The percentage of subscribers opening a specific email from your total number of subscribers is termed as Email Open Rate.
It would be best if you judged the Open Rate of your email by your specific industry. Get track of how your Email Open Rates are improving over time to understand better how often people look forward to your email. You will also be able to determine what type of content is most interesting for your specific audience.
Besides global issues that may affect your email open rates – are you sending the right content to the most interested segments? Are you sending too often? Not enough again? – You should also test your email subject lines and pre-emptive text to determine your best open rate.
Email service providers (ESPs) calculate the open rate by taking the number of people opening the email and dividing it by the number of emails sent that did not bounce.
For example, ten emails bounce back out of 100 sent emails; this leaves you with 90 delivered emails. Of those 90 emails, suppose ten have been opened, which means that your email campaign open rate is 11% (10 emails opened from 90 delivered).
Emails that are not delivered are never opened, so this number excluded in the open rate percentage.
Ensure your brand follows the proper email marketing practices and sends high-quality content to the right segment of customers, significantly improving your email open rates over time, improving your brand, and leading to more audience.
1- Personalize Your Emails
Your client wants to read the email written for them – not for your entire list. You can also segment based on customer person, geographic location, previous shopping pattern, or customer action.
2- Invest in quality content
Without quality content, all of your other attempts to Increase Email Open Rates will lose their value because your customers don’t want to read the email you got them to open and read.
3- Nail the subject line.
Everyone will see your subject line, but not everyone will be obliged to open your email. To increase the open rates of email, you can try a variety of techniques.
4- Make it easy to share
When you make it possible to share your email through Facebook, Twitter, and other social media channels, you open up your business to a much larger audience and allow for another platform of communication, which is more for engagement.
5- Optimize for mobile
Mobile accounts for at least 50% of all openings, and emails displayed incorrectly on mobile can be deleted within just 3 seconds. And as more brands are starting to notice, emails have become more mobile-friendly over the past few years.
6- Identify the Right Frequency for Your Audience
Your targeted audience has an ideal consumption rate when they come to your email, and more specifically, your content. More legitimately will want to hear from you every day. Or, they only want what you are giving twice a month.
7- Deliver email at the Right Time on the Right Day
Many studies have been done on the best days and times to send emails. The first is that only the correct day/time will result in a significant improvement. In other words, if you test 7 poor sending times, they will all be equally poor.
Final Verdict
When people do not open your email, they do not read your email. And that means they have not seen your brand message, engage with their offers and content or turn into active customers.
No one wants to spend hours using the email that people don’t even open, let alone read. Therefore marketers and business owners should increase the open rates of email for their marketing campaigns and newsletters.