The business minds of the eCommerce industry are always aware of the contribution of social media to influence SEO. The term “social media SEO” refers to the various social media activities that businesses perform to boost the organic traffic of their websites through search engines. And the term never gets old.
Today, every marketer strives to appear in Google’s featured snippets, and if you are aiming for the same, social media can be one of your best allies for improving SEO. However, to get ranking benefits from your social media posts, you must understand its working mechanism.
You can love or hate it when it comes to social media, but you certainly can’t ignore it. It is especially true if you are in business. Clients and customers expect businesses to have a social media presence. Therefore, social media marketing is an important channel for many companies.
Search Engine Optimization (SEO) is equally essential for companies. Any business with a reputable online presence knows how crucial it is to rank high on Google search engine result pages (SERPs). Achieving a top ranking for your target keywords can be the difference between your company flourishing and failing.
Too often, businesses view social media marketing and organic SEO as two separate entities. It is a mistake to do so. Well-powered social media can really enhance your SEO. You must consider that the two fields are connected and complementary.
Today, Google keeps updating its algorithm from time to time, and some of the recent changes introduced by the company have entirely changed the SEO game. While older SEO techniques involved using a single keyword, more and more marketers are now focusing on long-tail keywords. The main focus of keywords now is to meet the needs of the user.
Now, you must be wondering how social media can help boost SEO efforts? If you want to know more, keep reading.
A 2018 study by Hootsuite tested SEO results for articles with and without social promotion. The pieces with the highest social shares received an average increase of 22% throughout the experiment.
Role of Social Media to Boost Your SEO Efforts
One of the most important benefits of local SEO is getting your business’s name, address, and phone number (NAP) (so people can spend money online or brick and mortar at your business). Most social media profiles have a separate place for you to fill in this information. Make sure you are NAP compliant for search engines and third-party listings. At the end of the day, if you put that information on a social platform, your data is more likely to populate SERPs results.
Relational Search Engine Optimization work includes guest blogging (with links to your website postings) and developing partnerships that point back to your website pages. If you have a large social media audience, people are more likely to see your agency as a credible source of data with an interesting perspective that will contribute to their own blog or digital content channel. Such strong social signals will make other companies and individuals more likely to refer to, or link to your pages in their content.
1. Figure Out Who You Are
The Internet is a congested place. To stand out, you have to build a strong, authentic, and engaging brand presence. It is done by strategically publishing customized content on your social media pages based on the content calendar. Your design, ethos, and tone should make your fans instantly recognize you as the author of the content. All of your content should include a brand message to keep it relevant and cohesive. You will be searched more often and organically raised awareness of your business, which is far more valuable than any advertising.
2. Court Admiration
The whole purpose or goal of a social network is to share. Like, Comment and Share are the most important operations for SEO. The more your audience shares your content, the more opportunities for SEO visibility you will get.
Make it easy for your audience to engage with your content. For example, ask suggestive questions to encourage discussion. Use hashtags to engage your content in more significant conversations. Format tweets so that they are easy to tweet and reply to all comments on your content.
3. Build Strong Partnerships
Your role in link building and brand mentoring is not passive. Those people who are new to online marketing tend to believe that they only need to produce high-quality content and wait for authority sources to link to it.
No. You need to create opportunities, and you do so by building strong partnerships. Yes, this means that you pay influencers to promote your content, products, and services. However, it also means that you will be promoting positive brand references. Don’t get it wrong; Not all partnerships need to be paid. You will also build relationships with fans and followers of your brand.
4. Optimize Your Content
Let’s talk about Social Media SEO – it is the common point where Social Media Marketing and SEO meet. So, exactly what do you need to get noticed on social media? – Content!
When you develop content for search engine optimization, you rely on keywords. It is an element that you can integrate into your social media marketing process as well.
Facebook and Instagram will promote your posts if you are paying for promotion. However, these platforms also have to deliver relevant content to their audience. If you use keywords related to your targeted industry and the topics you cover, your content will have a higher chance of reaching out to the target audience.
On the bio page, add the appropriate keywords and all the job descriptions you want to share. Also, Social media channels have their own search engines. Google will also enter these keywords so that your posts earn a spot in their results (especially if the content matches stunning images).
If you search a keyword on Google, you’ll find several posts in the image as well as results. It means that keyword is very active on every platform. Also, you’ll notice that many of these posts contain keywords.
There is no rule regarding the number of keywords to add to a social media post. Especially on Instagram, you can use keywords as hashtags.
Conclusion
Google has gone back and forth about its use of social media, but Cutts dated in 2014 that Google’s search algorithms, ignoring social signals, shouldn’t be considered the final word on the subject.
Instead, marketers should broaden their concept of SEO and Search to consider the myriad ways to find content on the web. They also need to think about the positive impact that increased social traffic to their search sites can have and the prominence of social profiles on first-page search results.