The success rate of your website depends upon the amount of relevant traffic that you can generate regularly. Here are ten advanced SEO strategies to increase traffic to your website. Driving more relevant traffic is the overreaching goal of every website owner who wants to increase its revenue. Let’s see some SEO techniques that can help you to double your search traffic.
SEO Techniques to Double Your Search Traffic
1. Increase content production
Did you know that SEO-optimized blog posts are published two to four times a week that produce the most leads and conversions? If you increase your content production, you can expand the range of targeted keywords and provide more precise answers to the questions people are searching for. The frequency of content you create should align with the goal you create in your overall content strategy.
According to the reports, even after a week of reading the informative content, people are 48% more likely to buy the product from a company that educates them through their product.
Pumping out low-quality blog posts that are lacking in quality will ultimately harm your website. Publish content intended to provide solutions to problems and relevant questions.
2. Add your content to drive more traffic to your site
The topical relevance of the page highly influences a webpage ranking to a search query. Google favors sites that display Expertise, Authority, and Trust (EAT). This column establishes subject groups using the page and uses ideal practices to drive more traffic.
A subject cluster consists of columnized content (central keyword topics) and clustered content (articles with narrow focus).
Column pages are usually long and cover a wider area of the keyword topics. Pillar pages link with clustered content to go into detail about more specific topics that share the central keyword theme.
Tips for creating an effective subject cluster
Choose well-researched keywords to create the most compelling topic cluster. Target long-tail keywords in your package content for less competition and drive traffic that is a better match for your website.
Publish content that solves a specific problem of your customers to rank highly and be the best solution in a search result. Perform a content audit to ensure that you use existing content to target keywords in your cluster and avoid keyword cannibalism.
3. Optimize for Featured Snippets
Featured snippets appear on each question searched on Google. Drive more traffic to your site using pages that already rank on the first page of Google.
According to a study, if your site is depicted in a snippet (also called status zero), it adds an 8.6% additional traffic of the available traffic to your site.
Identify each keyword that is on the first page of your site. You can use Moz, Ahrefs or SEMRush, or any keyword-tracking tool to get a list of your first page listings.
Note that if your site is in the number one position with the new format, there is some debate about which position is more valuable in terms of search traffic.
4. Add Structured Data Markup to Display Pages
Google introduced FAQ Structured Data Markup, which appears as a rich result. You can use the FAQ schema to increase the click-through rate achieved by your page. The rich result shows each of the questions that you have listed in an interactive drop-down style format.
This can be useful for sites to increase click-through rates due to the extra space being taken by the SERPs result.
5. Rearrange top-performing content
Use the top-performing pages on your site to create new forms of similar content. By creating a new version of your popular content, you can guarantee spark interest and encourage more traffic.
Identify the pages that get the most traffic to your site. You can do this in Google Analytics. On the left navigation panel, go through Behavior> Site Content> Page.
The report will give you an intro about the number of page views and the time spent on the most popular pages.
Make your decision based on the people who have attracted the most clicks and those who have spent the most time. Use video or slide presentation to post to external sites and social media to create new traffic streams.
6. Guest posts on healthy relevant websites
Backlinks lower the ranking ability of your content. Everyone knows that good content attracts backlinks; however, if you don’t want to wait for the link to appear, you need to take action.
Use guest posts as a strategy to create links to internal pages on your site. It helps you to create more entry points for visitors to find your content. It is also known as referral traffic.
Creating links from high traffic websites promotes credibility and authority by linking to your content along with streams of targeted traffic.
7. Build Your Local Presence
Drive more local visitors by brushing up on the imperatives of local SEO.
Keep your NAP details consistent, ask clients for reviews, and your Google My Business profile updated and accurate. One of the most potent strategies to help your website surface in local searches is getting local backlinks.
In addition to familiar places to link, such as structured citations (directories, review sites, profile links, etc.), they are intended for unstructured citations on local business blogs.
The 12 web design trends by Toronto experts are an example of an infographic used in a local outreach campaign. This local SEO strategy combined a specialist round-up resulting in a 63.64% increase in traffic for local landing pages.
Add to this the fact that infographics generate 172% more backlinks than your typical blog posts, and there is an excellent argument for including them in your local link-building strategy.
8. Become an expert on Quora
Quora is a website that receives over 300 million unique visits every month. There are lots of questions that are asked daily that can fall within your area of expertise. If you consistently answer a few questions in a day, you can build a reputation on quora that ultimately leads to referral traffic.
Note that not all the links on Quora are dofollow, but you can still profoundly reply to the upcoming opportunity to send people to your site with high-quality backlinks. One standard to achieve your answer is the idea of going above and beyond the quality of the response.
Will float to the top of the north with the most uplift. This means that your answer will be the first one they see when other people search for the question.
9. Use the Barnacle SEO Method
Barnacle SEO is a tactic that allows a business or website to attach itself to a more extensive website, which ranks primarily for the keywords it wants to increase traffic, leads, and possibly rankings. . Barnacle SEO was created in 2008 by Will Scott.
For small business owners, Barnacle SEO is primarily used on third-party local listing websites. A typical example in many industries would be Yelp. There are other prominent players in other industries, and in this guide, let me tell you how to find them.
10. Invite Guest Writers
Inviting authors to write an article on their site is a great way to spice up their content with a refreshing outlook. Publishing articles by guest authors increase content production, attracts new audiences and backlinks.
If you want to grow your business with effective SEO techniques, contact us. Our experts will provide a free consultation about how can you – as a startup, can scale your business to ensure long-term success. Call Now!