What can you do to make your digital marketing customers happy? Digital marketers rarely make enough efforts to support their one-time customers, focusing their energy and ingenuity to attract new customers. This is the time to build relationships during your company’s new customer journey so that they can get the right information at every step.
these new visitors to your site are significant to your digital marketing strategy. The second purchase is an essential step towards creating valuable customers, and it is much cheaper to double purchase existing customers than to find new customers.
The probability of selling to an existing buyer is 60–70% while selling to a new potential buyer is only 5–20%. It’s time to build relationships during the journey of new customers in your company, which engages them with relevant information at every stage.
The following well-chosen strategy can help you take your first steps towards getting a loyal customer to actively lead potential customers through the sales funnel to the point where they become repeat customers.
Make the Milestones.
Whether it is an anniversary or the start of a new year, use major milestones to promote your products. Business anniversaries (like five or ten years from launch) can be an opportunity to remind customers about your brand. Customer birthdays are an excellent time to send a personalized email with a specific discount code.
Birthday emails are beneficial; it generates five times more transactions and two times as other promotional emails. And even if the coupon does not encourage a purchase, they will appreciate the message.
Inform your customers about price cuts
A sense of urgency can attract customers, so if they’ve been viewing a product and its price has decreased, let them know. They are already interested in purchasing that item, which may be the motivation they want to add to their cart.
In addition to increasing sales opportunities, beneficial messages that provide clear customer benefits can increase better engagement with newsletters and strengthen your bond with the brand.
Send a replenishment reminder.
If a customer has purchased consumables or a perishable item that is running low (or will soon be out of stock), send an easy reminder to resubmit. You can use your knowledge of each product’s life span to customize how often these messages have been sent. This method encourages repeat purchases and ensures that they do not turn to one of their competitors for an alternative.
Customer expense estimates
Make maximum use of AI software that is at your fingertips. By assessing trends and predicting how much your customers will spend by the next month, you can tune your messaging channels to boost the low-value customer’s cart and make the most transactions from your valuable customers.
Share VIP content
Identify customers who remain loyal to your brand and show how much you value their support. Especially early access to certain content or sales will help those who have recently purchased or subscribed to your mailing list appreciate and ensure that they encourage you to stay connected to your business. Do not miss the latest deals.
Request review
After a customer purchases a product, send them an email to review. If you provide ongoing services, you can encourage them to take this step at important stages in their relationship with your company. Getting feedback from customers will give you important insights to improve the user experience and demonstrate that you value their ideas by stopping customer churn. As an added benefit, you can use branded email or positive reviews and ratings on your website to show genuine and objective support for your brand.
User-generated content
Encourage your customers to engage with your products on social media, including that user-generated content in your next newsletter. It is a great way to provide potential customers with social proof of your followers. It can also increase engagement with people who engage with your brand on social media.
Track your purchase path
Understanding the journey of your customers is essential to the success of your business. Use an analytics tool to track how customers interact with your site and what actions they take before taking a specific action, from shopping to entering a competition. Visualizing their journey will help you identify opportunities.
Product Analysis and E-Commerce
It is also worth looking into the role that product performance plays to understand the role of purchase on your eCommerce platform. For example, if out of stock are promoted through paid campaigns, it reduces customer service quality. You have to analyze products on a much broader set of metrics than conversion rates to stay flexible and not let customers buy elsewhere. Some products may lead to significantly fewer conversions, but they may bring a significant amount of organic traffic to your website.
Are you looking for other simple and effective ways to attract, grow, develop, and retain customers and improve your marketing? Just choose your goals for the next year, and you can share them with us by filling below form to engage in the practice. You can also add your favorite tips and tricks and share them with our community.