Do you know if your Instagram marketing strategy works? Can you tell which post or story caused the most engagement during a week? If you do not answer any of these questions, you need to know these five tips before starting an Instagram advertising campaign. In June 2018, Instagram reached the 1 billion monthly active user mark. Although it began as a photo-sharing app, it is now transforming into a business platform.
Getting Started With Instagram Ads
Instagram has made it easy to create Instagram ads. There are five different ways to create and manage your Instagram ads:
- Inside the Instagram app
- Facebook ad manager
- Power Editor
- Facebook Marketing API
- Instagram partner
5 Reasons to Use Instagram Ads
Why are Instagram ads so popular? Here are some reasons:
Intent: An Instagram study found that 60 percent of Instagram users say they get more information and products through Instagram, and 75 percent say they want to visit websites, find friends, or Instagram posts.
Note: Users spend an average of 50 minutes a day on Facebook, Instagram, and Messenger. In the United States, one in five minutes is spent on mobile devices on Instagram or Facebook.
- Audience Growth: Instagram is one of the fastest-growing social media platforms. TrackMaven studied 26,965 brands across industries and found that the average brand growth from 2015 to 2016 was 100 percent.
- Purpose: Instagram ads use Facebook’s advertising system, which has powerful targeting capabilities. You can specify the location, demographics, interests, behaviors, and more of your target audience. You can also target people who have bought or contacted you and others like them.
- Results: According to Instagram, which has seen more than 400 campaigns worldwide, Instagram ads were 2.8 times higher than Nielsen’s online advertising standards.
8 Different Purposes of Instagram Advertising
While Facebook offers 11 targets in Facebook Ad Manager, only the next eight can allow you to create Instagram ads.
- Ensuring Brand Awareness
- Generate Traffic
- Video Views and Followers
- Lead Generation
- Maximization of Post Reach
- Product (App) installation
- Private / Public conversions
- User Engagement
Some of these goals are very simple – you choose the target and immediately create your ad. However, others will require a few more steps before launching your ad live.
How to Choose Audiences, Placements, and Budgets For Your Instagram Ad Campaign in Three Easy Steps:
1- Define the potential audience for your ads: Facebook advertising (extension as Instagram advertising) is very powerful, as it can target peculiar people. You can create an accurate target audience with such factors:
- Location – You can enter global regions, countries, states, cities, zip codes, or addresses to show or exclude your ads from people in those areas.
- Age – You can choose an age range with the most comprehensive range between 13 and 65+.
- Gender – You can choose to show your ads to all genders, men or women.
- Languages - You can leave this blank until your target audience uses an unusual speech in selected locations.
- Demographics – You can target or exclude people based on them
- Information about education, work, home, and lifestyle.
- Interests – You can target or exclude people based on their interests, Facebook activities, pages they like, and related topics.
- Behavior – You can target or exclude people based on their purchase behavior or configuration, use of equipment, travel behavior, activities, and more.
- Connection – You can target people who are associated with your page, app, or event.
You can also target people related to your business, such as customers or people with your program or content (using ‘custom audiences’). You can also target others like them (“lookalike audiences”). After choosing your criteria, Facebook Ad Manager will show you legal information about your desired audience. This exhibition contains such information as:
- How specific or broad is your desired audience
- Your goal criteria
- Potential reach
- Estimated Daily Access
2- Choose the Right Placement of your ads: This is an essential step if you want your ads to appear only on Instagram and not on Facebook. Facebook Ad Manager selects both Facebook and Instagram posts by default. If you wish to Instagram ads,
- Choose “Edit Post”
- Cancel “Facebook” (and for some purposes, “public networks”) under platforms
- To create an Instagram Stories ad, click the arrow to the left of “Instagram” and choose Stories from the menu.
If you prefer, you can use advanced options to indicate which mobile devices and operating systems (Android or iOS) your ads want. It is useful if you are promoting a mobile app. For example, if you’re going to promote your iOS app, you may want to select “iOS devices only.”
3- Set Your Budget And Schedule: In the next step and the last step, before you create your Instagram ad, determine how much you want to spend on your Instagram ads and how long you want them to run. You can prepare a daily or lifetime budget. The daily budget is the average amount you will spend on your ads each day. A lifetime budget is the total amount you will pay over the life of your ads. You can continuously run your ads (until you reach your lifetime budget or are constrained) and set a start and end date and time.
How Much Does It Cost to Advertise On Instagram?
Instagram ads work on the same system as Facebook ads. The cost depends on a few factors, including your budget and whether you bid manually or automatically. However, Instagram advertising will never cost you more than it costs you. If you have an account of $ 15 a day, Instagram ads will never cost you more than $ 15. Now that you have set your budget, audience, and placement, you are ready to create your ad. If you want to know more about Instagram marketing, you can call us for FREE Consultation about Instagram marketing. Content marketing!