For many of us, the most frustrating part of becoming an entrepreneur is providing sales pitch to prospects. Unless you are naturally persuasive, asking for a sale can feel pushy, awkward, and uncomfortable. But, to get happy, satisfied customers or clients, you have to become good at selling yourself and your services.
Fortunately, it is possible to provide a good sales pitch even for those of us without a silver tongue. All you have to do is do your research, get a plan, and treat your sales pitch as a conversation rather than an uncomfortable, forced conversation.
What is a Sales Pitch?
A sales pitch is a short sales presentation in the form of a value proposition that explains the benefits of a solution to the prospect.
A great sales pitch begins with a problem or pain, not in the general sense but personalized to the recipient. Then it explains how the product or service they offer solves that problem and presents a picture of the customer’s results.
To help structure your sales pitch, we’ve put together some simple steps for you to use to create your perfect sales pitch that’s guaranteed to sell. If you can’t pitch correctly or you aren’t willing to stay stable, your business will struggle to maintain a healthy revenue stream.
But when you know how to pitch in the right way and are ready to put in the work, pitching opens up new possibilities to build relationships and generate more income for your business. To help structure your sales pitch, here are some simple steps you can use to write your best-selling pitch that’s guaranteed to sell.
1. Research Your Contact Thoroughly
The biggest mistake you make is thinking of your sales pitch only as a way to sell your product or service.
The sales pitch should be end with what you can do for your consumers. What are the pain points, and how can you solve them?
To understand this clearly, start by researching your customers. Who are they, what is their background? What can you learn about their company? What can you gather about how long they have been in business, and what will be their pain points?
It is likely to involve a lot of research into the company and prospects itself and research the industry that the company is part of. What are common complaints for businesses in that industry, and how can a product or service address these concerns.
This is the foundation of a great sales pitch: a thorough understanding of your prospect, company, and industry. Without this foundation, you can’t speak to them directly and tailor your messages to target their unique concerns specifically — and your sales pitch runs the risk of feeling too “salesy” and inauthentic.
2. Focus On What You Can Do
The most consequential mistake you ever make in your sales pitch is to focus too much on the great things about your service or product rather than how it can speak to your prospect’s concerns.
A great sales pitch is all about how your service or product can make your consumer’s life easier, help them run their business better, and encourage them to be more successful. It is not about your product or service but about eliminating the pain point they are struggling with.
For example, as a writer, you wouldn’t approach a potential client with a hard sell about how great your writing is, all your years of experience, or anything that threw me into the spotlight so heavily.
First, you will need to explore why they might initially stand to benefit from your writing services. Does their company have a online site that could use some updated copy? Next, you have to figure out some statistics on how they can increase their conversion rate by implementing a more targeted website copy. Do they run a blog that is poorly written and not updated often? Finally, you can discuss the benefits of quality blog content in their place as thought leaders.
By starting the conversation in a way that highlights what your prospect stands to gain from using your services, you are making it about them, not about yours. Crafting your sales pitch this way enhances your success because, in reality, your prospect is far more concerned with their problems than your skillset. Of course, you’ll need to back up your testimonials for later, but build your sales pitch by focusing on how you can benefit them.
3. Back It Up With Facts
A survey found that 90% of respondents claimed that reading positive reviews online influenced their buying decisions. With this statistic in mind, your pitch should be packed with facts and statistics to back up your claims.
When writing your sales, make sure you include testimonials and case studies, including statistics and data to prove the success of your service or product. If you claim that you can solve your buyer’s main problems, show them with facts.
4. Be Human
When you are selling a product or service, customers are ultimately buying from another person. Build a personal relationship with a potential customer, and show a genuine interest in it and what is important to them. Don’t be afraid to ask honest questions; let them know when you don’t have all the answers.
Saying “I don’t know” can be a magical phrase. It shows that you are human and don’t have all the answers. But, even better than using those words, it allows you to confirm at the end of each meeting that your buyer wants the question answered. In turn, now you’ll have to touch your buyer again.
Yes, saying ‘I don’t know allows you to follow up or have another conversation and make the new relationship with more humanity. It will really help in building honest relationships upon which a sale can be built. If you want to grow your sales, you can contact us. Our experts are here to help you. Call now!