Digital marketing is an ever-evolving field, meaning that insurance companies’ best marketing strategies can change rapidly. To stay on top of these changes, marketing professionals must keep up with industry news, read blogs, and research which methods work for other companies.
We have a list of insurance marketing ideas to boost brand awareness and generate more leads for your business.
Impress your audience and create a website that they won’t be able to resist
Investing in your website’s design is one of the best digital marketing for insurance companies to impact your audience significantly.
First impressions about your insurance agency will leave a lasting impression. Regarding your website, 94% of first impressions are formed by the design of your website.
If your website does not have a clean, modern, visually appealing design, you are at risk for negative first impressions.
An out-of-date or visually unappealing site could send leads off your pages and toward competitors.
Your insurance company is unique, so set yourself apart from other insurance marketing agencies when designing your website; set up a color scheme that represents your company.
Using colors online that reflect your brand is an excellent idea.
Select one primary color, up to two accent colors, and font color. Produce it easy for people to find the insurance they want on your site.
Simple navigation
Use wide headers, including subheadings below each, to help organize navigation. If you invest the time to implement this insurance marketing hack, you will want to ensure that it looks good across devices.
Responsive design
By using responsive design, your site will adjust for smartphones and tablets, providing your viewers with a better experience.
Increase your agency’s lead generation with search engine optimization
Search Engine Optimization (SEO) is one of the best digital marketing for insurance agents.
SEO helps increase your website’s visibility and ranking in the search results so that you can attract more qualified traffic to your pages. Solid digital marketing for insurance agent strategy will incorporate SEO as a central component.
Select long-tail keywords
Long-tail keywords that include three or more words bring more relevant traffic since they are specific. Keywords such as “car insurance companies” perform well in driving relevant traffic. Use a keyword tool, KeywordsFX, to search for industry-specific keywords and get you the right traffic.
Optimize title tags and meta descriptions
These two meta tags help Google determine the relevance of your page. Integrate your keywords in these two tags so that you rank for these keywords in the search results.
Ensure your site loads quickly
Users hate waiting on pages that are slow to load, so you should optimize your site to load fast. Your site needs to load within two seconds or less.
You can use a tool such as Google PageSpeed Insights to see where you can make improvements on your site, or you can invest in a Page Speed Service so that someone will optimize your site for you.
Develop content to push leads to your insurance agency’s site
If you are looking for insurance marketing ideas that will yield results, invest in SEO. You can check your website’s SEO health with our free SEO Checker.
An essential marketing strategy for insurance digital marketing agencies is content creation marketing.
Content marketing is one of the best insurance digital marketing agency strategies for seeking to generate more traffic and leads. You communicate your wisdom and expertise to your audience when you make content. It can be challenging to navigate language and policies, from health insurance to auto insurance.
You can help customers understand their coverage options more efficiently by providing helpful content. Content marketing allows you to establish yourself as a trusted authority on insurance. You are creating new pathways for driving traffic to your website. This is one of the best ideas for marketing insurance and delivers the desired results.
Research content topics
What does your customer want to learn about insurance?. Do a little research to get some ideas of topics that you should cover. You could also brainstorm a few topic ideas with your team based on the general questions you are getting.
Content comes in all kinds of forms. From blogs to infographics, you can produce all sorts of content that keeps audiences engaged. For each content type, pick a format that presents your information best to your audience.
Use pay-per-click (PPC) ads to push qualified clients.
One of the most effective digital marketing for insurance agents is PPC (Pay Per Click) Advertising. When you run PPC ads, they appear above organic listings on top of the search results. As the name suggests, you pay only when someone clicks your ad.
PPC ads are among the digital marketing for insurance agents looking to target prospects ready to select an insurance company. Considering that visitors who click on a PPC ad are 50% more likely to convert than those who come through organically, you do not want to pass up an excellent opportunity to gain new customers. These paid ads are also fantastic at building brand awareness.
Even if someone does not click your ad, they will still see it near the top of search results and will have been exposed to your brand. When they are ready to convert, they remember your brand and reference it in their decision-making.
Like SEO, PPC ads arise in search results based on keywords, so you will want to pick long-tail keywords. Long-tail keywords are cheaper in Cost Per Click (CPC) because they are specific, and fewer companies are bidding for them so that you will get more bang for your buck.
Supervise reviews to help you get new clients
Review administration is one of the most crucial aspects of getting new clients. That is why it is one of the best digital marketing for insurance agents.
People rely on reviews to help them make decisions because thoughts are just as valuable as those of friends or family.