Do you want 7 million people to see your content or 100 thousand people? What more is always better, don’t we?
Wrong!
Savvy marketers now understand the difference between influence and popularity. A social media star has a greater reach, though it doesn’t mean that they will have a more significant influence. Hence, a Micro-Influencer, having few followers but a more engaged and focused audience.
Omit the number of followers. What defines the different ranks of influencer accounts varies. For example, anything under 100000 followers is deemed a micro-influencer. At the same time, others put that margin as low as 50k or even 10k. Either way, things can get confusing. So we’ve put together this quick table that averages all the data.
Influencer RankFollower Count
Mega-Influencer 1M+
Macro-Influencer 100k – 1M
Micro-Influencer 1k – 100k
Nano-Influencer < 1k
It is safe to say that digital communities are in control of e-commerce. Yet, things can change even for this once fronted them. For example, a few years back, influencer marketing started with ordinary people. Many of those influencers have become so popular that they have become celebrities.
But how can you find the right Micro-influencer to help you grow your online business? Or to improve your brand engagement together? It can be a time-consuming task. So here are some tips to save you time.
What Is A Micro-Influencer?
A micro-influencer is a person with a following of anywhere between 1,000 and 100,000 people. The followers can be on any platform, and many have their websites and blogs.
Micro-influencers focus on a targeted niche. As mentioned, they enjoy higher audience engagement and are thus easier to engage with more often.
Having smaller audiences also increases the cost of compensating them than stars with high profiles.
Search for Micro-Influencers among your social media followers
Most people and businesses have active social media accounts and followers on each platform. If you are in this group, it is advisable to look for a micro-influencer among your followers. It will benefit you because:
You won’t waste time selling your brand or business to them because they already know you.
The partnership will be genuine because the influencer will be working with a brand they love.
Suppose you reach influencers who have no idea about you or your business. You’ll need to put in a lot of effort to woo them. Offering a good business can help you convince an influencer to join your company.
Perform Hashtag Researches
The most common way to find social media influencers is by using hashtags and keyword searches. Some influencers may not know your business. But they may be interested in the services or products you provide.
To use this method, you’ll need to think of a keyword related to your business or the industry you’re in. For example, if you’re in the food industry, you can use a term like ‘pizza’ to look for influencers. You can also use hashtags to recognize influencers. The hashtag you are using must be specific. For example, if you want to sell beauty products, #beauty, #makeup, or #makeuptips can give you great results. You can go through the posts that turn up and see what they mean. Then choose the best influencer to connect with.
Approach Bloggers
You can find relevant micro-influencers among niche bloggers. Local bloggers are influential if your business area is limited to a specific geographic area. You may find relevant local bloggers using Google search.
For example, if you have a local SEO agency in India, check out the Zytal SEO Agency. Next, you have to contact our marketing head and offer them your requirements. To summarize, here are some simple steps to follow:
Step 1: Use tools like Google Search to find relevant bloggers.
Step 2: Make a list of about 25 to 50 such bloggers with their contact and social media information. Of course, you can communicate with a blogger through social media, but email is always the most friendly method.
Step 3: Contact a blogger directly and build a relationship with them. Here are some suggestions for this:
Post relevant comments on their blog posts
Interact with them by liking and sharing their articles on social media
Sometimes you can send them emails praising their work.
Step 4: Meet them for collaboration and social media promotions. Please note that you must be transparent and honest about your purpose. Don’t try to sell soft when approaching bloggers.
Look To Your Competitors
Most companies these days engage in some form of influencer marketing. So always keep a check on your competitor’s strategies.
In-Person At Local Events
If you’re a small local business, don’t forget to build a network at local events. Meeting local social influencers in person will help you know them better. In addition, influencers can be located at trade shows, community charity events, and seminars.
Conclusion
Most companies take advantage of these methods due to their pricing and strong engagement rates. But audience size isn’t as crucial as engagement.
Even influencers with a tiny audience can help you increase your brand’s positioning. You can beat your competition by connecting with a motivated audience.