create an Offer They Can’t Refuse
With your form design and catchy headlines, you still need to complement the offers with the highest quality.
First, always fulfill the promise stated in the opt-in form and subject line. It is the first test of the credibility of your company or brand.
Second, think of an offer that will appeal to your audience. Do they want regular product updates or newsletters? Are they interested in promotions and free gifts?
By specifying their interests, you can customize your email marketing content to address them. You should segment your mailing list based on their opt-in routes.
For example, if someone subscribes to a newsletter, you should just send them the newsletter. Otherwise, your customer will feel disappointed and will surely unsubscribe from your newsletter.
The most important thing is to always provide maximum value in every email you send. If a potential site visitor or customer opens your email, they should receive a beneficial product – eBook, promo code, or free discount offer.
4. Don’t Start With a Pitch
We always hate it when people are trying to sell us things; the reason is pushy sellers make us feel suspicious about the product.
Why is this person pushing me to buy it? What are their intentions? Is this product the real deal?
When you start your mail with a sales pitch, the customer will get the same response as a suspicious buyer. So, never leave your product out of the gate.
Before selling your product to a potential customer, create a mailing strategy for their convenience. This method will also show the customer that you are reliable and considerate.
5. Get Personal
Read any tips on how to write a working email marketing copy, and it will include a tip about personalization. Indeed, using people’s names in subject lines and email marketing copy gets their attention, but there’s more to it than personalization.
We talked about segmentation earlier. Well, it affects personalization too, as each segment is looking for something different from your email. So, for example, you can send different emails based on your audience’s age, gender, and location, whether they are looking for personal or business purchases, etc.