ECommerce is an ever-changing business; as the digital world and devices are changing and becoming more practical, an online store must keep up with the same to be relevant to its potential customers.
With new competition every day, it’s only for those who go the extra mile for their customers and want to stand out in the crowd. And, unsurprisingly, these are the same brands that successfully convert their visitors into first-time buyers and customers into brand evangelists – regardless of the competition.
What’s the secret to getting more revenue and higher conversions every year? This is what we observed. As a result, we found that any e-retailer can use these ten effective e-commerce marketing strategies to improve their conversion rates in 2021 and beyond.
What is eCommerce marketing?
ECommerce Marketing describes several activities to promote your eCommerce store. The best eCommerce marketing programs include online and offline marketing strategies and all funnel stages, from awareness to purchase and retention.
10 eCommerce Tips to Attract More Customers in 2021
1- Content marketing
Content marketing was first used in 1996, and 24 years later, it is still one of the most outstanding eCommerce marketing strategies. Even in 2020, more than 60% of marketers highlight this as the most crucial strategy. The reason behind this is a substantial ROI.
2- Instagram marketing
When creating an Instagram marketing strategy, your main goal should be to promote your eCommerce products without selling.
3- Loyalty programs
Creating a loyalty program is the best way to retain the customer in an e-commerce marketing strategy. According to Thanks, loyal customers spend 67% more on your store than new customers.
4- Referral / Affiliate Partner / Business
Since this piece is on creating an eCommerce marketing strategy, we cannot possibly forget affiliate marketing. Affiliate marketing is an incentive-based type of marketing where a website offers a reward for any referrals made by partner businesses.
5- E-mail
If you have a Gmail account, you probably know what e-mail marketing is. Once the company has enough customers, they can start sending e-mails to improve sales.
6- Facebook advertising
Facebook is a saturated market but has more than 2.45 billion active users per month. If you want to improve your CTR while promoting Facebook and reduce the cost per click, you need to copy your Facebook ad.
7- Collect Super-Targeted Leads with Quizzes
Getting personal details during signup without hurting conversion rates is one of the most significant challenges for many marketers. It would be best if you give your prospects a valid reason to share more information, in addition to their e-mail address.
8- Offer Gift Guides
The holiday shopping season is the best opportunity to boost e-commerce sales and promote gift-worthy products. With Black Friday, Christmas holiday, Cyber Monday, the holiday season is a highly profitable e-commerce market.
9- Convert Wishlists with Discounts
One way to reactivate a forgotten list item is to send a wish list reminder e-mail. You need to display a wish list item with a clear and simple design and add a powerful CTA to rethink your visitors.
10- Recommend Products Based on Abandoned Cart Items
If one of your visitors abandons their cart without making a purchase, you must follow up and offer your potential customers solutions.
Conclusion
When your customers do not have a physical experience with your business and cannot see or touch an eCommerce store personally, they rely on functionality. They feel comfortable with the features your online store offers.
You do not need a complete website change to increase your sales and increase conversions in 2020 and beyond. With minor improvements, you can increase your marketing efforts for each stage of your sales funnel.
If you need some new ideas for e-commerce marketing success, give these lesser-known strategies a chance and find out what works best for you. Want to learn what is the best e-commerce marketing strategy for this year? Call us; our best eCommerce experts will give you a free consultation about the eCommerce market. Call now!