As we enter 2021, we cross our fingers, searching for better days and more ideal conditions to set some goals. If you have decided to become more tech-savvy next year, here are all the skills you need to master to revitalize your business and yourself.
Google Analytics
Not only does Google certification look great on a resume, but the skills you acquire apply in the world of work. Google Analytics certification gives you the superpower to test how effective your marketing campaigns are, a key skill required in the art of web traffic.
Facebook marketing
It is the time to use your Facebook page just for memes and status updates. In this Facebook for Local Business Masterclass, you’ll learn the art of running and reproducing advertising campaigns and how to maximize your campaign with technologies like live streaming.
Copywriting
Writing is not a dying art, especially copywriting. A master copywriter can bring money to your business by putting together the right words to sell a product. So, whether you are honing these skills for your own business or working as a freelance copywriter, this set of 11 courses will set you up for success.
YouTube Marketing
We have seen how billions of people worldwide can come together to watch a video. Want to see an idea? There is a secret to using YouTube to build your digital empire, and you have all the back-to-the-visual editing knowledge that you can use to get YouTube ahead of your audience, right here in this package with.
Search engine optimization
There is a specific algorithm by which your website appears in Google search results. If you don’t have SEO, you can spend hours creating a fantastic site that the audience doesn’t get what they deserve. With some training in Google advertising, SEO, and backlink building, you will start collecting clicks.
Data analysis
The data is in your heart, what you do, whether you are in the mood for a number game or not. Get new insights into data analysis with beginner-friendly courses in Python, Power BI, and even Excel functions designed explicitly in a nine-course package.
Sell on amazon
Whether you are shipping your product or outsourcing, Jeff Bezos is not the only person who can make money on Amazon. Now you have the knowledge to choose the entire product, run ads on multiple platforms, and keep your cash flow steady with this passive income.
Good writing ability
Writing is at the core of everything we do. Without strong writing skills, everything else will be difficult for you. Text writing plays an important role in creating ad copy, social media posts, press releases, and more. You should always be able to convey your message fully.
Recommended reading: 40 content writing tips to help you become a better marketer
Internal communication skills
As a marketer, you do not communicate with your target audience. You also communicate internally with your colleagues and boss.
A clear and consistent message within your marketing team means that you can do more work, and you won’t have to worry about another team member getting off the rails.
In addition to communicating with colleagues, you should also talk to your boss and senior management. Can you explain your projects in advance and anticipate the questions or concerns they will have?
Strategies to Master these skills:
Interpersonal Communication Skills
Interpersonal skills go hand-in-hand with internal communication skills. However, it is mainly focused on the skill set of what is said, not what was said.
The reality of the situation is that we are all human, and therefore we always communicate with each other – whether we like it or not. As a marketer, you must be constantly aware of the people around you and what you are saying intentionally or unknowingly.
Be a confident speaker.
Whether you’re standing in front of your boss or client during a pitch or having a live press conference, public speaking is unavoidable.
While this may cause you to miss out on high school speech classes, the point is, as a marketer, you should be able to promote your project or your product quickly if you feel that you trust what you are saying, then your audience.
Be in the mood for lifelong learning.
Another fundamental skill that every marketer must possess is continuing education. As marketers, we always get new information – be it a new advertising strategy or a published report on our target audience.
In other words, our work on learning new things is never-ending. The minute you stop and think you know everything, you will fall behind. Read every book you can get your hands on and listen to a podcast or two on your way of working.
Understand the difference between goals, strategy, and tactics
Let’s face it; When it comes to marketing, goals, tactics, and tactics go hand-in-hand, making it easy to confuse them.
However, being able to differentiate between these three elements ensures that you do not bump into one of them during your marketing process. Goals are goals set by your marketing team that you need to achieve by the end of a specific period.
Strategies are plans made up of individual strategies that determine how to achieve your goals. On the other hand, your strategy is the steps you take to achieve your goals.
Research Everything
Marketing is part of strategic intuition; Part of the study to see what everyone else is doing. Successful marketers can find out which company works best for their company by studying current trends and strategies.
Marketers always have new information to research and gather. Whether it be case studies, academic research reports, or white papers, thousands of sources are waiting to inspire your next great idea.
Mobile marketing
First, let’s have a look at the data. “Mobile advertising generates over 40% of average revenue in top B2B organizations” – BCG.
“Marketers and advertisers invest 51% of their budget on mobile advertising” – Impact BNG.
“Mobile devices are used for more than 40% of online transactions” – think with Google.
Now that we know how important it is to focus on mobile marketing, let’s look at what it is. Mobile marketing is a form of digital marketing that includes advertisements for products and services such as smartphones, tablets, and other mobile devices via websites, SMS, social media, in-app notifications, and more.
The design
Now let’s take a look at some figures related to design.
“70% of companies invest in content marketing, which may include visual marketing strategy” – HubSpot.
“32% of marketers say visual is the most important form of content for their business, second only to blogging (27%)” – Social Media Examiner.
Now that we know how important design is, let’s take a look at what design is.
Design involves the process of visually advertising products and services. The design consists of a combination of quality creative, and text. A basic understanding of design concepts can be beneficial in scenarios where you can provide insight into creatives’ advertising types.
Email Marketing
Let’s take a look at some statistics related to email marketing.
“49% of consumers would like to receive promotional emails from their favorite brands” – Statista.
“81% of SMB customers rely on email as their primary channel for acquisition, and 80% on retention” – impact BND.
“In 2019, the global number of email users was 3.9 million. It should increase to 4.3 billion by 2023.”- Statista.
Now let’s look at what email marketing is.
Email marketing is a technique that uses email to promote products and services to a targeted audience. It can be used to improve brand relationships or eventually differentiate them.
Customers can interact directly with a personal email. This helps them to keep up to date with new products and services.