Modern content marketing strategies aren’t just only about following industry-specific trends. So while the whole industry discusses only ‘n’ number of topics, they may miss an essential topic with huge exposure potential. It can be analyzed using a Content Intelligence software.
In the modern age of the Internet of Things (IoT), marketers have found several ways to reach their audience. As a result, there is a tremendous amount of content being shared in the modern digital landscape. Therefore, marketers often need to develop ideas and come up with something different yet impressive.
What is Content Intelligence?
Content Science Review defines content intelligence as “systems and software that transform content and business data into proactive insights for effective content strategy and tactics.” It also includes three essential components – gathering data from multiple sources, analyzing specified data, and then taking specific actions based on those observations.
Simply put, content intelligence allows marketers to delve deeper into the content marketing data to see if what they are doing actually works to drive real profitability.
Suppose you have content intelligence processes embedded in your organization. In that case, it can help you solve “information” problems, such as complying with regulations, reducing effort, improving searchability, staying competitive, and reducing IT costs.
Why Content Intelligence Matters for Content Creators?
Content intelligence is more than a trend – it is a set of technologies that permanently change the way brands approach their content. Content intelligence enables content marketers to make more strategic decisions. It allows them to engage with their target audience on a more extreme level and prove the value of their work.
Content Intelligence platforms can help marketing teams get out of this frustrating cycle in several ways:
1. Understanding Your Target Audience
Research has shown that the biggest challenge facing content marketing teams is creating content that generates quality leads. It’s mainly because existing tools tend to provide marketers with superficial insights as a bounce rate rather than significant data describing how their content resonates with their target audience.
On the other hand, content intelligence was built specifically for content. Thus, it can reveal insights into which pieces of content are doing well and which need improvement, how readers feel about what they consume, and the types of activities they do in response to your articles. This knowledge can support you better understand your target audience looking to tailor your content to their needs.
2. Increased Traffic
In search engine optimization (SEO), the quality of the content is the most crucial factor that determines the linking of the pages and the ranking of the page. If search engines rank your page higher, your page’s clickthrough rate (CTR) will increase, leading to more sales.
3. It Acts As An Information Sieve
Much of the marketing talk has been about disrupting the “buying decision funnel over the past few decades.” However, digital marketing has left the funnels behind. Consumers no longer have to go through such explicitly defined decision paths before buying a product. You can offer information, and a lot of it, to them accordingly.
That’s pretty hard for someone trying to sell, right? Wrong. Simply because this information overload works in two ways. If consumers have more information available to help them make their purchasing decisions, marketers also have more information about consumers and what they want. Consumers are constantly exposing their inclinations to very eager marketers within their browsing patterns, where they wish to spend their time ultimately through the content they consume. Every extra minute spent on your website shows interest, every “like” is a confirmation from the audience, and every “share” is a seal of approval.
Content intelligence helps break down all these pockets of unstructured data points. It acts as an information sieve that provides vendors with information that can actually guide accurate decisions. It helps to understand things basically what the length of the post you are creating should be, what format it should be in, and when it should go out.
Innovative content is binoculars for noticing new trends, opportunities, and risks on the horizon. It is a microscope to examine information fragmented by the audience’s views, psychology, or demographics. It can be used for prediction, forecasting, and modeling market dynamics. It’s a revolution in the way organizations make business decisions.
4. Content Intelligence Helps Content Understand What It’s About
It’s what most people think in the beginning. It includes understanding the ideas being portrayed, categorizing those ideas, and relating them to the relevant content.
Content strategists and content marketers use tags to index their work. Marking refers to content to be organized into groups with similar content and can be easily found again. For example, this page will be marked with the phrase “content intelligence.” When another blog post is also tagged with ‘content intelligence,’ this page could be auto-populated into a “Related searches” section.
5. Prove a Clear ROI
Demonstrating the profitability of your content efforts can be a real challenge. It is no surprise that 46% of marketers report measuring the profitability of content marketing as one of the top challenges they face. After all, a content strategy often involves building brand awareness and meaningful relationships with potential customers and clients. Metrics such as pageviews and bounce rates are not ideal ways to measure whether these goals have been met.
These metrics do not reflect how users actually feel about the content they offer. Think about it. Pageviews do not mean that the customer has a positive opinion of your brand. That’s where better intelligence gathering can help.
By doing this, you not only discover what attracts your customers, but you can also get current insights that can enable you to create the best possible content for your goals. You need to know how to wisely spend your marketing dollars and stop spending on content that does not work.
6. It Helps to Create More User-Centric Content
When you do not need to focus on the technical features, you have more time to write something unique and extraordinary — while still knowing the content will perform well.
You can deliver something that your audience wants and actively seeks. You’ll have data on what they demand from your content concerning topics and proposals without tiresome search.
Conclusion
Content intelligence helps you plan, execute and refine a content marketing strategy for your entire domain.
It takes care of the specifics of your content marketing strategy and saves you hours of time you would typically spend on research, ideas, revisions, and more.
Final result? Well optimized, topically relevant domain with lots of high-quality content to the point to help you engage your audience, rank higher in search engines, and meet business goals. All this faster and more efficiently than ever before. If you need more advice on the same topic, you can contact us. Our experts are here to help you. Call now!