Social media marketing is one of the keys to success in marketing. If you’re not managing your social platform or an agency, managing the social media accounts of your clients with a social media management tool needs to change today!
Using social media management tools will not only make your life a lot easier, but it also does not require going through a budget approval – as there are many robust tools to help you meet all your social marketing goals in 2021.
Success in social media depends mainly on the users. Their habits are constantly changing, and new platforms come into existence. Adapting so many changes, and managing so many channels can be very overwhelming for social media managers.
But don’t worry. In this post, we’ve covered the eight best tools for social media management.
1. Hootsuite
Hootsuite holds a special place in all social media manager’s hearts, perhaps because it is the first social media management platform every manager used in their entire job period.
Hootsuite is one of the most popular tools that can streamline your social media management. With the help of Hootsuite, you can easily find, schedule, and manage your social media accounts. Hootsuite enables you to keep track of what is happening in your social media world in a convenient dashboard.
It is an optimal and time-saving tool that creates a continuous flow of your social media updates. It keeps your social presence active 24/7 by automatically scheduling hundreds of posts on multiple platforms simultaneously. By extension, you can schedule unlimited posts in advance, manage more than three social media accounts in a single dashboard, and integrate out-of-the-box with over 150 solutions to enhance your social media efforts.
2. HubSpot
HubSpot monitors all interactions, interactions, and viewers on your Instagram, Facebook, Twitter, and LinkedIn profiles. Hubspot allows you to effectively target specific audiences with personalized messages using the context of the contact database in your CRM, as well as data from your marketing software. With this platform, you can manage your entire social media strategy – from planning to sharing to analytics – from a more convenient location.
3. ContentCal
ContentCal is the ultimate content calendar and social media scheduling platform that helps thousands of individuals, businesses, and agencies with their content planning and social media. The platform also defines user permissions, streamlines the approval process, manages multiple accounts in a centralized location, and communicates and collaborates with your team on upcoming content. With ContentCal Analytics and Respond, you can also monitor content performance and learn how to improve for the future.
ContentCal’s features include
- Social media post scheduling
- Keyword filtering,
- Collaboration,
- Response analysis,
- Reporting,
- Project management
4. Later
Instagram is the most popular social network, with over 1 billion users active on its platform every month. Later began as an app dedicated to Instagram as a scheduling tool, but later, it added support for other social networks and constantly added new features. There is a strong focus on visual content in the app. You want to schedule in-feed image or video posts, stories, or carousel posts – Later supports all of these options. Later has a free plan that you can use forever, but you get features like analytics, saved captions, scheduled stories, and more for paid plans.
5. Ripl
Ripl provides a platform that makes it easy for social media to generate professional-standard content. Along with offering thousands of templates and over half a million stock uses for the use of content and animated images, Ripple makes it easy to create media-like branded videos with just a few clicks.
Posts can be written, edited, and scheduled on the go, as accounts can be managed directly from an Android or iOS mobile device. Engagement figures are also available for you to track from one location, and recommended hashtags are provided to target audiences.
According to Ripple, more than 4.5 million small businesses already use the product to publish and share content on all major social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. So what are you waiting for?
6. Sendible
Sendible makes it easy to connect with your audience, monitor your brand, and track results from a dashboard.
Sendible’s priority Inbox brings all your social messages from multiple profiles and networks into a single stream. From the dashboard, you can identify important messages and take action. Only unanswered messages remain in the inbox.
Sendible allows you to schedule your content individually or in bulk. Everything is stored in the interactive calendar, so if something needs to be adjusted, you can drag and drop content accordingly. Once you find your best-performing content, you can recycle it with a repetitive schedule.
Sendible also takes care of content curation. The content recommendation engine analyzes previously shared posts on social media and suggests the best content to generate high follower engagement.
There is also an RSS auto-posting feature whereby you can publish relevant quality content from your blog and other favorites regularly throughout the day on social networks.
Sendible has a series of pre-designed templates to help you create in-depth social media reports for your customers and team members. Ready-to-go social media reports provide a quick snapshot of your social activity. Alternatively, you can create your report by choosing from over 250 modules. Once your reports look good, you can arrange to send them regularly via email.
With Sendible, you can connect with most social networks, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and more. On Advanced Plan, you can also publish directly to WordPress, Blogger, and Tumblr.
Sendible offers a range of subscription plans based on the number of users and services you want. They also provide fully customizable, white-label solutions for large teams and agencies. If you are not sure what you need, you can start with a 14-day free trial and then upgrade or downgrade as needed.
7. Falcon.io
Platforms: Facebook Messenger, Facebook, Instagram, Twitter, LinkedIn, YouTube
Falcon.io. is a cloud-based SMM and customer experience management solution offering tools for social media engagement, social media listening, measuring, and publishing content.
Falcon.io pride itself on being versatile for any marketer, whether it’s for a solo entrepreneur or a digital agency. You can use this tool for monthly planning on various social channels, completing auto-cue posting, and visual planning.
In addition to social listening and monitoring, they have a social inbox facility. They don’t have an influencer search feature, yet they have fully incorporated tools that are likely to serve businesses of any size.
It provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates creating pages using a pre-designed template campaign builder, providing APIs that deliver metrics on social data, audiences, and content for integration with existing client CRM, CMS and analytics systems.
This social media management software provides support through online guides, tutorials, emails, and a ticket submission portal 24/5 through custom hours on business days and weekends.
Pricing starts at $ 129 per month and increases based on custom features.
The reality is that we are living in an impulse-driven society with all kinds of artificial intelligence on top of technological innovation. It is no different in the world of social media management services. Your own business needs will determine which type of social media management platform is best suited to your needs, budget, and your choice.
If you are still stuck choosing your social media marketing tool, you can contact us. Our marketing experts will assist you with your doubts and queries. Call Now.