Effectual eCommerce marketing strategy is a great way to leverage the Internet and drive growth for your business. But this is more than just throwing together a few product pages using WooCommerce or Shopify. There are several tactics that you can employ to increase your onsite conversion and increase your revenue.
If you’re an eCommerce brand, you need some eCommerce marketing strategies to get new customers and entice old customers to return to your store. With these proven eCommerce marketing strategies and tips, we will teach you how to bring traffic to your site, build relationships and trust with customers and get those lost sales back. So are you ready to grow your eCommerce business? Let’s go!
1. Micro Target Your Online Audience
Micro-targeting helps you quickly establish your place in the market, by creating product pages for an audience that shares a specific, standard feature. Using such micro-targeting will help you gain a quick foothold in your niche market. You can enter these markets with special offers. Micro-targeting, if done well, is a great way to kick-start your eCommerce marketing strategy.
2. Write High-Quality & Unique Content for Lead-Gen
The primary goal of using a content eCommerce marketing strategy is to educate potential customers about your products or services and generate brand awareness.
However, sharing high-quality and unique blog posts, photos, videos, and infographics on various platforms can also engage your prospects with your brand.
To implement this eCommerce marketing strategy:
- Focus on user experience
- Think about what kind of content you want to create
- Keep your audience’s needs in mind.
- Use the language of your target market
- .Add visuals
- Therefore, only use the content of your competition as an
- Distribute your content on various channels
- By all means, your content must be unique and of high quality.
- Never copy your competitors because consumers want to see something authentic.
The content is a product itself. And, as such, it aims to attract attention. Once you provide something valuable to your audience, you will form a meaningful relationship, resulting in increased traffic.
Therefore, make sure you provide your leads with valuable guides, answer their questions, talk about their biggest problems, and more. Once consumers find something worthwhile, they will establish a relationship with your brand that will eventually result in higher generation and conversion.
3. Optimize the Layout of Your Site
After launching your website, keep an eye on the customer journey and how customers behave on your website. Many free tools like Google Analytics can help you optimize an eCommerce website.
Test your website layout with critical elements such as CTA-s, product placement, and shopping carts. Because when customers come to your website, every element of your online presence is essential, and it will encourage users to shop or back up.
Also, don’t forget to optimize your website for the mobile-first approach! Since mobile users are popular nowadays, your website must be responsive to any user layout. It will help you provide a good user experience for each of your customers.
4. Leverage Account-Based Marketing
Another marketing strategy for your B2B eCommerce business is account-based marketing (ABM). It is a long-term strategy that involves a combination of multiple optimization and marketing activities to maximize the required account opportunities.
Unlike inbound marketing and content, this type of strategy mainly focuses on the following aspects:
Feedback Analysis: Your primary goal should be to get past customers to buy from you again. One way to increase that chance is to listen to their response and eliminate any pain points identified in their experience with you.
Personalization of buying experience: This involves sending unique content and product suggestions to customers using email marketing. You can also offer extended loyalty program privileges.
Retention: You have to use a combination of excellent customer service, solid marketing activity, and SEO optimization of your web store to retain your customers.
5. Understand Your Business Deeply
Maybe your business concept will get you out of the blue in the shower one day; Perhaps you considered it for years before taking the plunge. Writing a business plan can help your child get to know them better. You will probably think of things you had not thought of before – and you will clarify good ideas beforehand.
Many entrepreneurs start with a shortlist on a small piece of paper and expand their plans from there. If you participate in such plans you don’t know much about (tax questions, supply chain issues, storage requirements, employee benefit options, and so forth), put them on a separate list and research them later.
At this stage, what you are aiming for is a summary of your final business plan. when you write, try to answer the following questions:
- Who is your customer?
- Do you plan to sell physical products, digital products, or services?
- Will you need an external site, or can you work from home?
6. Figure Out Your Competitors
Next, identify your main competitors, and focus on their current strengths and weaknesses. This analysis will help you find opportunities to gain an edge.
Check your competitors’ websites and the types of products they sell. How detailed are their product descriptions? Do they promote their business with a blog, and if so, how often do they post? If you sign up for an SEO tool, you can analyze your competitors’ traffic and see where it is coming from.
Competitive research is a continuous process; Continue to see what your competitors are doing to stay on top of the changing trends in the market. Sign up for your rivals’ newsletters, and follow them on social media. It’s also good to purchase some of your competitors’ products to see what the customer experience is like.
7. Perform E-commerce SEO
When you want to shop online, how do you buy new products? If you like most people, you probably start by liking the engine of your choice (Google, Bing, etc.), entering your query, and seeing what pops up. This is how people do online shopping these days, and this is why it is so essential for proper search engine optimization or SEO.
To be blunt, the advantage of eCommerce SEO is this: You want search engines like Google to display your competitors’ products before displaying your products. How often do you scroll down the search results page all the way? Or go to another page, or on the third? Probably not very often, correct? Just being on the first page can give your traffic a considerable boost – as can your rank on that first page as well.
There are many things you can try to optimize your eCommerce SEO for your website. You can ensure that the images have the appropriate alt-text or that your page titles use familiar search terms. But the best eCommerce SEO is quite challenging to do. If that weren’t the case, everyone would have done it. Truly effective eCommerce SEO needs to go from top to bottom on your site with a fine-toothed, SEO-enabled comb.
8. Marketing Automation
Marketing automation strategies may differ in their purpose, but their main advantages are relatively consistent. Automating your marketing guarantees you to save valuable time while improving your brand’s customer experience and engagement. Automation tools allow you to rapidly turn users into prospects by streamlining marketing processes at every level.
Automation enables you to determine the distribution of social media content that engages a passive segment of your audience. When they receive such messages with customized or exclusive offers, there is a chance that they will immediately begin their purchase journey.
Similarly, automated email marketing is recommended when it is essential to re-engage past customers and prospects. By distributing relevant promotional and product news, you will manage to win back long-lost customers and increase sales.
9. Use Data Analysis
You can leverage the insights of data analysis in various ways. Data gathered from data analysis, and tracking pixels can be used to create a target audience for social media for a start. With enough customer data, you can create lookalike audiences for other advertising platforms, including Facebook, Google Ads, and other platforms.
You can use demographic data and insights gained from data analysis for marketing campaigns on other channels. For example, if you know that a particular blog post has a high level of engagement, you can share that content in your email list.
10. Create Valuable Relationships with B2B Buyers
In B2B, it is a good relationship with your buyers. A valuable relationship helps you retain prospects and increase customer loyalty. And when it comes to building B2B eCommerce relationships, it is more like making friends. Provide value, be good, and stay in touch.
When it comes to establishing a good relationship with your B2B buyers, you need to offer the best before and after the sale. ‘
Give your customers valuable information before the sale and advise them on improving their business and sales and what to do to grow their business. Keep an eye on how your products can benefit your target customer’s business rather than bragging about the product’s features. It is being called profit-oriented, not facility-oriented. The key is to give them their best advice to gain their trust and confidence.
A personalized shopping experience on your B2B eCommerce website will also help build a valuable relationship with your customers. Make sure you build your e-commerce platform that offers custom catalogs and custom pricing to your B2B customers.
Another way to build and nurture valuable relationships is to use the power of email. Use email marketing to send personalized product offerings and recommendations to buyers, promotions and deals, loyalty campaigns, company updates, welcome emails, reminders about abandoned carts, and any other helpful content that adds value to your relationship. Integrate email marketing tools with your eCommerce system to keep your marketing on automation and do more with less.
When it comes to finding out which eCommerce marketing tactics work best for your business – experiment and be creative, figure out what you can do better than your competition? These strategies will help you to build trust and build the following loyal customers who are buying your business time and again. To develop your business, they need to be executed properly. Enlist our professionals in Zytal eCommerce Marketing Services to take your professionals to the next level. Contact us to see how we can develop your online store.