Do you want to learn what is PPC or pay-per-click advertising? Do you want to learn about the strategies through which you can grow your business via PPC? PPC means Pay-Per-Click Advertising. PPC is also known as SEM or search engine marketing, paid media, or paid search. PPC is also a type of digital marketing where you only pay when someone clicks on your ad. It enables you to target users who are already actively searching for your products or services. Suppose you have a local bakery and want more people to buy fresh bread from your shop in the early morning. For this, You can set up a campaign and target people who are looking for terms like fresh bread. Not only can you target people searching for these words, but also you can target users at a specific place at certain times of the day or on the device they are searching for. Can. You can choose to display your text ads above organic results or show banner ads on different sites.
One great thing about PPC advertising is that there is no minimum budget, making it very affordable to every advertiser. There are many ways to increase your budget so that it can be increased even further. Let’s go back to our local bakery. Suppose we are closed on weekends. We may stop our ads outside of our business hours. This means we will not waste money on clicks from people who cannot visit our store. You can also save your money by picking out people looking for irrelevant words, we already know that we can screen our ads for words like fresh bread, but we do not want to show our ads to people looking for Huh. For example: “How to make fresh bread.” If you are thinking of digital marketing for your business, PPC is the best place to start. This is due to its precise target, flexible budget, and data-driven results. PPC can help you with various business objectives, such as sales, lead generation, or brand awareness. Tell us in the comments what your PPC goals are, or leave us a question.
Let’s Talk about 4 C’s of PPC
1- CTR (Click through rate): If you searched something on google and saw a link, how many times will you click on that particular link? It’s a Google algorithm; what does it do If it showed an ad 1000 times and people clicked on it are only 100? This is 10% of CTR. Now how can you improve your CTR to grow your business? Well, If you researched a keyword on google, on which link will you click? There is a psychology behind it; let’s talk about it. Let’s say you searched ‘red buckle shoes’ which link will you click? That link has red buckle shoes written in it; if something like attractive shoes, You won’t click on it, But the keyword you searched, You will click on it. Your text or copy, You need to make your copy attractive Appealing. You may have seen the call to the action Website link and call button, maps. Keep them on Basically all your site links. Also, there is a problem called Problem broad match. Don’t do broad match. E.g., you searched for shoes; You’ll see an ad for red buckle shoes. If someone searched for red buckle shoes, you’d see the ad If someone searched for shoes. If you have used broad match If any keyword matches whether red, buckle, shoes separately. They’ll see your ad. So you don’t need to use broad match and add negative keywords. Let’s assume you are running an ad for scooty, But we call it a scooter too, and the scooter is different than a scooty. If someone searches for a scooter in India, chances are he’s searching for the scooty. So you need to add a negative keyword according to that, so if someone searches for TVS scooter, Your ad won’t come, Because you are selling scooty
2- CPC: More the CTR, Less the CPC. CPC is our second factor. Cost per click Means you saw an ad and clicked it, So the advertiser paid for that one click. That is the cost per click. Less the CPC, the more the quality of your campaign. You need to improve your CTR. One more tip, Understand your business model and bid according to that. Let’s say there’s a shoe; a shoe costs you 200rs and if bidding at it is 50rs, Then no need to bid on it Because that won’t be a good scenario. If the bidding cost is 4-5rs, it’s okay because the conversion rate is usually 2-3%. It means people clicked on it. Out of those people, only 3% of people are converted, So you need to calculate things like this. Please don’t be silly. We don’t need clicks; we need conversion. We need to see our category Which category has low CPC Like face reading, CPC is 1 rs Because people don’t search for face reading. And whenever someone searches for it, they’ll see your ad Video or link, so here you chances for conversion to be increased.
3- CPA: Now, let’s talk about CPA, Cost per acquisition. How much money did I spend on one conversion? Same thing Our CPC, if 100 people click on it, then 3% conversion is possible. Sometimes 10-15% conversion rate is possible, But it depends on that person’s category. Let’s say you are searching for one plus 5 to buy, and you see an Amazon link. You clicked it. If someone wants to buy one plus 5 in India, he’ll buy from amazon, so the acquisition cost will be low Because the conversion rate will be high here. Its formula is simple if you brought ten clients in a month and spent 1 lakh on your marketing, then 10k per client. Here, CPA is 10k. Don’t spend this much, though. It depends on your product. Now the question is that How can I improve my CPA? What do we need to improve my CPA? You need to try changing the copy and banner of your ad; here comes the A/B model. We ran two ads simultaneously. Both run in the same category. You need to check the conversion rate. The ad with a high conversion rate Cost will be less, and the CPA will be less. You need to choose that ad. This is the A/B model; the second thing is CPC. You need to bid on those keywords With low CPC and fewer searches. According to your profitability.
4- CR: Let’s talk about CR, Which came out of CPA, Basically no. of people converted. Some people call it success rate or Success ratio. So How can you improve your conversion rate? Let’s say person clicks on your website. But he doesn’t like your website. Because UI/UX is not right, So you need to give importance to your landing page. Also, the second thing is the Loading time of your website. If a person clicks on your website and opens too slow, don’t make this mistake if you cannot open your website fast. You did pay for CPC, but Here, you failed because of the bounce rate. Ultimately Which will increase your CPC? What can we do? I repeat, your UI/UX should be an excellent idea. Secondly, it is CPC. Add keywords in your keyword. Maybe you have to make many ads, i.e., Specific ads on specific keywords. Let’s say You want to sell red buckle shoes, And you find a keyword with ten searches. You ran a campaign on it, five searches on this keyword; let’s say you added 20-30 keywords. Overall it has searches around 100-200. Suppose we see overall searches< then fair enough. So run them individually.